
Sökresultat:
3939 Uppsatser om Market-to-Book - Sida 10 av 263
Konst eller pedagogik?: Nutida dagspresskritik av bilderböcker
The aim of this study is to examine views of picture books for children that reviewers in Swedish daily press express in their reviews in 2009 and 2010. The following questions were posed in the study: Are picture book reviews based on pedagogical criteria and/or aesthetic/literary criteria? Are picture books reviewed from an adult perspective and/or from a child perspective? Which elements of positive and negative criticism are to be found in picture book reviews? This qualitative study is based on 45 reviews of picture books in Swedish daily press. The theoretical approach is developed from four ways of looking at children literature that professor Maria Nikolajeva has compiled. The method used is idea analysis, which is a form of text-analysis.
All-In: En fallstudie om Betssons spelbutik och dess påverkan på den svenska spelmarknaden.
The company Betsson opened its first physical gambling shop in Sweden in May 2008, thereby defying the Swedish government?s legal gambling monopoly. The legal case that has resulted due to the violation of the Swedish gambling law has attracted immense attention from mass media, thus generating vast amounts of publicity for the company. This paper aims to evaluate and describe the company?s decision to open the store, as well as to examine the relationship between market driving practices and market driven practices.
Högteknologiskt samtalsstöd vid demens : En analys av samtal med och utan surfplatta med applikationen Book Creator
Antalet personer insjuknade i demenssjukdom stiger, från 25 miljoner år 2000 till vad som beräknas uppgå till 63 miljoner år 2030. Demens kan beskrivas som en global störning av intellektuella funktioner där den kognitiva förmågan inklusive kommunikation är påverkad. Högtekonologiska hjälpmedel som kommunikativt stöd för personer med demens är i nuläget ett outforskat område med begränsad evidens där få studier har genomförts.Syftet med föreliggande studie var att kartlägga vilka samtalsfenomen som förekom mellan en person med demens och dennes samtalspartners med och utan surfplatta med applikationen Book Creator. Ytterligare ett syfte var att undersöka en av samtalspartnernas upplevelse av att kommunicera med personen med demens. Studien genomfördes på ett boende för personer med demenssjukdom där sammanlagt nio samtal spelades in, sex samtal utan surfplatta med applikationen Book Creator och tre samtal med surfplatta med applikationen Book Creator.
Ett klassiskt marknadskommunikationsproblem : Motsvarar Apples image den profil de vill visa?
In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.
Äldre boksamlingar på kommunala bibliotek resurs eller belastning?
Care and solicitude about Swedish documentary heritage has varied substantially throughout the years. The main purpose of this essay has been to investigate what efforts have been made to preserve rare book collections at public libraries. These cultural policies have been studied from both a national as well as local perspective. What we have tried to explore can be condensed into three questions: What national initiatives have been taken in the past century to preserve the municipal documentary heritage?What initiatives have been taken in the past century to preserve thedocumentary heritage of what is presently the municipality of Jönköping? What value do rare book collections at public libraries represent? The results indicate few national efforts were initially made to preserve rare book collections in the timeframe we studied.
Är problemen ett problem för ungdomsboken? Hur uppfattar ungdomar beskrivningarna av problem i samtidsrealistisk ungdomslitteratur utgiven 2001?
There can be a gap between the author and the reader. This gap is especially remarkable when the author is an adult and the reader is a young person. The librarian has an important role as an intermediary of literature when it comes to selecting literature for young people. From this perspective the purpose of this paper has been to investigate how young people comprehend the problems and the stories of youth novels, first published in 2001, and to investigate to what extent descriptions of problems occur in this literature and what kind of problems that are described. The investigation consists of three parts: an examination of reviews of youth novels written by editors from Bibliotekstjänst and an examination of a number of youth to examine a number of youth novels that have been read, and sixteen interviews with college students in the first and third grade have also been done.
Biblioteket på Facebook. En studie av hur akademiska bibliotek och folkbibliotek i Sverige använder sig av Facebook.
This study investigates the use of the social network Facebook among 67 Swedish libraries; 27 academic libraries and 40 public libraries. Data is collected through an analysis of the libraries? Facebook pages and through an email survey. To analyze the data, a series of statistical analyses were performed.The results indicate that the public libraries more actively posted Facebook updates than the academic libraries and that the libraries that had a policy for use of Facebook/social media more actively posted updates than those libraries that did not have such policy. The libraries use Facebook mainly to post links and photos and to announce events, provide book recommendations, and to emphasize special occasions.
O/ändliga o/möjligheter i Kathy Ackers Great Expectations och Alison Knowles The Big Book
In this paper I'm trying to trace, analyze and emphasize Kathy Acker?s Great Expectations and Alison Knowles?s The Big Book in regard to the books in/finite im/possibilities. I analyze them through historical changes in the books format and structure, especially ones proposed by Mallarmé, Duchamp and Fluxus. To analyze the texts more closely attention is directed to how Acker and Knowles challenge the conventional narrative, in regard to the body and language/voice and sound. I give specific emphasizes to thoughts posted by écriture féminine, while also adding Mara Lee?s temporalities in regard to body resistance and time.
The European Emission Trading Scheme: A Market Perspective
The purpose of this thesis is to bring insight into and understanding of how the market for emission rights in Europe currently works and what problems it is currently facing. The research can be said to be based on positive theory, in the sense that it is grounded more on empirical theory on the subject than normative theory. Furthermore, a qualitative approach to generating data has been used. This has led to a pattern mode of explanation, where understanding a unique and complex field is the focus. The theoretical perspective utilized in this thesis is mainly based on empirical research on similar market-based systems for emission control.
Hightech EU/Japan
Abstract: Hightech EU/Japan ? a research about European hightech companies? interest in establishing business on the Japanese market with the help from a middleman. Subject: Marketing. Problem: The Japanese market is highly developed and therefore interesting for foreign companies. The Japanese culture is very different from the European and this together with the long distance creates problems for European hightech companies to compete on the Japanese market.
Elektroniska böcker på bibliotek: Bibliotekariers och användares syn på elektroniska böcker utifrån intervjuer och samtal
The purpose of this paper is to describe how librarians andusers think of electronic books in libraries. My questions are:-What are electronic books, and how do they work?-How has electronic books been implemented by librariansin the libraries and on the libraries? websites?-How do users describe their view of electronic books?-How do the librarians and users think of electronic book inthe future?To be able to answer these questions I have studied relevantliterature, made qualitative interviews with two librarians attwo similar libraries and I had dialogues with several usersElectronic books were introduced 2002 at the two libraries.In the beginning the libraries made different types ofmarketing, but today they only have the website withinformation. Their purpose was to try this out and offer theusers a new media. So far, there are few users who borrowthese books, and maybe it depends on technical conditions.According to the dialogues I had, most of the users have noidea what electronic books are.
Konkurrensfördelar på en marknad som karaktäriseras av offentlig upphandling
Background: It is necessary for a company to hold some unique and irreplicable competitive advantage in order to be able to succeed in a market. In a market where public procurement is an important part the competitive advantages will be characterized by the fact that some of the participants on the market are public organizations and that their actions as for procurement fall under the legislation LOU. The characteristics of competitive advantage also depend on and change with continuous changes on a market. Purpose: The purpose of this thesis is to study the competitive advantages that are presenton a current market characterized by public procurement and how these are created. The purposes is also to based on the trends on the market today study and predict the nature of the competitive advantage on the market in the future as well as the changes that we think will occur on the relevant market.
Bevarande och tillgängliggörande av raritetssamlingar i Serbien. Ett kulturpolitiskt perspektiv på ett land i förändring
This paper aims to analyze how preservation of and access to old and rare book collections are organized in public libraries in Serbia. The paper is based on an analysis of documents, a survey and qualitative interviews with librarians in Belgrade and Novi Sad. Serbia is a country that has experienced violent historical periods with far-reaching consequences for its old and rare book collections. The interpretative background refers to documents about cultural policy in Europe and in Serbia. Serbia is a country in transition which aims to join the European Union.
Kvinnliga och Manliga sysslor : - En undersökning utifrån de fem bäst sålda bilderböckerna skrivna av Astrid Lindgren
AbstractThe purpose of this essay was to study women?s and men?s place in the room, the public room or the private room, in the five best sold picture books written by Astrid Lindgren and the analysis was done with a feministic perspective. A lot of children read Astrid Lindgren?s picture books and therefore this might influence what?s female and masculine. The five best sold picture books written by Astrid Lindgren is: 1) Känner du Pippi Långstrump 2) Den där Emil 3)Visst kan Lotta cykla 4) Nils Karlsson-Pyssling flyttar in 5) Kajsa Kavat hjälper mormor.
Jobbcoachning : En undersökning om hur jobbcoachernas coachningsprocess ser ut
Labour market coaching (Swedish:?Jobbcoachning?) was a comprehensive political project for the Swedish labour market, with the aim of helping unemployed individuals to enter the labour market. Between 2009-2014 the labour market coaching was carried out by private companies through governmental regulations. This thesis aims to find out (1) what coaching activities the coaches used, and (2) how these coaching activities can be understood in the light of previous scientific research. My results consist of interviews conducted with six labour market coaches.