Sök:

Sökresultat:

3285 Uppsatser om Market segmentation - Sida 22 av 219

Den lokala morgontidningens annonsavdelning idag och för 15 år sedan : En undersökning baserad på intervjuer av representanter vid sex lokala morgontidningar

During the last 15 years the Swedish media market has developed a great deal, thanks to the rise of new media. Literature, articles and investigations have contributed to producing the chapter of background of this essay. How the local newspaper and its organization has changed over time is being accounted in this essay. From the newspaper being the only product on the market to now having a spread out product portfolio. By doing the qualitative interview with research representatives of six local newspapers the aimis to answer the following questions: Who were your competitors 15 years ago? Who are your competitiors today? In what way has the increased competition changed your way of working at the division of advertisement and how do you consider the the increase of mediachannels having affected the customer? How do you see the future? The main results show that all six representatives agree on the fact that the competition has increased during the last 15 years.

VD-bytets påverkan på aktiekursen : En studie ur ett genusperspektiv

In the last decades the Swedish labor market has been characterized by a stereotype perception on women?s role and position on the market. The perception speaks of the characteristics of female leadership as being less qualified causing the gaps between the two genders to transform into a gender segregated society. The historically slow progress has limited the career opportunities for women to reach top management. However the increasing discussions during the 21st century on how to reduce the gender differences in the labor market has made it more acceptable with women on higher positions.

USA:s bomullssubventioner - effekter på världsmarknaden och utvecklingsländer

The aim of this thesis is to discuss and analyse the American cotton subsidies? effect on the world market in general and developing countries in particular. The amount of U.S. subsidies is substantial compared to most other countries, but a great deal of the effect is due to the USA?s significant share of the market.

Strategiskt arbete med digital tjänsteutveckling : En kvalitativ fallstudie om företags utmaningar och möjligheter

The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.

Brand Brazil : En studie om brand equity på en emerging market

Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..

Finansiella garantier - en möjlighet att säkerställa ett miljömässigt omhändertagande av uttjänta produkter

Extended Producer Responsibility (ERP) is a form of product take-back regulation that requires the producers to manage their products at the end of life. By internalising the products? entire life cycle costs into the market price the ultimate objective of such regulations is to reduce the environmental burden from the products. This Master´s thesis seeks to examine if the total life cycle cost of a product actually is borne by the producer, and if not, predict who will then take this cost. This is done by analysing the market for take-back activities in three different categories of products; electrical and electronic equipment, cars and wind power stations.

Entering the Red Dragon - Strategic considerations for an entrepreneurial firm when entering a foreign market with a premium consumer product.

Identification and analysis of key success factors for an entrepreneurial firm to achieve leverage when establishing on a foreign market with a premium consumer product..

Varuutstyrslar, produktens form som kännetecken.

In the expansion rate of the national as well as the international market, the importance of trademark has been given a central matter. The definition of what can be considered a trademark has been widened. Today?s trademark law defines a trademark as something that can be graphically reproduced. Trademarks can there for contain names, words, numbers, letters or the shape of the goods itself or the packaging.

Aktiebolaget Marlot : Att skapa en grafisk profil och en Wordpress-sida.

Marlot Company Limited is a company in the sector household services. It is a new company where the owners, and also the clients, felt that the company was in need of a distinct platform where they could communicate with their current and prospective customers. The assignment was to create a platform consisting of a graphic profile and a Wordpress site for the company. The graphic profile's task was to distinctly profile the company in the market, and visualizing the conceptions that the company wants to be associated with. The purpose of the Wordpress site was to create a showcase for Marlot towards their customers, and thecompany itself could manage after completion.These two products have been created with the help of a pilot study which included an analysis in which the competitors in the market has been scanned, and reports of the household services sector has been studied.

Åtgärder för unga arbetslösa och deras påverkan på jobbstatus och hälsa

Several reports and scientific research have shown that unemployment affectshealth negatively and that it is the young unemployed who suffer the most. Despitethis, there were not many evaluated labour market programs for young peoplefocusing both on how the labour market programs affect the job status and health,most of them were only focused on job status. Since there were not manycompilations in that direction, the essay is intended to describe the variousprograms and their impact on both job status and health. A literature-based studyhas been conducted and 15 articles have been reviewed and compiled into variouscategories using a content analysis. It turned out that the majority of the mostcommon labour market programs were represented in the scientific literature.There was also a new genre that is not mentioned in previous reports, cognitivebehavioral therapy (CBT), which proved to be one of the most successful programs.Michigan Prevention Research Center (MPRC) job search programs also showedsome positive results.

Förutsättningarna för introduktion av nyanlända flyktingar på arbetsmarknaden

The purpose of our thesis is to understand the opportunities and obstacles that administrators in the municipalities and work intermediaries in Halland experience in their work with the introduction of newly arrived refugees in the labor market. In this study we have done 8 qualitative interviews with employees in the municipality and the employment in work intermediation in Halland to illuminate the underlying factors of why the report "A lost year" of the Swedish Integration Board shows that few newly arrived refugees get a job in the first year after they have been received a residence permit.The study showed that newly arrived refugees have it more difficult to be introduced in the labor market in Sweden. The underlying causes of the situation are many, according to those interviewed. Knowledge in the Swedish language is most important for the introduction of the newly arrived refugees'. Other factors that affect the newly arrived refugees? opportunity to be introduced in the labor market are the discrimination that exists in society.

Absolut avkastning på den nordiska hedgefondmarknaden : - En realitet eller önsketänkande?

Hedge funds? importance within the financial system has during the most recent years increased dramatically. These special funds are unique instruments that differ from traditional mutual funds in a variety of ways, however especially in how they expect returns. Due to the fact that hedge funds are able to hold short positions they possess the possibility to become market neutral investment vehicles.Because of this possibility to sustain positions neutral to market fluctuations, the concept of absolute returns became a unique selling point for hedge fund managers and promises of stable returns unchallenged by market conditions was assured. This research paper aims to examine the theory of absolute returns in hedge funds by examining hedge funds from the Nordic region during the last years of economic turmoil that has occurred by  analyzing the results from their strategies, partially by quantitative measurements as well as qualitative.  The results show that none of hedge fund strategies managed to deliver absolute returns over the chosen period..

Överreaktion på svenska aktiemarknaden

Title: Overreaction on the Swedish stock market Seminar date:2008-01-30 Course:Nek K01- Bachelor Thesis in Economics (15 ETCS) Authors: Advisor:Oskar Herbe and Ludvig Persson Hossein Asgharian Key Words:Overreaction, Anomalies, Market Efficiency, Contrarian investment strategies Purpose:The purpose of this thesis is to test if the overreaction hypothesis as originally described by De Bondt and Thaler is a good explanation model for the Swedish stock market. Further, our intension is to divide the stock market into three segments by company size, in terms of market capitalization, to control for size effects. Method:We have conducted this study by analyzing Swedish stock data in the period of 1989-2007. Within this time span, using overlapping formation periods, we have constructed two types of portfolios, winner portfolios and looser portfolios. The portfolios represent the 30 per cent best performing respectively worst performing stocks in terms of returns.

Lika barn leka bäst : En jämförande studie av Socialdemokraternas och Moderaternas partiprogram 1990-2013

C-essay in political science by Dennis Callejas Gidlund, ht-14. Supervisor: FreddyKjellström.?Great minds think alike. An comparativa study of the Social Democrats and theModerates parties programme 1990-2013.?The purpose with the essay is to examine if the Social Democrats and the Moderates havegotten closer within labor market policies, education policies and also within the view ofmigration and integration.

Påverkar anställningsskyddet ungdomars situation på arbetsmarknaden i EU?

The main focus of this essay is to analyze whether strict employment protection legislation has a negative effect on the labour market possibilities for youth in the EU or not. To empirically examine the labour market possibilities for youth, data for unemployment rates and incidence of temporary jobs are used. By doing simple correlations between the different labour market characteristics and OECD?s employment protection legislation index the effect of the latter is tested. The result is that a tendency for youth unemployment and frequency of youth with temporary employment to be higher when employment protection legislation is strict can be seen.

<- Föregående sida 22 Nästa sida ->