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3519 Uppsatser om Market orientation - Sida 10 av 235

Evaluating a corporate strategy : a case study of Länsförsäkringar

The Swedish agricultural sector is currently undergoing a substantial structural change. The number of farm enterprises is continuously decreasing and the average farm size is increasing. In combination with increasing number of competitors in the insurance market, the competitive rivalry within this market has increased significantly. With this knowledge in mind, Länsförsäkringar Uppsala initiated this study, which aims to provide an understanding of customer?s view on customer value, related to agricultural insurance and financing.

Ett samspelt Samhall? En studie av ett avkastningskravs inverkan på en organisations interna styrning: A synchronized Samhall? A study of the impact of an imposed return-on-equity requirement on the management control mechanisms of an organization

The aim of this study is to examine and analyze how management control mechanisms evolve within an organization when a requirement of return on equity is imposed, as well as why the mechanisms evolve the way they do. A case study was performed on Samhall, a Swedish state-owned company, which has the aim to help people with disabilities develop by providing meaningful work. The framework provided by Samuelsson, defining five means of control in organizations was used to structure the study. Further, theories within New Public Management have been used to provide the reader with a proper background to the research area. Theories from the institutional field of organizational research have also been used to provide further depth to our analysis.

Nya vägar i en föränderlig tid En fallstudie av ett folkbiblioteks bemötande av idén om utkontraktering av urvals- och inköpsfunktionen

Abstract: In this Master's thesis our aim is to study the situation and process regarding the decision to use outsourcing of the media acquisition function in a Swedish public library. By using New institutional theory, focusing on ways of organising and values in the organisation we are able to analyse this phenomenon. Skot-Hansens theory about three different culture political argumentation schemes, humanistic, sociological and instrumental (or market oriented), gives us the opportunity to place statements and facts into a functional theoretical context. The market oriented scheme is further clarified with the concept of New Public Management. The role of values in the institution, regarding aims and goals is stressed.

Insynshandel i tillväxtbolag : En studie av Aktietorget och Nordic Growth Market

Tidigare forskning har indikerat att det kan existera informationsasymmetrier i aktiemarknaden mellan olika marknadsaktörer. Personer med insyn har oftast tillgång till särskild information som inte är tillgänglig för marknaden. Detta innebär att möjligheter till abnormala avkastningar existerar för dessa personer vid handel av bolagets finansiella instrument. Denna studie undersöker i första hand huruvida insynshandel på Aktietorget och Nordic Growth Market genererar abnormal avkastning samt om det föreligger en skillnad i resultat mellan dessa marknadsplatser. Det som ligger till grund för studien är insiders samtliga köp- och säljtransaktioner under 2005 för bolag noterade på Aktietorget och Nordic Growth Market.

Riskpremien, vad ska man tro? : En studie med facit i hand

The market risk premium is one of the most important parameters in finance. Its value and the ways to calculate a risk premium for the market is a widely debated subject. This thesis examines numerous ways of calculating a risk premium for the Swedish market with regard to how good an estimation they make of a real risk premium. Estimations based on historical periods ranging from 20 to 85 years is calculated as well as a premium based on forward-looking estimates. The real risk premium is solved out for a selection of companies and an index with the help of CAPM.

Sawn softwood in Egypt ? a market study

This market study was written on behalf of Uni4 Marketing (U4M) and investigates the Egyptian softwood market. The objective was to identify what characterises a good softwood supplier according to Egyptian importers. In addition to this U4M?s competitiveness compared to their competitors was evaluated. The study also identified possible sources of competitive advantage possessed by U4M.

Grön asfalt och NCC : rätt tillväxtstrategi för en asfaltproducent?

NCC ROADS Sweden east is a part of the NCC Corporation. The company mainly produces aggregates, asphalt and concrete. They have taken the environmental issues seriously and been working with that since the middle of the nineties. When manufacturing asphalt large a quantity of fossil energy is needed. The company is now about to make further progresses by manufacturing environmental friendly asphalt (?green asphalt?) with using bio-energy.

Språkens plats i en mångkulturell förskola : Lärares syn på modersmål och andraspråk

The study is a qualitative textual analysis comparing how two newspapers fromSmåland reacted to Nazi Germany during the interwar period. The purpose of the studyis to illustrate how newspapers' political orientation may influence its content. Theexamined material is limited to letters to the editor, editorials and columns. The twopapers are of different political orientations, Smålänningen is bourgeois andKronobergaren is social democratic. The theoretical basis is founded in Klas Åmarksperspective on Sweden's position in the war, the so-called small state realistic paradigmand the moral perspective, as well all Kosellecks theory about the written word.

Health added-value food : the Swedish retail market

Diet and lifestyle are closely interrelated and believed to have a significant influence on four major public diseases - cardiovascular disease, cancer, hypertension and obesity, but also affects functional deficiencies like gluten- and lactose intolerance. Health added-value foods are thought to reduce health-related risks or delay the onset of these major diseases. Therefore, interest among scientists, researchers and the public in general has been growing remarkably over the last decade regarding these special foods. The Swedish market seems to be a good target for health added-values food. However, as there are many risks and cost factors involved for companies to enter the market or invest in R&D, it is important to take a step back and analyze the current market situation.

Återanvändning - Sättet att ge hemelektronik ett andra liv

Increased consciousness about environmental and sustainable issues has led to consumers and companies who are more in favor of reuse and recycle. Even though this is a fact, people today are buying new things more often compared to before. For instance for a mobile phone the functionality lifecycle is eight years which can be related to the economic lifecycle today which is 1.5 years compared to 3 years in 1995. Only 1-2 percent of the mobile phones thrown away in Sweden today are handed in for recycling. The purpose of this study is to investigate whether an international company within the recycling and reuse of mobile phone industry has a market in Sweden.

Dark Triad, Sociosexuell orientering och Religiositet. ? En sambands- och moderationsstudie.

Syftet med studien var att undersöka sambanden mellan Dark Triad (de mörkapersonlighetsdragen Machiavellism, narcissism och psykopati), Sociosexuell orientering(beteende, attityd och lust till att medverka i tillfälliga sexuella relationer) samt Religiositet.En korrelationsanalys utfördes för att undersöka sambanden mellan variablerna och enmodererande multipel regressionsanalys (MMR) utfördes för att undersöka om religiositetmodererade effekten av Dark Triad på sociosexuell orientering. Deltagarna bestod avamerikaner (N =309) som svarade på en webbenkät via Amazon Mechanical Turk (MTurk)vilken innehöll Dark Triad Dirty Dozen (DTDD) och the Revised Sociosexual OrientationInventory (SOI-R), dessutom angav de religionstillhörighet/ingen religionstillhörighet.Dark Triad hade ett positivt samband med sociosexuell orientering, men inget sambandmed religiositet. Sociosexuell orientering hade ett negativt samband med religiositet.Religiositet modererade inte effekten av Dark Triad på sociosexuell orientering. Resultatenbekräftar delvis tidigare forskning. Trots att religiositet inte modererade effekten av DarkTriad på sociosexuell orientering, borde detta förhållande undersökas vidare eftersom ingentidigare forskning gjorts på området..

Marknadsföring av en god sak : Marknadsföringens karaktär inom insamlingsbranschen

This study will focus on the fund raising market and what characteristics that can be found in marketing in this market. The donations to fund raising organizations has increased lately and therefore we found it interesting to study how their marketing has developed over time and what risks that can be found. When talking about marketing in fund raising organizations it?s difficult to not include the donors. Therefore have we also studied what value creates for the donors and how the organizations work to gain their trust.

Risker vid svensk företagsverksamhet i Estland

All companies face risk in their daily business. Internationalised companies tend to experience higher risk due to for example unfamiliar business environment than companies that act only on the national market. Estonia became independent as late as in 1991 and is therefore a new interesting market for many companies in neighbouring countries like Sweden. Risks that are most apparent for an internationalised company are political risk, currency risk, capital and interest rate risk, business risk and credit risk. Our intention of this study was to find out how Swedish companies acting on the Estonian market faced the different risks when entering the Estonian market and how they value the risks today.

Skogsfastigheter i Jämtland : är det en intressant kapitalplacering i jämförelse med aktier?

Forest as an investment alternative has become more and more popular over the last few years. Between the years 2004 and 2007 increased the price level on forest land with 70 percent in Jämtland. In this thesis a comparison has been conducted between forest in Jämtland and an investment in the stock market. The risk in the two investment alternatives has been included in the comparison. The thesis includes two different studies between the two alternatives.

Att mötas på webben : Hur sociala medier påverkar B2B relationen

The purpose of this study is to investigate how social media can affect and influence the B2B-relationship. Social media is now a widespread and accepted tool for communication in many B2C-companies; therefore we find it interesting to examine how social media can find its place in the communication mix of B2B-companies. We are also aiming to distinguish standards in how social media is practiced and discussed in the context of the B2B-market. We have applied a qualitative method for this study and we have interviewed seven respondents, which are experts in social media or working with market communication at B2B-companies in Sweden. During our study we have identified several comparable attributes within the B2B market and their opinions about how social media should be approach and adopt in the communication mix of the company..

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