Östers IF var fram till 1988 föreningen som aldrig hade Ă„kt ur en serie och samlat pĂ„ sig fyra SM-guld och ett cup-guld. Idag Ă€r det föreningen som tvĂ„ gĂ„nger under 2000-talet har Ă„kt raka vĂ€gen frĂ„n Allsvenskan till division 1 pĂ„ tvĂ„ sĂ€songer. I denna studie, vars syfte Ă€r att utvĂ€rdera Östers IF och dess seniorverksamhet, har vi velat skapa en övergripande bild av hur föreningens kultur, organisation och identitet har pĂ„verkats av seniorverksamhetens sportsliga resultat genom Ă„ren. Vi har Ă€ven velat se vilka effekter detta har gett för föreningens strĂ€van efter att Ă„terigen stabilisera sig som ett svenskt elitfotbollslag. Vi har i vĂ„rt arbete anvĂ€nt oss av en kvalitativ studie med semistrukturerade intervjuer som metod.Resultatet visar att Östers IF under en lĂ„ng tid har verkat utan en röd trĂ„d och kontinuitet har saknats inom föreningen bĂ„de hos den administrativa organisationen och inom den sportsliga verksamheten. Det har gjort att Östers IF idag Ă€r en förening som kĂ€mpar med att hitta sin identitet. Det Ă€r oklart vad föreningen stĂ„r för och vilken vĂ€g den vill ta för att nĂ„ tillbaka till elitfotbollen.

AbstractTitel: Konsten att fördela bistÄnd ? En kvalitativ studie om bistÄndshandlÀggare inom Àldreomsorgen och deras syn pÄ sin arbetssituationFörfattare: Emelie Andersson och Frida OlssonHandledare: Magnus RingNyckelord: BistÄndshandlÀggning, myndighetsutövning, makt, byrÄkratiStudiens syfte Àr att undersöka bistÄndshandlÀggares syn pÄ sin arbetssituation och hur de hanterar press frÄn olika aktörer i samhÀllet samtidigt som de ska följa lagen. För att nÄ uppsatsens syfte har vi utgÄtt frÄn tre teman; myndighetsutövning, lagstiftning/riktlinjer och organisationen.Metoden för studien utgÄr frÄn en kvalitativ ansats dÀr ett hermeneutiskt angreppssÀtt har tillÀmpats för att tolka resultatet. Vi intervjuade sju bistÄndshandlÀggare frÄn samma arbetsplats i Halmstads kommun. Syftet med intervjuerna var att gÄ pÄ djupet och fÄ en inblick i bistÄndshandlÀggarnas personliga uppfattningar och tankesÀtt och utifrÄn detta hitta och förstÄ mönster i handlÀggarnas tankeverksamhet.

AbstractTitle: The GI- method ?bluff or the path to healthy life?Number of pages: 41Tutor: Lowe HedmanAuthor: Annika WestlundCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communications Studies CPurpose/Aim: The aim of this essay was to investigate how the site GI viktkoll describes glycemic index on their website. The intention was also to investigate how the media presented GI through articles and how they used doctors and dieticians to appear trustworthy. Another aim was to investigate what effect GI viktkoll could have on its readers.Method/Material: I have chosen a qualitative method where I did a discourse analysis of the articles which were presented on the GI viktkolls website during a period of three weeks. This was my main method in the essay.

Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013.Number of pages: 73 (79 including enclosures)Author: Sara AndréassonTutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University.Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has chosen to represent men and women in their advertising campaigns 2003 and 2013.Material/ Method: A semiotic analysis was performed by using three images from Gucci's spring/ summer campaign for Tom Ford in 2003, and three images from Gucci's spring/ summer campaign for Frida Giannini in 2013.Main result: The results showed that there was a clear difference between Ford and Gianninis ways of representing women and men in the two advertising campaigns. The women in Fords campaign 2003 are presented as sexual objects and represented by the male pornographic imagination and portrayed as sexual eye-catchers while the men are portrayed as addicted to sex. Frida Gianninis advertising images is a contrast of Ford pornographic portrayal of women. Giannini presents women as confident individuals while the man is represented as feminized and androgynous in his appearance. .

In this report female farmers use of technical equipment is investigated. There is little research made on this subject in Sweden, therefore this report can be seen as an explorative study. Research makes it clear that machinery, throughout history and even today, has been seen as a male area. Heavy machines are often associated with the same attributes as masculinity. Force, power, efficiency and control are some examples.

Bakgrund: S?mre v?rdkvalitet, bristande omv?rdnadsinsatser och on?diga sjukhusinl?ggningar ?r konsekvenser av brister i samverkan f?r ?ldre personer med komplexa v?rd- och omsorgsbehov. F?r samh?llet inneb?r brister i samverkan felaktig f?rdelning av v?rdresurser och h?ga ekonomiska kostnader. H?lso- och sjukv?rd st?r inf?r stora utmaningar i att tillgodose v?rdbehovet hos den ?ldrande befolkningen d?r multisjuklighet ?kar och h?lso- och sjukv?rdsresurser minskar.

The purpose of the study is to analyse the representations of Jewish festivals and how they affect the teaching in three textbooks for Religious Education 1 in Secondary Upper Education. The textbooks are Religion och livet (2007) written by Börge Ring, Religionskunskap för gymnasiet (2009) written by Lars-Göran Alm and Religion 1 för gymnasiet (2012) written by Lennart Göth, Katarina Lycken RĂŒter and Veronica Wirström. The basis for the study is the phenomenological perspective as described by Émile Durkheim and in particular Carl-Henrik Grenholm and Karl-Johan Illman. It tells that religion cannot purely be understood as a religious belief without its rituals. This phenomenological perspective on religion both the curriculum and syllabus encourages.

ABSTRACTTitle: Teenagers and their perception of fashion brands (Ungdomar och deras uppfattningar om modevarumÀrken)Number of pages: 42Author: Louise KindblomTutor: Göran SvenssonCourse: Media and communication studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala universityPurpose/Aim: To achieve a deeper level of knowledge and a better understanding of high school teenager`s perception of the three fashion brands Gucci. H&M and Canada Goose and too distinguish potential gender related differences in their perceptions.Material/Method: A questionnaire about fashion brands delivered to three schools in the Stockholm area.Main results: Teenagers perceptions of the three fashion brands Gucci, H&M and Canada Goose are more different than similar. This differences in teenagers perceptions are discernible in a comparison between the most usual and unusual associations that are related to each of the brands. Gucci is associated with success, wealth, excitement and uniqueness. H&M is for example seen as earth-bound and has in a comparison with the other brands reached the highest level of positive associations.

Detta examensarbete a?r skrivet inom a?mnet informationsdesign med inriktning mot rumslig gestaltning. A?mnet som studerats a?r orienterbarhet i stationsmiljo?er med syfte att utveckla navigeringsmo?jligheter pa? stationer vid byte mellan olika fa?rdmedel. Da?rfo?r har ett konceptfo?rslag tagits fram som ska underla?tta fo?r resena?rer att hitta sin transport, a?ven i en tidspressad situation.

AbstractTitle: The picture of the Swedish church - Young peoples image of the organization in comparison with the organizations profile (Bilden av Svenska kyrkan ? Unga mÀnniskors image av organisationen i jÀmförelse med organisationens profil)Number of pages: 55 (57 including enclosures)Author: Ebba GöranzonTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Fall 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityAim: The aim of this essay is to study the external communication of the Swedish Church, and how they want young people (16-18 years old) to perceive them. Further I would like to compare that information with how young people actually perceive the Swedish church. Do the both pictures agree?Method/Material: Together with literature studies, a qualitive method has been used and four focus group interviews with a total of 16 informants have been conducted.

- ABSTRACT ?Title: Winners of the Web ( Webbens vinnare)Number of pages: 35 (including enclosures)Author: Lydia KellamTutor: Else NygrenCourse: Media and Communication Studies CPeriod: Fall Semester 2006University: Division of Media and Communication, Department of Information SciencePurpose: The aim of the research paper was to see Internet and the digital techniques impact on marketing communication and consuming behavior on the Web. By understanding the relationship between marketing communication and consumer behavior my intentions were to comprehend how consumer behavior on the web could be understand. The purpose of this paper is to understand how different marketing activities on the Internet are followed by consumption.Material/Method: By using focus group interviews I wanted to study how individuals act on the Internet. How different activities such as communication and participation on the web could lead to consumption on the Internet.

Entrepreno?rskap har beskrivits som va?r ra?ddning ur finanskrisen och vidare anses regional utveckling vara en viktig del av Sveriges utveckling. Beso?ksna?ringen tar i sin tur en betydande del av den regionala utvecklingen. Restaurangbranschen ho?r till beso?ksna?ringen, men a?r en ofta oorganiserad resurs, som beho?ver ho?ja sin status.

ABSTRACTTitle: How do you get the students to listen? ? A study of Academic Works communication towards students (Hur fÄr du en student att lyssna? ? En studie av Academic Works kommunikation mot studenter)Number of pages: 38 (41 including enclosures)Author: Fredrik HanssonTutor: Peder HÄrd af SegerstadCourse: Media and Communication studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Aim: The purpose of this paper is to study the strategies involved in the communication process between an organisation and its target audience. The study also aims to examine the company Academic Work and its communication efforts towards the targeted audience students.Method/Material: In order to examine the aim above, interviews were made with two persons involved in the communication of Academic Work. In addition to the interviews, a questionnaire was carried out at campus Ekonomikum, Uppsala University.Main results: The main result can be summarized as:· Academic Works communications have a lot of resemblance with the papers presented theory.· Events and direct meetings is the communication effort by Academic Work that has the biggest impact on student?s awareness and knowledge of the company.· A large majority of the students at campus Ekonomikum at Uppsala University are interested in working part-time and are aware of Academic Work.

Abstract: The world in which companies are acting today offers challenges in the sense that it is rapidly changing and that a vast amount of information is available. In order to ensure the competitiveness and survival of the company, an effective and efficient environmental scanning is essential to the company. Our aim with this Master's thesis is to investigate what factors constitutes important and basic conditions in a well functioning environmental scanning and how companies strategically can go about to achieve this. In order to highlight and specify how these factors can be applied on a specific company Thule has been our focal point. Thule.

AbstractTitle: Watching eyes ? for better or worse (Vakande ögon ? pÄ gott eller ont?)Number of pages: 34 (41 including enclosures)Author: Josefine NybergTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala University.Purpose/Aim: The aim of this essay is partly to make a study about how people understand camera supervise, and partly discuss what their opinions are concering the subject.Key Questions: Which or what is the mainpurpose of camerasurveillance? What does the public think about the subject? When can there be an insult against the integrity while using the cameras? What is private and what is public? What is the posibilities and threats in the future?Material/Method: A qualitative method has been used. Four interviewes, one personale interview with a policeofficer from Uppsala and three focusgroupinterviwes with people from Stockholm, have been done. Then the results from the interviewes have been compared with earlier theories and reaserches. By reading publicdocuments, press releases and reports from the government, I have gather information for the essay.Main results: Even if the public are aware of the cameras and knows that they allmoust allways are whatched by the electronic eye, they donŽt seem to care that much about the constant surveillance.