Syftet med denna uppsats var att studera hur tevereklam till kvinnor och till män kan beskrivas. Vi ville uppnå syftet genom att undersöka hur ett företag arbetar med att utforma tevereklam till kvinnor och män: vilka mål samt fördelar och nackdelar de har med tevereklam, hur tevereklam utformas, hur traditionella könsroller eventuellt påverkar utformningen samt om lagar och egenåtgärder har någon påverkan på innehållet i tevereklam. För att uppnå detta syfte gjorde vi en fallstudie på RoxxEmotion Film & Television, ett mindre företag som är en del av Roxx Communication Group AB. Vi utförde en telefonintervju med en av de två personer som ansvarar för tevereklamfilm på företaget. Slutsatser från denna fallstudie visar att det är vanligt att rikta tevereklam till ett visst kön men att tillvägagångssätt vid utformning av tevereklam samt mål, fördelar och nackdelar med tevereklam är lika för reklam till både kvinnor och män.

This student report is about neutering male and female cats and compares early ageneutering to neutering at the traditional age of 6 months.The main focus in this report is early age neutering, which means that neutering isperformed when the kittens are between 6 and 16 weeks of age. This technique has beenused by shelters in the United States for a long time, to prevent the adopted cats fromreproduce and contribute to the problem of overpopulation.Two different surgical methods are also addressed; the ventral midline incision and thelateral flank approach. Ovariohysterectomy and ovariectomy are also compared.I also address which drugs are preferable when kittens are neutered and some importantguidelines where you have to be extra careful when dealing with kittens.These guidelines are the preanesthetic evaluation, calculating drug dosages and preventinghypothermia, hypoglycaemia and stress.The report also has a summary of the concerns regarding early age neutering such asanaesthetic risks, growth disorders and growth plate fractures, urologic diseases andimmune system dysfunction, obesity, altered metabolism and behavioural changes.The sex hormones and how they change after neutering is also included.At the end of the report there is a compilation of a questionnaire that consists of eightquestions that I sent out to various animal hospitals and veterinary clinics in Sweden..

This study examines the effects of a person's appearence on grading. 80 teachers in Swedish have assessed a text, illustrated with a picture of the supposed author. The pictures were varied by attractiveness, personality in looks, and gender. Furthermore, a text illustrated by a drawing and an unillustrated text were also used in the study. The texts were sent to the teachers by e-mail and assessed on a scale from 1-10 and the Swedish grading scale IG-MVG (Did not pass ? Passed ? Passed with credit - Passed with great credit).

The aim of this study was to illuminate how patients with mental illness experience encounters with the nurse in psychiatric care, in order to acquire increased understanding for the patients needs. A litterature study was used to analyse previously published scientific articles within psychiatric nursing care. Content analysis inspired by Graneheim and Lundman was used to perform the analysis. The result showed that the patients recovery depended on the relationship with the nurse. If the relationship was good, the patient was moore likely to regain his mental health, than if the relationship with the nurse was poor.

This study will examine if caregivers, working with people with dementia problems, is in need of support and in what way they see how the support should be designed. Previous research shows that there are many factors in elderly care that affect all of the caregivers. Working with people in this sort if dependence, requires a lot of the caregivers, both mentally and physically. To study if the caregivers consider themselves to be in need of support, and in what way they see how the support should be designed, the study employs a qualitative approach using to types of interviews, one focus group with four assistant nurses, and two individual in-depth interviews with the administrative personnel and one nurse. The results show that the need for support for the caregivers exists. Caregivers working with people with dementia problems, daily face difficulties, some more difficult to handle than others.

Syftet med studien var att beskriva vad sjuksköterskor anser vara god omvårdnad av äldre patienter samt att beskriva vad som är viktigt i en god omvårdnad. I en empirisk kvalitativ studie av beskrivande karaktär intervjuades sju kvinnliga sjuksköterskor med mellan 2 och 39 års erfarenhet. Vid intervjuerna ställdes två öppna frågor och följdfrågor användes för att utveckla svaren. Intervjuerna spelades in på band och svaren analyserades genom att författaren skrev ner intervjuerna ordagrant för att sedan, genom bearbetning av textmaterialet, bilda subkategorier och kategorier. Resultatet redovisades med fem kategorier: grundläggande behov, informationssökning, rehabilitering, respekt och tid samt elva subkategorier.

Clinicians in veterinary practice have responsibilities for the development of global antibiotic resistance. In some cases, antibiotics are contraindicated or even useless in wound treatments and therefore other options are needed. Antiseptics may be another option but their use are controversial and may be questioned by owners. As professionals, it may be very difficult to be able to motivate this choice of treatment. The aim of this paper is to gain knowledge about four antiseptics; iodine, silver, polyhexamethylene biguanide (PHMB) and honey to make it easier for veterinary nurses and other clinicians in veterinary practices to decide their potential use. The assessment will be made with consideration of the available evidence concerning the properties, usability and the animal?s experience. The results showed a lack of evidence in in-vivo studies in horses, particularly studies within the field of veterinary nursing.

In 1998 a new regional development policy was introduced by the Swedish government. A central feature in the policy was the formation of partnerships at the regional level. The partnerships were meant to consist of local and regional stakeholders, representing a great variety of interests, who would collaborate in order to improve regional development. The new policy was promoted, besides being more efficient, as a way to broaden political participation and to break male-dominated structures.This thesis discusses whether the regional partnership actually favours ?women's interests?, in terms of how the relationship of power between women and men is constituted by the model.

This study aims to examine attitudes and conceptions of staff who work with mentally disabled persons, concerning normalization and gender. Six qualitative interviews with such professionals were performed and subsequently analyzed. Since the method of this study is qualitative, no claim of generalizability is made. The interview material has been categorized into themes by means of coding. The result of the study is presented according to those themes.

This study aims to examine attitudes and conceptions of staff who work with mentally disabled persons, concerning normalization and gender. Six qualitative interviews with such professionals were performed and subsequently analyzed. Since the method of this study is qualitative, no claim of generalizability is made. The interview material has been categorized into themes by means of coding. The result of the study is presented according to those themes.

The behaviour of the red-tailed guenon (Cercopithecus ascanius) was studied over the course of nine days in the Sabaringo forest surrounding Kichwa Tembo Tented Camp near the Masai Mara National Reserve, Kenya. A focal animal instantaneous sampling method with a one minute interval was used to record the behaviours of the monkeys for approximately 12 hours a day, the day being divided into six shifts á two hours. This method has proven successful in earlier studies of red-tails in this area. The study subjects included both lactating and non-lactating females, juveniles and on some occasions the resident male. The purpose of this study was to examine the grooming behaviour of red-tailed guenons and whether or not the occurrence of grooming varies depending on monkey type (lactating or non-lactating) and time of day.

The aim of this study is to point out variations of practices in the relationship between professionals of service occupations and their clients. The material consists of four openly conducted thematic interviews with male professionals who work in the environment of their clients' homes.The main theoretical approach of this analysisis undertaken with ethnicity in mind.The practices identified aim to throw light on the boundaries between the differing cultures of professionals and their clients.The analytical termsboundary reduction and boundary maintenanceare used in this research.The two-stage analysis points out different practicesused, in chronological order, during contact between professionals and their clients. This is followed by a statement of the themes which connect, primarily fromthe professional perspective. The results indicate an intimate connection between intercultural and transcultural aspects through the use of cultural transparancy, which is a strategy connecting different roles, aswell as use of loophole tacticsthat afford the possibility of definingspace, place and relationship.It's illustrated how the professionals operate from "within the structures and worldview" of the client, and this analysis also reveals a glimpse of the potential for cultural changein the meeting between different cultures..

Lifestyle magazines portray women in different manners and have an influence on how media consumers create self-images. The importance of knowing how different visual representation of the female acts out in magazines with large target audiences is therefore of weight for the magazines? readers to understand. This thesis analyze how the two lifestyle magazines ELLE and LOVE portrays women in images and how they in turn create ideal images of women.The thesis has been conducted through a qualitative analysis of 5 images from each magazine that represents the magazines artistic styles. The theories used in this study are semiotic image analysis and visual text analysis viewed from a gender- and discourse perspective.The conclusion of this thesis is that ELLE portrays women as strong, happy and feminine, with at tendency towards androgyny, while LOVE describes women as inferior and sexual objects constructed for the male gaze.

Teaching materials are a constant matter of discussion as they represent the school curriculum and what the students are reading in the classroom. Within religious studies in upper secondary school, a new approach emerged since the new curriculum from 2011, which is to interpret religion in relation to gender. This study aimed to see which gender performances two selected teaching materials represented, in both their texts and images. This study was performed using both discourse analysis for the texts and content analysis of the images. The study showed that traditional gender performances appear both in the chapters that touched human identity and also ethics and morals, and also in the chapters that touched the world religions.

Social support is an important part of handling the troubles of life. The purpose of this literature review is to investigate what forms the social support for adult women with breast cancer with the aim to be used in the nursing care. By system-atical reading of scientific articles nine qualitative articles were found which the result is based on. The theoretical framework was Antonovsky´s health focused theory with the central issue KASAM, the feeling of life connection. The study resulted in three themes emotional support, practical support and informational support, which describe the balanced content of social support.