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en etnologisk analys av hantverkares tal om kundmöten


The aim of this study is to point out variations of practices in the relationship between professionals of service occupations and their clients. The material consists of four openly conducted thematic interviews with male professionals who work in the environment of their clients' homes.The main theoretical approach of this analysisis undertaken with ethnicity in mind.The practices identified aim to throw light on the boundaries between the differing cultures of professionals and their clients.The analytical termsboundary reduction and boundary maintenanceare used in this research.The two-stage analysis points out different practicesused, in chronological order, during contact between professionals and their clients. This is followed by a statement of the themes which connect, primarily fromthe professional perspective. The results indicate an intimate connection between intercultural and transcultural aspects through the use of cultural transparancy, which is a strategy connecting different roles, aswell as use of loophole tacticsthat afford the possibility of definingspace, place and relationship.It's illustrated how the professionals operate from "within the structures and worldview" of the client, and this analysis also reveals a glimpse of the potential for cultural changein the meeting between different cultures.

Författare

Sascha Berg

Lärosäte och institution

Högskolan på Gotland/Institutionen för humaniora och samhällsvetenskap

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