Pigs kept for meatproduction are often surgically castrated to prevent aggression and boartainted meat. Castration without analgesia and anesthesia is painful and causes a lot of stress to the pig. There are alternatives such as to surgically castrate the male pigs with analgesia and/or with anesthesia, immunocastrate or keep them as intact males. In Sweden the most common practice is to surgically castrate the pigs before they are seven days old. The impact on the pig is that the incision causes pain and stress, which may lead to changes in behaviour, reduced appetite, reduced growth and a higher risk of infections.

The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

ABSTRACTTitel: ?Some kids really love those commercials? -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe commercials. Key questions to be answered are; can children distinguish commercials from TV programmes? What do the children think of commercials? How do they watch commercials? What do they think about a ban against commercials directed to children? Do they understand the purpose of commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish commercials from TV programs.

Background: Type 2-diabetes is now a public health problem, which constitutes 85-90 percent of diabetes care. The district nurse´s role in treating a diabetic (/person with diabetes) does not only comprise pure medical treatment but also support, advice and training to the individual. In our profession as nurses, we have found that medical knowledge in patients with Typ 2-diabetes is not always enough to obtain changes in lifestyles.Aim: The purpose of this study was to investigate the illness perceptions in patients with Type 2-diabetes and their impact on health behavior.Method: This qualitative study used grounded theory as a method. Results: The informants described in the interviews, their perceptions of living with Type 2-diabetes. The analysis revealed the main category periodic health behavior built up on and related to five categories developed in data: preventive health awareness, guilt, confidence in medical treatment, motivational problems and periods of insight.Conclusion: This study contributes to understanding of patients with Type 2 - diabetes their beliefs about illness and how it affects everyday lives.Keywords: Believes, District nurses, Groundey Theory, Illness perception, Type 2-diabetes.

Gender equality and gender equality work is relevant for today's working life, and previously male-dominated occupations may be increasingly under pressure to become more equal. This paper aims to explore and understand how the firefighters at a station are experiencing gender and gender equality in rescue services.Using theories of how sex is done, how a power perspective and a structural approach can show men's and women's different conditions in an organization, and theories that are more specific to gender and change management the firefighters talk about gender and gender equality are analyzed. Essay results were collected through interviews with seven firefighters and then analyzed and interpreted with the help of theories.The analysis shows that there is a perception among the firefighters that men and women are biologically different and that required physical strength legitimizes the exclusion of women. Inequality is seen as something natural and by pursuing an active gender equality women are given unwarranted benefits. When physical strength becomes a legitimate reason for exclusion, the responsibility for gender inequality is put on women and that women don?t have what it takes.There is also a resistance against gender equality analyzed in the paper, and it's stated opposition seems to be directed against the management's way of recruiting women.

Media has a big impact on our lives and is one of the main channels for people to recieve information. When recieved, the messages creates a meaning for the people that read, hear or see them. In other words, media could be seen as a source for people on how to perceive the world and it gives a certain picture of what is ?normal?. We chose to do this study to get a deeper knowledge of how men and women are being portrayed in a Swedish lifestyle magazine and what messagest that sends out to the readers.In this study we have examined how men and women are being portrayed in the Swedish magazine Café, both in photographs and in text.

Syfte: Syftet med uppsatsen är att undersöka hur företag, med hjälp av den moderna alltmer avancerade och utvecklade teknologin, systematiskt kartlägger konsumenternas köpbeteenden, genom s.k. business intelligence. Uppsatsen ämnar ta reda på hur teknologin appliceras hos företag samt hur och i vilken mån den data som samlas in används för att få konsumenter till önskade köpbeslut.Teori: Arbetets teoretiska kärna utgörs dels av ett teoretiskt ramverk, i vilket redogörs för business intelligence, samt ett avsnitt där teorier om konsumenternas köpbeteende presenteras.Metod: Arbetet har sin metodologiska utgångspunkt i en kvalitativ forskningsansats där fokus ligger på semistrukturerade intervjuer. För att besvara forskningsfrågorna har ett djupgående angreppssätt används.Empiri: Intervjuer med respondenter, i form av ämnesspecifik expertis, från IBM Sverige, HUI Research och Coop Sverige AB har genomförts.Resultat: Resultatet som presenteras i undersökningen visar på att konsumentförståelse i huvudsak genereras ur kundkortsdatan vilken fungerar som såväl informationsinsamlare som relationsskapare. Utöver det finns det ett växande intresse för kartläggning av rörelsemönster i butik.

The purpose of this study was to show how two schools from a municipality in greater Stockholm work with a document called "likabehandlingsplan", literally ?plan for equal treatment?. This document is required by law in Swedish schools and a part of each municipality?s program. The goal of the study was to see how teachers and school principals view and work with the plan as a part of their work in preventing discrimination and offensive behavior, in particular in dealing with problems with bullying. The two schools? plans were compared for similarities and differences and how they chose to follow the municipality?s guidelines was examined.

The purpose of this study is to examine, from a gender perspective, Utbildningsradions TV-program Hej Litteraturen! in the light of feminist literature studies conducted during the last twenty years. I want to examine if the feminist literature studies have had any impact on contemporary teaching material regarding the question of how much space in time is given to men versus women and which female authors are included in the literary canon. Hej Litteraturen! is a TV program produced in 2010 intended for high school teaching of literature history.   By conducting a content analysis in which I divide the study in a quantitative and a qualitative component, I have investigated how much space and time is given to female writers and how they are presented. My analysis draws on use Yvonne Hirdman?s theory of the gender system.   The result shows that the female authors get 37 percent of the total reference space and 42 percent of the time-space. The program has sought to describe male and female authors equally and gives them weight and relevance to the sections in a similar manner.    In conclusion, Hej Litteraturen! is a tutorial which embraces parts of the criticisms that have existed in historical literature review papers in general and literary history textbooks in particular. Hej Litteraturen! has worked on gender aspects of the program and by picking up contemporary authors as reference points for literary history in the present, the program contributes not only not only in renewing the literary canon, but also in balancing out the dominance of male writers in the history of literature..

Studiens syfte är att få kunskap om hur den inre organisatoriska kontexten kan påverka förstalinjechefers ledarskapsbeteende gentemot underställda och hur den inre kontexten kan påverka ledarskapseffektiviteten.Studien har genomförts med en kvalitativ forskningsansats där tre stycken avdelningschefer samt en HR-chef i en organisation har intervjuats.Studien fokuserar på hur kontexten påverkar, begränsar, förstärker eller styr en organisations avdelningschefer till att använda en viss form av ledarstil eller beteende. De ledarstilar vi har utgått från är ett uppgiftsorienterat- samt relationsorienterat ledarskap. I studien har vi funnit att den inre kontextens variabler påverkar både ett uppgiftsorienterat- och ett relationsorienterat ledarskapsbeteende hos avdelningschefer. Vi har kunnat urskilja hur variabler i den inre organisatoriska kontexten påverkar avdelningschefers ledarskapsbeteende är individuellt. I studien har vi använt engagemang samt sjukskrivningsstatistik hos de underställda som mått på ledarskapseffektivitet.

The study's main purpose was to qualitatively investigate adult children's experiences of growing up in a family with parental abuse of alcohol and drugs, and how their childhood has influenced/influence life in adult age. In this interview study, four respondents in the age be-tween 25-60 years have participated. Social learning theory, attachment theory and risk and protective factors have been used as a theoretical frame.Overall, we can conclude that the study's respondents have, more or less, been adversely affected by the parent?s misuse of alcohol during their childhood. Despite these negative fac-tors, most respondents nevertheless received a functional living.

The aim of this paper is to elucidate and analyze history teacher's didactic choices in the conflict between unequal educational materials and the requirements of equality in the curriculum of Swedish secondary school. The empirical data consists of interviews with five secondary school history teachers, observations of their lessons as well as analysis of their tests. The starting point was to investigate teachers' didactic work in the role as a bridge between the non-equal historiography presented in textbooks in history and the curriculum?s demands for equality. Three different approaches have been observed in the teachers' didactic work when considering gender perspective into their teaching: that women become extensions in a male-dominated historiography; that another part of the story is presented when a gender perspective is considered; and that the gender perspective is included in history teaching and becomes an integral part of all the content of the subject.Several of the teachers acknowledged that gender equality is less prioritized than the courses core content and related assessment criteria.

During the last ten- fifteen years the Eurasian lynx (Lynx lynx) population in southern Sweden has increased considerably. This area has a high density of both people and roads and have a higher roe deer (main prey of lynx) density than the rest of the country. Movement patterns such as how long animals utilize their kills and how far they travel from their kills between revisits is unknown for lynx in southern Sweden. The aim of this study was to examine how different factors affected the time lynx used their kills and the distances they travelled from the kill between revisits. The data was prepared and calculated using ArcGIS and the study is based on 98 ungulate kills and 12 lynx individuals.

A school should be a safe place for all students. The existence of discrimination, harassment and offensive behavior should according to Swedish school law not exist in the school environment. Since the year 2006, when a law on equal treatment was passed, all the schools in Sweden must have a treatment plan that is revised annually to prevent discrimination, harassment and abusive treatment.In this master thesis, I will examine the equal treatment plan between four different elementary schools in Nynäshamn.The purpose of this paper is to examine how the equal treatment plan exposes the bullying and the types of problems and solutions addressed in the elementary schools equal treatment plans. Based on the purpose, I have formulated two questions:How do the elementary schools in Nynäshamn municipality describe bullying in the equal treatment plan?What kinds of problems and solutions are addressed in the equal treatment plan evaluations?This thesis is based on text analysis and content analysis on the schools equal treatment plans.The study is based on the theories from a norm critical perspective.The conclusion of the study is that all four schools treatment plan see abusive behavior as something serious and preventive.

The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.