This paper is a literature study on search engine optimization (SEO) considering the leader of the search engine market: Google. There´s an introductory background description of Google and its methods of  crawling the Internet and indexing the web pages, along with a brief review of the famous PageRank algorithm. The purpose of this paper is to describe the major important methods for improved rankings on Google´s result lists. These methods could be categorized as on-page methods tied to the website to be optimized or off-page methods that are external to the website such as link development. Furthermore the most common unethical methods are described, known as ?black hat?, which is the secondary purpose of the text.

Business Process Modelling Notation (BPMN) is a way to graphically draw a diagram of a business process. A BPMN diagram consists of several so-called flow objects. These are interconnected in the graph through sequence  flows. BPMN models are merely graphical representations of business process and there is a need to simulate these diagrams for different purposes. The simulation that now is available for BPMN is that the model is evaluated by checking if it is correct.

Access to correct and updated intelligence about our environment is in an increasingly degree considered important in the private as well as in the public sector. At Mälardalens University, competitive intelligence as an area of research is closely related to Information Design - a multidisciplinary consideration which goal is to improve the receiver´s understanding of intended messages. This study was conducted in order to find out how Information Design was representedin different kinds of literature regarding Competitive Intelligence. Also, it describes the main focus areas concerning Competitive Intelligence in the same literature. Through an explorative "pearl-growing" method combined with searches through referrals, 60 different sources provide a broad basis for analysis.

The purpose of this paper is to study what the press in Sweden wrote about counterfeiting from 1944 to 1950. By studying how the newspapers wrote about the crime of counterfeiting, the paper aims to give a glimpse of how counterfeiters worked and got their notes in circulation. The analysis is based on a theoretical perspective of a "we" and "they" in which Sweden is compared to the opposite abroad. The paper examines how the security of Swedish banknotes is discussed in Swedish news articles and how they describe counterfeiters and passers. The paper examines forty one newspaper clippings from the period 1944-1950 from twenty five different newspapers from different parts of the country.

In this paper the discourseand social practice of the Swedish culture funding system Skapande Skola hasbeen mapped out and examined. The material for analysis was takenfrom regulating documents, information texts and media texts, and alsofrom four interviews that were conducted. The theoretical foundation is builton theories from Pierre Bourdieu, Michel Foucault and the theoretical frameworkof New Public Management. The survey has resulted in three major points ofinterest. They are presented throughout the text.

My paper, ?Us and Them ? an analysis of the creation of ?the Other? in The Reluctant Fundamentalist and The Boy in the Striped Pyjamas?, aims to examine Mohsin Hamid´s and John Boyne´s novels from the years 2007 and 2008. The paper tries to answer the following questions: How is ?the Other?and?Us and Them?created in the novels? And: What consequences does the thinking in terms of ?the Other?and?Us and Them?lead to in the novels? The examination is done through the method of close reading and by applying the theory of Orientalism and Edward W. Said?s analysis of the theory to the reading.It is, I believe, of utmost importance for teachers to create unity among their pupils, and peaceful and democratic classrooms where co-work is promoted.

This essay concerns the notion of how immigration politics, defined as a political discursive structure that explains and justifies how and why the movement of people into a state's territory is restricted and controlled, has come to present its purpose not as solidarity with the 'immigrants' wanting to enter the state but as a protective measure for the state's citizens. By using discourse theory combined with theories from the International Relations field I attempt to explain why and how such a discourse positions 'immigrants' as a threat to the state.First, I concentrate on why an immigration politics discourse would position 'immigrants' as a threat. I argue that in order for people to construct their identity, the 'outside' what they "are not" has to be repressed. In the same way, the state has to dislocate the "outside" and create threats to uphold its supremacy. These boundaries are set to create a feeling of predictability and security, and ultimately they are a way of making peoples' "world" coherent.

The purpose of this paper is to perform an in-depth analysis of how New Public Management reforms have impacted management practises in two publicly financed elderly care providers in Sweden. The paper studies one public and one private elderly care provider and analyses to what extent they have implemented New Public Management methods. The results are based on interviews with several persons within the two organisations and analysed using the seven New Public Management doctrines as described by Christopher Hood (1991; 1995). The major finding in the thesis is that the level of exposure towards New Public Management reforms differs between the two studied organisations where the private provider is exposed to the reforms to a greater extent than the public. The paper concludes that the main reasons for the low extent of exposure in the public provider could be attributed to the lack of measurable standards performance as well as the proximity to the political leadership..

This Master?s thesis explores the staff responsible for children?s culture in the south of Sweden, in north-east Scania. This thesis seeks to answer the following questions: What kind of culture is offered to children in their spare time? Can children influence culture in the investigated region, and do the people in charge listen to the children?s ideas? How are children in the region informed about cultural events? In my research I used enquiries and worked with the investigation program Query & Report to collect the material. The study consists of the staff, i.e.

  The purpose of this paper is to exam the philosophical development of Emanuel Swedenborg's doctrine of correspondence and to note some of the more important parallels between Swedenborg's doctrine and the three contemporary most debated theories concerning the mind-body problem. These three theories was pre-established harmony, its opponent physical influx and finally occasionalism. Especially occasionalism has close connections to Descartes' dualism, but neither pre-established harmony or physical influxus, which in some ways can be dated before Descartes, would have looked the same, if it were not for the Cartesian way of thinking. Also Swedenborg initially inherited major influences from Descartes and that is the first approach in this paper. From there on the paper follows the development of the doctrine of correspondence and the parallels according Swedenborg's more contemporary philosophical writers, until Swedenborg gets to a point where he underwent a profound spiritual crisis and turned his focus on an all together theological approach. .

The aim of this essay is trying to understand the ideological changing process over the last decades and the ideological meaning of the relatively new conception lifelong learning as well, and how it comes that the opportunities offered the individual pre-school child and the individual compulsory-school pupil to assimilate the so important learning, differs so dramatically all though the expressed ambition to offer each and every one equal opportunities. What are the ideological structures that are, and have been in function, that carries and have carried the perceptions of the use and value of fostering and education?In a time with the welfare ideology in a hegemonic position, it was seen important that the state took major responsibility for the education of the citizens. In our time, it appears, an economist ideology has taken the hegemonic position, and education is becoming an increasingly economic issue, and equality is decreasing along with, as in general society, the increasing of segregation within the educational system..

We travel more nowadays. The increasing travel rate generates greenhouse gases which in the long run cause an increasing number of natural disasters over the world. Car traffic is a major contributor to this development. Out-of-town shopping centres have historically good accessibility for car traffic. This study aims to look into what are the factors that influence the choice of transport mode for dwellers in the outskirts of a town when going to out-of-town shopping centres.

The purpose of this report is to examine various roof structures that can operate in a warehouse with large spans. The building that is examined in the report is currently under construction, and the roof construction has already been selected. The selected roof system will therefore be compared with some other structures and materials that have been possible. The report will evaluate three different frame materials, two insulating barriers and two overlaying materials. Another important part in major construction projects is the roof safety.

Question:"Does the market possess perfect information as the efficient market hypothesis says?""Is there any significant relationship between the abnormal stock return on the ex ? day and the dividend?" Purpose: The purpose of this study is to enlighten and find understanding about stock return versus dividend on the ex ? day and try to figure out if abnormal returns occur on the portfolio during dividends.Methodology:The study was based in a quantitative nature and was derived with an event study and a hypothesis testing. The authors investigated the thirty most traded shares on the Stockholm stock exchange during a period of five years (2005 ? 2009). They were analyzed during a total of nine days; the estimation window was set to sixty days.

This study investigated the efficacy of a multicomponent cognitive?behavioral intervention of insomnia, CBT-I, for patients suffering from an anxiety disorder and/or a major depressive episode together with comorbid insomnia. In particular, the aim of the study was to evaluate whether anxiety and depressive symptoms declined as a function oftreatment for insomnia. After rigorous diagnostic procedures, 8 patients were treated in a multiple baseline design. Patients experienced clinically significant reductions in insomnia-, (57 %) depressive- (75 %) and anxiety symptoms (40 %).