Informationsdesign + omvärldsanalys = sant?
En studie i hur informationsdesign behandlas som en aspekt av omvärldsanalys
Access to correct and updated intelligence about our environment is in an increasingly degree considered important in the private as well as in the public sector. At Mälardalens University, competitive intelligence as an area of research is closely related to Information Design - a multidisciplinary consideration which goal is to improve the receiver´s understanding of intended messages. This study was conducted in order to find out how Information Design was representedin different kinds of literature regarding Competitive Intelligence. Also, it describes the main focus areas concerning Competitive Intelligence in the same literature. Through an explorative "pearl-growing" method combined with searches through referrals, 60 different sources provide a broad basis for analysis. Results state that considerable differences between the sources exist regarding approach and focus, although some major similarities are visible as well. However, in the examined literature, Information Design reveals itself as a subject of slight importance at best.