The purpose of this essay is to present a thesis work that has been executed during a period of 10 weeks, as part of a bachelor degree in Graphic Design and Communication and also to present what has led to the design of a sales brochure for the freely distributed lifestyle magazine LKPG. The purpose of the thesis work was to examine the answers to the questions ?What does clients and local company owners want to achieve from their advertising in newspapers and Magazines?? and ?How should a sales brochure for a freely distributed lifestyle magazine be designed to be at most advantage and out of most interest to its clients??. The work has been carried out through an competitors analysis, qualitative interviews, literature studies and a survey on the target group. The findings of the work are that the market of freely distributed  Magazines, both nationally and locally, is extremely wide and has many similar competitors.

Each time you pass a stand full of Magazines it?s hard not to absorb the many exhortations that are being thrown at you. The range of different lifestyle Magazines have more or less exploded during the last years. All Magazines, each one trying to outmatch the other, want to help you improve to be the best you can.People get affected by their surroundings including what they see and what they read. Therefore we chose to do this study, as an opportunity to get a closer look on what the Swedish lifestyle Magazines Cosmopolitan and Café tell us about women and men.

The purpose of this study has been to examine online travel Magazines as an information source and as a virtual service scape. The traditional travel Magazines are facing a change due to the technological development and the web has become an important platform for both customers and companies. The virtual service scape opens new opportunities for interaction and we found a great interest in examining which possibilities and limitations travel Magazines are facing. This study is based on a qualitative approach because we wanted to gain a deeper understanding and a complete picture of our chosen subject. We have completed six interviews; three of them were consultants, one publishing director, one editor and a research student.

Due to the developments in today's gender discussions, this essay aimed at investigating the gendered constructions and encouragements to consumption. As a former fashion student I have a special interest in the commercial constructions featured in fashion Magazines, especially since advertising, fashion and perceptions of gender have long walked hand in hand. Just as feminism studies have shown femininity being a fluid identity, recent studies of masculinities, media and culture are also showing changes in the depictions of men.The aim was to clarify how fashion Magazines encourage men and women to consume products and ideals, and also discuss the gender constructions occurring in the junction of editorial and commercial text (articles and advertisements). The analysis was thereof based on three main questions:-       How is consumption encouraged in male and female fashion Magazines?-       What kind of gendered pattern appears in the junction of advertisement and editorial text?-       With regard to the gender constructions, what is the reader encouraged to consume?The theoretical framework of the analysis was based on gender studies and political economy, mostly describing a commercial perception of feminine journalism and a new metrosexual expression in men?s fashion and lifestyle Magazines.By using a combination of quantitative (content analysis) and qualitative (semiotics) approach two fashion Magazines, Elle and King Magazine (published in May 2013) were used as representatives of fashion Magazines in general.The results showed clear differences between the sexes.

The goal with this project was to develop a graphic template for a new magazine about running, STARK Löpning. Besides the looks of the graphic elements, sections in the magazine would be developed. Finally, a discussion is made about how the magazine can be remade into an electronic format.Content analyses has been made regarding Magazines with both a main and a specific orientation, to review the graphic relationship between them. A content  analysis regarding a competing magazine about running was also made.An unstructured interview was done with Art Director Petrus Iggström, to find out his way of working when he creates new graphic templates for Magazines.The discussion concerning the electronic format was done based on previous research in the subject.The graphic relationship between main and specific Magazines turned out to not be significant, they had few similarities. It was often showed that elements regarding the magazine s?identity had been changed, for example text fonts.

Title: Morning papers, evening papers or webb Magazines? - a qualitative study about young adults attitudes about the different magazine types.Number of pages: 45Author: Antonella MarinoTutor: Göran SvenssonCourse: Media and communication studiesPeriod: Autumn term 2009University: Division of Media and communication, Department of Information Science, Uppsala University.Purpose/aim: The aim of this essay is to find out how young adults of the age of 20-30 discusses about the different types of news papers: morning papers, evening papers and Webb Magazines. I have chosen four needs for my essay which are surveillance, emotional release/ entertainment, personal identity and interactivity. The purpose is to find out the differences between morning papers, evening papers and webb Magazines. Which magazine type satisfies my four chosen needs in a best way? Which other conditions influence the young adults choices of magazine type? I will also try to find out if the new idea interactivity can be equivalent to the other three needs.Material/Method: I have used three groups for discussion for my essay.

The intention of this study is to find out how the female celebrity is portrayed in women?s Magazines directed at women of different age groups. The Magazines that I have chosen to analyse are Frida, Veckorevyn and Damernas Värld. My aim is to find out what kind of celebrity appears in the Magazines in terms of occupation and topics in the articles. Furthermore, the aim is also to determine whether the celebrity is portrayed in a different or similar way depending on the target group.

This essay analyses two swedish Magazines about marriage, called "giftermålstidningar", from 1914 and 1924. With ideology as theoretical basis the subject matter is to find words and expressions of ideological influence in the source material. These influences is assumed to come from contemporary marriage laws, which expressed certain views about heterosexual relationships. In addition to the state's laws, the writers in the Magazines is presumed to be influenced by other contemporary ideas. Either an older, christian tradition from brittish baptist Frederick Brotherton Meyer, or the swedish economist Knut Wicksell, who represents the Neo-Malthusian world view.

The purpose of this thesis is to study how femininity and masculinity is portraited in theeditorials of four Swedish lifestyle Magazines; Glamour, Cosmopolitan, Moore and Slitz. Themain questions we based our study on are: What kind of relationship does the editor in chiefcreate with the intended reader? What conception of the world does the editor in chief createin the editorials? How does the editor in chief portray masculinity and femininity?In order to answer the questions above we performed a qualitative analysis of the editorials offour lifestyle Magazines published during 2007. We used a discourse analysis with emphasison gender and how the editorials constructed masculinity and femininity and its stereotypicaltraits.Furthermore we based our results on a theory of the socially constructed gender. According tothis theory gender is constructed during our childhood and adolescense by the individuals andthe society surrounding us.

AbstractIn this essay I am examining the representation of popmusic with particular focus on gender and identity in two youth Magazines called Kamratposten and Julia. Using the method of Norman Faircloughs critical discourse analysis I have studied ten interviews with popmusicians from each magazine based on the theorys of representations, discourses within popularmusic and queer theory. The intention with this study was to examine how popularmusic is represented in youth Magazines. If the Magazines were reproducing femininity and masculinity in the interviews with the musicians, and in the representation of popmusic in the Magazines. And also if there were any differences and similarities between the Magazines regarding the representation of popmusicians.The analysis lead to the conclusions that how popmusic is represented in the Magazines depends on what the Magazines wan´t to represent on the basis of their target groups and ideologies.

 The aim of this thesis is to examine men's attitudes towards literature, and how social norms affect their book reading, in order to contribute to the knowledge of why men's book reading is decreasing. This is realized through a discourse analysis of literature recommendations in men's lifestyle Magazines.Two Magazines, King of Sweden and Magazine Café, are examined through critical discourse analysis. Theories of discourse are combined with theories of gender to explore how gender stereotypes affect men's reading habits.The analysis shows that ideals of masculinity have a great influence on the book recommendations. Social norms, associated with gender, also seem to have significance to whether or not a book is considered suitable for men to read. These are, inter alia, norms of heterosexuality and violence.

Our purpose with the study was to investigate how the image of a mother?s role is created by the Magazines Mama and Husmodern. Mama is an existing magazine, but Husmodern ceased to exist in 1988. Both Magazines focus on children, fashion and housework. We wanted to know what qualities you need to become a good or a bad mother.

Weekly lifestyle Magazines constitute an important role for many young people these days. Their purpose is to inform and entertain a broad public within subjects such as fashion, friends, relationships, men and beauty. Frida and Veckorevyn are two big Magazines that have a big influence on young women. One subject that frequently occurs is articles about men, written by women. This study focus on how (with which qualities and weaknesses) these women choose to subscribe men.

Breaking through the clutter and getting consumers? attention is a constant battle for marketers. Could consumer Magazines be the solution to the problem? It is not a new marketing method but consumer Magazines do not look like traditional marketing and they offer consumers value. Since these are qualities that could increase consumers? will to take part of commercial messages, it might be a method that deserves more attention.

Through interviews, a questionnaire survey and an in­depth analysis of the Swedish Magazines Veckorevyn and Magazine Café has a number of parameters been made visible. It was difficult to obtain an unambiguous result when the journal's target audience is crucial for the cover design. Nevertheless, we can generally say that the transparent varnish of covers, PMS colors and enclosing the journal in plastic do not increase the attention value, as this occurs in many Magazines. Due to today's tough competition among journals, we believe that they will need to niche themselves much harder to survive. We also believe that the new, big trend is that more covers will become more plain and stylistically pure, with one big communicating image and fewer coverlines, as many covers were designed during the 1940s..