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898 Uppsatser om Loyalty programs - Sida 48 av 60

Marknadsföring av tekniska utbildningar : Tilltalas både tjejer och killar av universitets marknadsföring?

Detta är en kandidatuppsats skriven vid företagsekonomiska institutionen vid Uppsala universitet. I denna uppsats undersöks marknadsföringen av två civilingenjörsprogram vid Linköpings universitet, nämligen medicinsk teknik samt teknisk fysik och elektroteknik. Ämnesfördelningen av de obligatoriska kurserna under utbildningarnas tre första år är liknande medan könsfördelningen på dessa två program skiljer sig mycket åt. Det ena programmet har en mycket låg andel kvinnliga studenter medan det andra programmet har en jämn könsfördelning. För att undersöka om potentiella studenter, såväl tjejer som killar, tilltalas av dessa utbildningars marknadsföring genomförs fokusgruppsintervjuer med gymnasieelever som läser naturvetenskaplig linje.

Styrningens vindlingar: substitutionsbehandlingens premisser

For over 40 years, there's been a debate in Sweden of whether it's good or bad with maintenance therapy for heroin addicts. This method is far more acknowledged in other parts of Europe and in USA. The aim of this paper was to explore how public actors manifest their thoughts concerning the subject of the substitution program in Sweden. This approach includes the complex of problems that can be found in statements and the discourses that these operators stand for and support. In my analysis the philosophical thread was principally based on Michael Foucault ideas, but also on other theories related to social constructionism.

?Jag ville faktiskt hoppa av programmet? - Erfarenheter av rasism diskriminering bland socionomstudenter

This study investigates and analyzes experiences of discrimination and racism among social work students, focusing on how these issues occur between peers rather than through hierarchical dynamics, such as interactions with faculty. The research aims to shed light on the academic challenges faced by students with foreign backgrounds, as defined by Statistics Sweden (SCB), particularly those who experience discriminatory practices and behaviors within the academic environment. The study adopts a qualitative methodology, utilizing semi-structured interviews to explore the lived experiences of these students. Participants were selected based on their enrollment in social work programs and their identification as having a foreign background. Data was analyzed thematically to uncover recurring patterns and insights into the participants' experiences.

Smart consumer. En studie om påverkan av den digitala kommunikationen på konsumentbeteendet

Dagens dynamiska situation på marknaden sätter spår på den befintliga marknadsfilosofin med fokus på kommunikationen mellan företaget och konsumenten. Den moderna teknologin och Internet har utvecklats och blivit mer tillgängliga, vilket har bidragit till att den moderna konsumenten tillbringar en stor del av sin tid på Internet. De digitala nätverken och kommu-nikationen inom dem förändrar konsumentbeteenden och attityder, främjar konsumenters självständighet samt ger kontroll över köpbesluten. De här trenderna påverkar dagens detalj-handel, där konkurrensen och kampen om kundernas lojalitet ökar. Konventionella marknads-föringsstrategier föråldras snabbt under dagens förlopp och kräver mer kreativitet och enga-gemang av företaget.

Hur kunde det ske? : en studie av myndigheter och medias berättelser om ?fallet Louise?

2007, Swedish television, ?Uppdrag granskning,? aired their story about ?Louise? from Vetlanda. A drug dependent father had gotten custody of his daughter and sexually abused her from the age of 10 to 15. The local social services got several notifications about Louise suffering of negligence, and did investigate the family several times without taking any actions to protect her. At one time, father and daughter were living in his trailer placed in a gravel pit, and the police worried about her and called social services, because it was below cero degrees outside.

CRM i ett konkurrensutsatt monopol : En jämförande studie om arbetet med kundrelationer och kundlojalitet i spelbranschen

Efter ett antal företagsskandaler bestämde sig Sverige för, som många andra länder, att utveckla en kod för bolagsstyrning. Den första kom att träda i kraft 2005 och 2008 började en reviderad version gälla. Svensk kod för bolagsstyrning är ett regelverk för företag registrerade på börsen. Den innehåller regler och rekommendationer om valberedning, styrelsesammansättningar och arbetsuppgifter för styrelser. I arbetet har vi velat ta reda på i vilket avseende bolag väljer att frångå koden och om detta skulle kunna leda till minskat förtroende för bolagen.

Processer för Systems Development : Kartläggning, problemanalys och ? prioritering

This master thesis was performed at Scania Research & Development. The given mission was to see where the department Systems Development should focus to improve their development work. Thus the purpose was to map the product development processes in which the department works today and within them identify improvements. To fulfil the purpose a theoretical study of relevant terms, such as improvement work, product development and processes, initially was formed. The mapping method used is called "walk trough" and meant to let the people working in the processes be guides in their own process.

CRM fördelar i olika faser - sett ur ett företagsperspektiv

Titel: Internationella relationer i innovativa miljöer ? en fallstudie av Mjärdevi Science Parks internationella arbeteFörfattare: Sergio QuiñonesAdress: Skrinnarvägen 7, 633 59 Eskilstuna | sergio.quinones@gmx.comKurs: Kandidatuppsats i marknadsföring, EFO 225Handledare: Angelina SundströmProblem: Hur kan svenska Science Parks genom internationella relationer utveckla sina processer och tjänster för att bättre stödja kunskapsutbyte och kommersialisering av innovationer?Syfte: Syftet med denna studie är att beskriva Mjärdevi Science Parks internationella arbete ur ett marknadsföringsperspektiv.Metod: Kvalitativ fallstudie.Slutsatser: Mjärdevi Science Park arbetar internationellt för att främja regional tillväxt. Genom regional tillväxt bidrar man även till att öka Sveriges tillväxt och konkurrenskraft. Parkens motor och drivkraft är entreprenörerna och företagarna. Mjärdevi samarbetar och är engagerad i den globala organisationen IASP, Science Parks i andra länder, Exportrådet, företag och ambassader.

En beskrivning av manuellt test : Svagheter och styrkor med och utan stöd avett testverktyg

Test is an area in system development. Test can be performed manually or automated. Test activities can be supported by Word documents and Excel sheets for documenting and executing test cases and as well for follow up, but there are also new test tools designed to support and facilitate the testing process and the activities of the test. This study has described manual test and identified strengths and weaknesses of manual testing with a testing tool called Microsoft Test Manager (MTM) and of manual testing using test cases and test log templates developed by the testers at Sogeti. The result that emerged from the problem and strength analysis and the analysis of literature studies and firsthand experiences (in terms of creating, documenting and executing test cases) addresses the issue of the following weaknesses and strengths.

Bedömning av teori och praktik : En jämförelse mellan teoretiska prov och nationella kursmål i ämnet idrott och hälsa A

A significant amount of a teacher?s work consists of evaluation and marking of the students, which involves a great responsibility. This essay put the teacher?s evaluation of the students in focus. Today?s course Idrott och hälsa A, at the upper secondary school level, consists of 100 points and all students take this course apart from students attending apprentice programs.

Metodik för detektering av vägåtgärder via tillståndsdata

The Swedish Transport Administration has, and manages, a database containing information of the status of road condition on all paved and governmental operated Swedish roads. The purpose of the database is to support the Pavement Management System (PMS). The PMS is used to identify sections of roads where there is a need for treatment, how to allocate resources and to get a general picture of the state of the road network condition. All major treatments should be reported which has not always been done.The road condition is measured using a number of indicators on e.g. the roads unevenness.

Nivågruppering i Engelska : En fallstudie på en gymnasieskola i en Stockholmsförort

The purpose of this degree thesis is to investigate what the English teachers in an upper sec-ondary school, think about teaching students in ability grouped classrooms. The questions that I have set out to investigate include what the teachers think about ability grouping in English, the school?s current organisation of ability groups, the pros and cons of ability grouping in English, differentiation in teaching and if students get more individualized teaching with abil-ity groups, how the teachers cooperate and what would be the optimal teaching situation in an English learning classroom.I did a lot of theoretical research on the subject and studied old essays on similar subjects. I also did some classroom observations to use as background information for my interviews. I interviewed five teachers of different sex, age, and teaching experience.

Svenska kärnvapenprogrammet under Kalla kriget : En studie av den internationella arena som påverkade uppstartandet och nedläggandet av Sveriges kärnvapenprogram

The purpose of this paper is to investigate possible reasons Sweden might have had to motivate the start and end of its nuclear program during the Cold war. This investigation will be conducted using a qualitative research method and making a comparison between the theories realism and liberalism?s ability to explain the decisions. The question this paper is based upon is as follows: Can Sweden?s creating and shutting down of a nuclear weapons program during the Cold war be explained by the international events and actions that were taking place during this time period? The result consists of liberalism pointing out several failures on the international level that might explain the cynical decision from Sweden to create the nuclear weapons. Realism considers the decision to make perfect sense at this point in time, to protect Sweden on the anarchy that was going on at that time according to this theory.The ending of the nuclear weapons program is being explained largely by the rise of the MAD-concept which renders the acute need of nuclear weapons in Sweden void.  Liberalism on the other hand considers this a logic step due to the better established UN that is playing a larger role now than in the 1940s. In conclusion, realism does a better job explaining the start of the nuclear weapons program, while liberalism explains the end of it more efficiently. The contribution this thesis has to the research of political science can be seen mainly in three areas.

Kvinnor, kriminalitet och könsmaktsordning : En kvalitativ studie om återanpassningsarbete på Färingsöanstalten ur ett genusperspektiv

This thesis explore women?s needs when reentering society after having served a sentence at the female prison Färingsö, outside Stockholm and whether those needs are being met in the reentry strategies that are being provided. Parallel to this the thesis also examines if there, based on nonconformity and gender theories, is a socially constructed representation of women maintained in the rehabilitation work.The method of this thesis applied semi-structured interviews and used snowball sampling to expand the network of informants to obtain the data necessary. Totally five interviews were carried out. Previous research has shown that women in prison have much more complex problems than men and that there is a need for reentry strategies that take gender in account.The results showed that in terms of being able to reenter back in society, women needed help to structure a previously chaotic life.

Havsöringens (Salmo trutta) och laxens (Salmo salar) lekområden och lekvandring i Vindelälven och Piteälven :

The population of seatrout and salmon are threatened by over-fishing in the sea and loss of spawning and growing habitats caused by logging activities in many swedish rivers. The knowledge of the spawning migration and the habitat use of the seatrouts and salmon are limited. This study analyse the upstream spawning migration of Atlantic salmon and sea-running brown trouts from the lower part of the rivers to their spawning sites in the rivers Vindelälven and Piteälven. A knowledge about the distribution of spawning sites in the rivers will help these fish population in future restoration programs. In the fishladder at Norrfors in the river Umeälven were 29 sea trout and 20 salmon radio tagged and subsequently released and followed during their spawning migration upstream Vindelälven. They were tracked on their position in the river once a week.

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