The purpose with this essay is to study how companies use the repositioning process and identify the risks involved from a business perspective. We have chosen to base our essay on the following research questions:What reasons are there for a company to initiate a repositioning?, What does it mean for companies to implement a repositioning?, What are the risks with a repositioning?We have used a qualitative research method and have chosen to interview six respondents which in various ways are actively working with brand repositioning. Our study has been implemented with and deductive character.The most important conclusion that we observed after implementing our study is that repositioning is a high-risk project. Instead of changing their entire brand image, companies should instead make small changes and revitalize the brand by developing the strength that already exist.

This essay is a qualitative study of the relationship between psychology and psychoanalysis pertaining to the debates in 2020 and 2022, with a focus on the Gothenburg context. This essay will through the use of a questionnaire sent to employees of the psyc hological institute in Gothenburg and with debate articles examine how the conflict creates distinctions within, and outside of, the academic discipline of psychology. With the help of the historical context as well as a discourse analysis the aim of the e ssay is to understand how the relationship is discussed today. The essay examines what type of arguments are used by psychology to dismiss, or make a distinction from, psychoanalysis in our time and where these arguments draw their legitimacy from..

Purpose: The purpose of this essay is to study how the hotel chain Radisson SAS works with prolonged customer relations with their business clients, with other words the clients that have business agreements with them.Methods: This study will contain an inductive approach and qualitative methods. The qualitative research method is in the shape of a deep interview with the sales manager of Radisson SAS and qualitative interviews of chosen business clients to the hotel.Results: The results of this investigation show that business clients are controlled by what kind of agreements their company has.The companies sign agreements with hotels and hotel chains that are able to satisfy big parts of their needs, if not all of them.With the help of flexible solutions, a well known brand, and good relations, Radisson SAS has made sure that their business clients have prolonged their agreements.They are a global hotel chain near transports, and business clients feel secure with Radisson SAS..

There are about 3 500 churches protected under the Heritage Conservation Act in Sweden today. These churches still belong to living congregations that want to be able to adapt them to the needs of today, just like people have done throughout history. But since the churches are protected, the congregations have to apply for a permit and that is not always given. This can lead to frustration, and you can sometimes hear representatives of the church express the view that antiquarian authorities are enemies that oppose the church. On the other hand we have the antiquarian authorities that, in a way, have to act as advocates for generations to come and make sure that there is a cultural heritage preserved for them when they grow up.

Bakgrund: Internet har skapat nya och billigare sa?tt fo?r konsumenter att genomfo?ra ko?p samt att so?ka efter information. Konsumenter a?r da?rfo?r sva?rare att beha?lla i det nya affa?rsklimatet. E-lojalitet beskrivs som den viktigaste faktorn fo?r e-handlare da? det skapar lo?nsamhet och ho?g avsikt fo?r upprepat ko?p.

To build a sustainable future should we first understand that; every aspect of our daily lives can affect the environment. It?s important that we take responsibility for understanding how we impact the environment and change our actions accordingly. The worlds total energy consumption equivalent to 80 million MWh / year. This corresponds to about 220 million MWh / day.Energy consumption is one of the main reasons for increased greenhouse gases when the reduction of this consumption has a great demand worldwide.In order to prevent the energy that consumed the buildings must be energy efficient but there is a conflict between radon ventilation and energy conservation in a building, given that ventilation can consume as much energy (currently 29-59% of energy-efficient houses use), especially in a cold climate as in Norway.

AbstractA general store is a grocery store that is located in the countryside. In today's modern society, it is difficult for general stores to compete with the supermarkets and discounters in terms of price and supply. The purpose of this thesis is to create an understanding of both the rural merchants and its customers? perspective on a well-­?functioning general store. We have conducted a case study of three general stores where we interviewed the merchants about how they do to please their customers? needs and identify key elements of a well-­?functioning general store.

The conflict in Vaxholm was an important event since it influenced the view upon the Swedish labour market. The entire Swedish model was questioned and questions about what the concept of solidarity stands for and for whom it is meant arose.The Swedish union, Byggnads, was harshly criticised for having acted in a discriminating fashion towards den Latvian workers and the Latvian company Laval un Partneri. The debate in the media was intense.My intention with this essay was to scrutinise the arguments in one of the most prestigious newspapers in Sweden, Dagens Nyheter, and to put the argumentation into a perspective of solidarity. I wanted to investigate how the different parties argued about solidarity. One of the conclusions I drew was that Byggnads needs to question their definition of solidarity and how they wish to express that in a new world more influenced by globalisation and immigrated labours..

Shortselling and loan of shares are becoming a common complement to"traditional"trade in shares. To be able to lend shares, it is necessary to reregister the shares so that the shortseller is competent to sell these shares further. In a legal sense, the proprietorship of the shares has changed hands, though it is not obvious for those involved to see what happens to the prorietorship. The obscurity is principally whether a complete changeover of the proprietorship is made between those concerned. This essay makes clear which legal consequences loan of shares and shortselling get concerning the proprietorship, and how a conflict between the lender and the third party should be solved if the shortseller becomes bankrupt.

The characteristic of services as an effort carried out in a "moment of truth" implies a risk for failures. This study sheds new light on how alternative offerings that customers are initially exposed to can affect satisfaction and loyalty in the service failure and recovery context. More specifically, two aspects of the initial offering are studied: promised general service quality and the presence of a promise about a specific product attribute. Based on a presentation of the main theoretical perspectives, hypotheses are formulated and a scenario-based experiment in a hotel setting is designed to explore these. The results indicate that a higher level of promised service quality can result in more positive evaluations of satisfaction and stronger word-of-mouth intentions than for a lower level of promised service quality.

Denna studie behandlar hur konflikthantering på arbetsplatsen, ett alltid aktuellt ochekonomiskt viktigt område för många större organisationer, kan appliceras på mindreföretag och deras förutsättningar. Forskningen har hittills varit fokuserad på hur storaorganisationer kan hantera och förebygga konflikter, men det här arbetet menar attmindre organisationer har fundamentalt annorlunda förutsättningar som gör att ettnytt synsätt måste tillämpas i deras fall. Det finns ekonomisk och social vinning ävenför mindre företag att förebygga och hantera konflikter och studien visar att för attvara framgångsrika i det avseendet måste de fokusera på att utveckla sina icke-påtagligaresurser..

Vi har genomfört en kvalitativ studie i ämnet konflikthantering. Vi har valt att utforma den med hjälp av fem lärare som vi har intervjuat. Konflikter kan man inte undvika, varken i livet eller i skolan och där är det lärarens uppgift att hantera dem. Därför tycker vi att det är viktigt att belysa och förstå kunskapen om konflikthantering.Förr hanterades inte konflikter och bråk i skolan som idag. Fram till 1958 var det fortfarande tillåtet att bestraffa elever med aga.

This paper sets out to investigate how companies can create advertisement that focus not only on selling but also on entertainment. The research is based on seven TV-commercials produced by the Swedish food chain ICA. The commercials were analyzed according to the methods of discourse analysis, semiotic analysis and rhetorical analysis. Furthermore, the research compares the analysis made with the thoughts and ideas of Tobias Karlsson, Head of marketing and communications development at ICA to find out how the comprehension of the commercials correlate with the original intentions made by the company.The study shows that ICA creates a commercial that contains the perfect mix of rhetorical approaches, communication strategies and entertainment mixed with gravity. The study also shows that ICA fails with its primary goal which is to sell selected products; however, by producing the entertaining commercials, they manage to strengthen their brand.

Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an understanding of different people active in the organization?sapproach to performance measurement.

The purpose of this study is to describe and analyze how health care providers, working at care facilities providing maintenance treatment programs for opiate dependence, perceive and manage the legal framework governing the treatment. The study is limited to a few particular rules within this framework which over the recent decade have been the subject matter of debate regarding i.a. their alleged lack of relation to scientific research and their frequently disastrous implications for program participants. The empirical material consists of interviews with five respondents working at four different care facilities and has been analyzed by using Lipskys theory on street-level bureaucrats as policymaking agents. The results of the study show that the rules are looked upon and dealt with in a liberal fashion and that the primary loyalty of the maintenance treatment staff is clearly directed towards promoting the well-being of their patients and helping them reach their treatment goals rather than strictly following the rules..