The project this report is handling has been implemented on NBB, Nordisk Bilbelysning AB in Linköping. The company produces and develops lightning and searchlights for all types of vehicles. Lately NBB´s supplier of electronics, OSRAM, has developed a mercuryfree xenon lightsource. Mercury is one of the most hazardous environmental waste and to get rid of the mercury entirely in the lightsource is a big step that means alot for the environment.This lightsource will be placed in one of NBB´s worksearchlights called My, and will be sold as an alternative to mercurycontaining searchlights. NBB wants to put an environmental label on this product and they want to have essential information about the product that is needed for the production.

SammanfattningTitel: Strategi fo?r att kommunicera produkten fiberanslutning.Bakgrund: Vem bygger internet i Sverige? Det finns ma?ngder av fo?retag som bygger fiberna?tverk. Ett utav dessa a?r Bja?re Kraft Bredband AB. Fiberna?tverk a?r den snabbaste och senaste tekniken fo?r datao?verfo?ring.

As a project in advertising and graphic design the goal was to create a print campaign and a new logo for the train ticket Interrail. The project started with research, in which target groups were analyzed and defined, arguments for the campaign was decided and someguiding values for the logo were defined. After the research came the creative part, ideas for the campaign was decided and executed and a logo was drawn. The projects final result was three print ads and a logo..

The purpose with this thesis is to investigate how Swedish clothing companies create and communicate a personality for their brand. Case studies were conducted with three companies: Nudie Jeans, Koppartrans and J.Lindeberg. These firms can be considered as established clothing brands nationally as well as internationally. The study found that individualism, Logotype and moral standpoints play an important role in the creation and the communication of a brand?s personality.

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a Logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement.

Hard competition amongst the editorial world of magazines today has led to increased differentiation of the content as well as the visual communication. In this study, the graphic elements of the magazine cover was analyzed to establish how the magazines character is being conveyed by the cover design. In a case study the covers of the Swedish publications of fashion magazine BON and ELLE was semantically analyzed.The conclusion was made that the Logotype plays the biggest part in conveying the magazine?s character. Secondly, the front cover headlines shape and size matter a great deal for the overall impression.

This essay has been made on behalf of the co-operative society Mäster Grön, which is selling ornamental plants to retailers in Sweden. The aim of this study has been to find out what added value Mäster Grön gets from their co-branding with the Swedish Seal of quality. The main topic of discussion was; how much value added does this co-branding give to Mäster Gröns pot plants? Are there differences from a customer point of view in value added between a garden center and a retail store? How much weight does the costumer put on the branding when buying a plant? Does the customer know what the values of Mäster Grön and Swedish Seal of quality mean? Two questions of lesser worth were asked to the consumers about what they thought about the protective plastic around the plant, and if they were interested in getting more information about the origin as well as the method of production of the plant. The study was divided into two parts, one in which customers were observed and one where the customers answered a survey.

This thesis intended to examine how small enterprises within the retail industry work with brand building of their corporate name. More specifically it intended to examine how they do to choose corporate name and corporate Logotype, and how they work to create a desired corporate image. A case-study was performed with three case-companies from different industries. The method was deductive as the empirics were brought in with starting-point in the theoretical frame of reference. The study showed that there are differences in the way small enterprises within the retail industry work with the brand-building of their corporate name.

Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

Den här rapporten redovisar produktionsprocessen för en re-design av en webbsida. Kommunikations-byrån Åkesson & Currys webbsida har funnits i över fem år. I dagsläget tycker inte företaget att webbsidan representerar vilka de är, därför var ett led i produktionsprocessen att undersöka hur de ser på sin identitet. Målet var att med en ny vision av Åkesson & Currys identitet producera ett designförslag över en webbsida som presenterar dem på ett representativt sätt. Re-designen ska möjliggöra att användaren blir intresserad av byrån och gärna initierar till en ny kontakt med Åkesson & Curry efter ett besök på webbsidan.

In my exam-project, ?For Götha Kendo Club ? an athletic clubs new graphical profile? at HDK ( School of Design and Crafts ) i chose to redesign the visual identity of Götha Kendo Club, a kendo-club in Gothenburg. Kendo is a japanese fencing sport, where swords of bamboo are used, together with protective armor.My work consists of a new Logotype for Götha Kendo Club; three different posters for recruiting beginners; a website layout, presented with a pdf-file; and a beginners folder, with an introduction to kendo.The aim was, not only to give Götha Kendo Club a new fresh look, but also to attract a target group to the sport, namely people who are interested in competition, exercise and athletics.To achieve this I created a though look where tension and focus was the lead; using only three colours, red, white and black, and with progressive typography set in with the modernistic HouseGothic typeface I created this fresh and exciting look. The photography by Ida Nordung where shoot with white backdrop, creating a hard contrast to the dark clothed kendo models.Finally I collected rules and guidelines for the graphical and visual elements of Götha Kendo Club new style in a graphical guide..

The degree project has been implemented abroad in Brisbane, Australia. A literature study has beenperformed parallel to the practical work within the subject »Corporate identity through graphicaldesign«. In this study deeper research has been made concerning the establishment and manifestationof a corporate identity and its program. The knowledge given from this study has been put into practicethrough two larger projects.The first project was carried out at De Pasquale, advertising agency in Brisbane, where a corporateidentity program was designed for a new company. The company is a fitness centre, called KnockoutFitness, which specializes in different types of boxing training sessions such as Boxing, Thai Bow andBoxercise but also Aqua aerobics.

Abstract I have made a Website called ?Art school? for Liljevalchs art Gallery, Culture administration in Stockholm and Culture school in Stockholm. It is with scholarship from these that this Website has been possible. The work whit the ?Art school? started in the autumn of 2005 and ended in May 2006 on distance from Stockholm towards Blekinge technology school in Karlshamn.

In this study we are seeking to discover the norms in the design of Logotypes and how they havechanged over time. To achieve this we have chosen to analyze the Logotypes of twenty companies withthe largest expenditure on advertising in Sweden. We mapped chosen design attributes within the logoto discover the similarities and then we selected the five oldest brands to analyze how their logos havechanged over time. The design changes in the Logotypes over time is can be related to the changingattitudes of the general public and the designers ambitions to draw on convention to create iconic designthat will spark brand-recognition. However many changes can?t be directly explained through changesin convention.

Abstract I have made a Website called ?Art school? for Liljevalchs art Gallery, Culture administration in Stockholm and Culture school in Stockholm. It is with scholarship from these that this Website has been possible. The work whit the ?Art school? started in the autumn of 2005 and ended in May 2006 on distance from Stockholm towards Blekinge technology school in Karlshamn. The Webb place is for the general public, but most for people who have interest in art and for those how want to learn more painting in different mediums. This Websites I name: oil, watercolour, acrylic, coal, gouache, and graphite. On each one of these mediums you?ll get to know about their history, what technique they have, what sort of material you need, practise and tip.