Modern societies are generally becoming increasingly capitalist in nature and economies of these societies are thus likely to become more focused on consumer consumption. Advertising plays a vital role in contemporary society where we, as consumers and citizens, are surrounded by it everywhere we look and everywhere we go. This puts pressure on advertisers to become more creative and to explore new ways of marketing their products and services in an already saturated environment. We believe that the added pressure and the already established role of marketing in society make advertisements an interesting and telling object for analysis. This is particularly the case with regards to the concept of selling and marketing products that have qualities that are known to be less than beneficial for our health.This paper analyzes four commercial advertisements marketing beer; a product that we argue has qualities that can be seen as potentially bad for the health of individuals and for societies.

Bröstcancer är den vanligaste cancerformen hos kvinnan, varje år drabbas ca 7000 kvinnor av bröstcancer. Den vanligaste behandlingsmetoden vid bröstcancer idag är kirurgi. Kvinnans kroppsuppfattning förändras efter behandlingen eftersom det finns både ett ärr kvar i själen och på kroppen som alltid påminner om diagnosen bröstcancer.De kvinnor som genomgår en mastektomi har en möjlighet till en plastikkirurgisk bröstrekonstruktion. Tidigare forskning visar att en bröstrekonstruktion kan hjälpa dessa kvinnor att få ett ökad självförtroende och välbefinnande. Sjuksköterskor har ett ansvar att uppmärksamma patientens behov efter en bröstrekonstruktion och har en viktig roll genom att stödja, informera och öka deras livskvalitet vid återhämtningsprocessen efter operation.

Kustbevakningen och polisen är tvåmyndigheter som samverkar med varandra. Denna samverkan är viktig för att kunna övervaka och beivra brott efter kusten. Kustbevakaren har i dag ett flertal befogenheter men saknar bland annat befogenheter när det gäller ordningsstörning och brottsbalksbrott, det är här samverkan är speciellt viktig. I det här fördjupningsarbetet tittar jag närmare på hur samverkan mellan polis och kustbevakning fungerar samt kommer med förslag på hur samverkan kan förbättras. Fördjupningsarbetet bygger främst på interjuver från polis och kustbevakning.

Drinking water is produced from raw water and is either from groundwater or surface water. This thesis aims to find out if the cleaning process of raw water is sufficiently effective. This is important because consumers are otherwise at risk of waterborne infection caused by pathogens. There are three groups of pathogens; bacteria, virus and parasite. These have different characteristics which mean that they require different water treatment to be separated.

The purpose of this study was to examine how Swedish newspapers framed the campaign Earth Hour. Did media encourage their audience to join in and how did they create a sense of togetherness regarding the campaign?The theories connected to the study are media logic, media events, identity and the media, collective togetherness, symbolic interactionism and discourse. The method used was a qualitative discourse analysis. We analysed three Swedish newspapers: Aftonbladet, Barometern and Svenska Dagbladet.

The purpose of this study is to gain knowledge and a broader understanding for how pre-school teachers describe the importance of planned play environments including in what manner children are given influence. By qualitative interviews with five pre-school teachers from four different units I was able to gather data that shows how the planning process concerning a specific play environment had worked and why it looked as it did. The results show among other things that the pre-school teachers viewed the play environment as a vital part of the daily operation and pointed out that it was of vital importance that it came from the children?s interests. Depending on how the play environment had been organized and what its purpose was it offered different amounts of affordances..

Aiming to contribute to the discourse on the sustainability of consociational democracy in plural societies, this case study provides an examination of Lebanon?s power sharing model. The study begins with an evaluation of the Taif Agreement. After acknowledging its effect on Lebanon?s consociational system the function and operation of Lijphart?s four consociational elements are analyzed.

Eftersök av försvunnen person ? ur hundförarens synvinkel. I arbetet har jag velat lyfta fram hur hundekipage fungerar som resurs vid eftersök av försvunnen person. Jag har försökt beskriva hur hunden används, dels hur hunden själv arbetar men även hur det är att vara hundförare och vad man som hundförare måste tänka på. På ett förhoppningsvis lättfattligt sätt har jag beskrivit MSO-modellen som är den arbetsmodell man utgår från vid eftersök av försvunnen person.

Purpose: The purpose of this thesis is to identify and analyze innovative products and services within the telecom industry, letting these findings constitute possible ways for CSPs to innovate the experience of their customers. Methodology: The research in this thesis was conducted from a qualitative approach and data were collected using primary- (expert interviews) and secondary sources (journals, articles, web sites etcetera). In addition, a research design entailing four sequential steps was created to stipulate and illustrate the logic underpinning the methodological process. Theoretical perspectives: The theories are divided in three groups. Background theories ? these intend to capture the problematic nature of the transforming telecom industry, examples of such theories are; value chain theories and ecosystem theory.

The purpose of this essay was to study social workers´ and polices contributions with criminal youth gangs and get an insight in how co-operation in the contributions between these governments comes to rank and works.To find out, we carried out a study with a qualitative design based on document studies and interviews with social workers´ and polices who were meeting youths in their work.Our findings were that it's hard to define a criminal youth gang. The social workers´ and polices have both individual and common contributions with criminal youth gangs. One of their most important lining is to prevent new recruitment of young people to criminality. The social workers´ and polices both have an intention to cooperate but they can?t agree about the method of work they shall use, ?the kid-glove or the whip?..

During spring 2012, six students at the Royal Institute of Technology in Stockholm carried out agroup project in the field of mechatronics as part of the thesis for the bachelor degree. The resultwas a robot with active balancing and the purpose of this report is to describe the development,manufacturing and problems that arose during the project. The finished robot has two wheelsmounted in line with each other, like a bicycle. Measurement data from an accelerometer and agyroscope are used together in a complementary filter for determining the angle from the verticalplane. For balancing, a PID controller was used to control the rotation of a reaction wheel, whenaccelerating causes a straightening torque.

Virtual Communities is an increasingly common phenomenon on the Internet. Most of the Virtual Communities are operated and maintained on a non-profit basis with a direction towards entertainment. However, as more state administrated and commercial services become web-based, we believe that the number of Virtual Communities with a community-based or commercial direction will increase in a near future. In this thesis, we describe our participation in, and studies of, a number of Virtual Communities with focus on the IRC-channel ?3dfxsweden?.

Marketing research has acknowledged the concept of authenticity. It is argued that consumers in modern society increasingly search for something real, in contrast to what they perceive as mediated and distorted. Producers of regional food brands has acknowledged this trend, and started to market their products as being authentic. Given the potential practical and theoretical contributions in studying the concept of authenticity in this context, this study aims to explore how consumers perceive these claims of authenticity. Therefore, the purpose of this thesis is to extend knowledge on how consumers come to perceive a regional food brand as authentic.

International negotiation is the link between international planning and implementation. The ability to negotiate successfully may very well depend on the efforts being put into preparatory activities, leading to the purpose of this research, to gain a better understanding of pre-negotiation in an international context, by exploring, describing and partly explaining the process. Personal interviews were conducted with two Swedish international companies to obtain thorough information within the area. The collected data from these two cases are discussed, compared and then finally used to draw general conclusions. The study indicates the different issues that either occur or should be considered prior to the first formal meeting in an international negotiation.

This report deals with activities that from a CSR perspective are considered to create a shared value for a medium-sized construction company in Sweden. The CSR definition used in the report is the European Commission?s since it reflects the valuecreating aspects of CSR, in contrast to the traditional philanthropic aspect of CSR.Companies in the building construction industry have difficulties identifying activities that create value in society and in the company. The aim with the project is to, from a CSR perspective, identify and evaluate value creating activities in a building construction company. The activities will be evaluated with respect to competitiveness and how they can be implemented into an organization.