AbstractTitle: Similar but different ? Sweden Democrats and Swedish Social Democratic Party in Swedish newspapers online during 2010 (Lika men olika ? Sverigedemokraterna och Socialdemokraterna i svensk rikspress på nätet 2010).Number of pages: 35 (40 including enclosures)Author: Magnus MjöhagenTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media, Uppsala UniversityPurpose/aim: To discover any possible difference between the media report concerning The Sweden Democrats and the Swedish Social Democratic Party in Swedish news press.Material/method: A quantitative content analysis has been made with 64 articles from the homepages of the four biggest news papers in Sweden: Aftonbladet.se, Expressen.se, DN.se (Dagens Nyheter) and SvD.se (Svenska Dagbladet). The analysis focused on four themes: 1) framing in the articles, 2) impersonation in the articles, 3) the democratic task of journalism and 4) the expectations of journalism in an election campaign.Main results: The main results showed that the difference between the two parties either was nonexistent or very small. The articles were sometimes framed in specific ways, but a big amount of the articles were not framed. Impersonation occurred in about half of the cases, concerning both parties.

During several years we have been able to follow the victories and disappointments of Ludmila Engqvist through the scrutinising eye of the media. This essay will deal with how media?s picture perception of Ludmila Engqvist has changed by analysing articles from the Swedish newspapers Aftonbladet and Expressen from 1996 to 2001. Why and how the media?s picture has changed will be analysed through the perspectives of Ludmila Engqvist being an elite athlete, immigrant and woman.

Our goal with this paper is to see how male and female sport is described through a gender perspective in the newspapers O?rnsko?ldsviks Allehanda and Aftonbladet (Sportbladet).Is there any difference between male and female sport reporting? Are the different sexes described in a certain way? How are they described? Do men and women get as much space in the sport-pages of the newspapers? And are there any differences or similarities over a ten year period?To look on some of these factors we have been doing a quantitative- and qualitative analysis of data. The quantitative analysis to show patterns that could be easy to count. For example we looked if the article was about men our women, what sport, whom had written the article and how much space the article were given. This to easy estimate if there was any differences in the sports reporting.

In todays society sports has become a major part in people?s life, with the emerging of professionalization it?s become a thriving business that generates big money. An outcome of this evolution of sports as meant that most athletes must put more time and energy in to their athletics to have a chance to reach their dreams of being a professional athlete. And if an athletes dream get cut short somehow, the process of moving out of sport has been shown to somtimes be a difficult process for athletes that don?t have anything to fall back on.

Per Wahlöö is one of Swedens most internationally renowned authors with the crime novels about Martin Beck as the crown jewel. His career as a journalist is not that famous. The cardinal question in this paper therefore is whether the social criticism that made his authorship so famous emanates from the journalism he produced before or simultaniously with his work as a novelist. To do so I have used a text analytical method on all of Per Wahlöös journalistic writings between the years 1947 and 1965. The sources have consisted of both daily newspapers, most notably Kvällsposten, and weekly magazines like Veckorevyn and Folket i Bild.

Background: There has been a movement of power towards customers in most markets which puts higher demands upon the customer orientation of organizations to survive competition. In general the opinion is that satisfied customers also are profitable for the organization. Even though a consciousness exists about this connections importance for the organization there exists no prominent economical theory showing how a organization should work with customer adaptation and how management should be shaped for success in this area. In the field of competitive sports clubs a similar trend is discernible since the field is increasingly commercialized.Purpose: The purpose of this study is to adapt The Balanced Scorecard as a model to the demands on management that customer orientation causes and to use the knowledge created during the study to show how customer orientation in a competitive sports club could look.Realization: The study first takes the form of a literature study which emerges into a theoretic development. Above that a case study of Linköpings Hockey Club has been accomplished so that knowledge created from the literature study could be used on competitive sports clubs.

Given the turbulent situation in the Swedish media industry few researchers have turned towards the view of the situation from the perspective of the journalist who is in many ways under pressure. This study therefore aims to take this perspective by combining recent research in the media field with proven theories in the field of motivation. Through deep interviews with eight journalists active in the general news reporting area, the most important factors in terms of their motivation have been suggested and analyzed. There is a distinction between different types of motivation including intrinsic and extrinsic aspects. The intrinsic factors include investigational journalism and the social part of doing research.

This dissertation deals with two sports clubs and their operational development between the years 1946-1998. The research was made by a qualitative analysis of the annual reports and protocols that the clubs produced between 1946-1998. The two clubs are IFK Växjö and Växjö BK which are located in Växjö in Sweden. Our main purpose with this study was to analyze the operational development and in which way elitist drive affects the voluntary society content and culture. Results indicated that if a sports club starts with elitist sport it could have a bad impact on the voluntary sector.

AbstractTitle: Similar but different ? Sweden Democrats and Swedish Social Democratic Party in Swedish newspapers online during 2010 (Lika men olika ? Sverigedemokraterna och Socialdemokraterna i svensk rikspress på nätet 2010).Number of pages: 35 (40 including enclosures)Author: Magnus MjöhagenTutor: Amelie HössjerCourse: Media and Communication studies CPeriod: Autumn 2010University: Division of Media and Communication, Department of Information and Media, Uppsala UniversityPurpose/aim: To discover any possible difference between the media report concerning The Sweden Democrats and the Swedish Social Democratic Party in Swedish news press.Material/method: A quantitative content analysis has been made with 64 articles from the homepages of the four biggest news papers in Sweden: Aftonbladet.se, Expressen.se, DN.se (Dagens Nyheter) and SvD.se (Svenska Dagbladet). The analysis focused on four themes: 1) framing in the articles, 2) impersonation in the articles, 3) the democratic task of journalism and 4) the expectations of journalism in an election campaign.Main results: The main results showed that the difference between the two parties either was nonexistent or very small. The articles were sometimes framed in specific ways, but a big amount of the articles were not framed. Impersonation occurred in about half of the cases, concerning both parties.

The purpose of the present thesis is to investigate the interaction between the branches in the different villages and its users and the importance of the branches for democracy. To illustrate these points, I have focused on Högsby municipality, a local council in Kalmar county. Högsby municipality is of particular interest in this connection, since all seven of the branches have been closed recently; only the main library remains. Moreover, three of the closed branches were, in 2005, taken over by citizen organizations local to the part of Högsby municipality where the libraries were located. The specific issues that were addressed were:- What needs were satisfied by the local libraries in Högsby council and is it possible to satisfy these needs in other ways and then, how?- Does the absence of a local library affect democracy?Interviews were performed.

The aim of this study has been to explore local cultural policy documents in some municipalities in the geographical region of Västra Götaland. Do the municipalities have these kinds of documents for their local cultural activities, and how are they designed? These are questions which the study has focused on. The study has been concentrated on the library activity in the local cultural policy documents. The research has been a comparative one.

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

The upper secondary school 2011 (Gy 2011) was a reform which created large changes in the Swedish educational system. One of the major changes was the requirement of certification for sport schools. Schools in Sweden have historically used sports in their marketing, this opportunity was impaired by the reform. This thesis aims to investigate how brands are applied on webpages of sport schools that are certified in football and/or cross-country skiing. Content analysis was used as method of data collection.

The aim of this study was to examine which norms are applicable and how they are reproduced in two sports organisations. More specifically the aim was to find out how the leaders worked with gender roles and what message the organisations give out to young people. And at the same time, find out if there are similarities and differences between two different organisations, regarding norms and gender roles.  The study was based on observations and interviews. The observations were made during and after training in an ice hockey team and two gymnastic teams for girls nine to thirteen years old. The interviews were conducted with seven leaders and one senior ice-hockey player.

Syfte: Att klargöra vad det finns för likheter hos de nyheter som publiceras av privatpersoner på sociala medier för att sedan plockas upp och bli till nyheter i de traditionella medierna.Metod: Kvalitativ forskning.Material: Fem nyheter som skapats av privatpersoner och publicerats på sociala medier och sedan plockats upp av traditionella nyhetskanaler.Huvudresultat: De fem fall som studerats i denna uppsats indikerar att man som medborgare, med rätt sorts materiellt, kulturellt och socialt kapital, i vissa specifika fall, har möjlighet att påverka den traditionella nyhetsagendan genom att publicera text eller video på sociala medier..