Syftet med denna uppsats är att analysera Procordia Food AB:s övergripande strategiprocess för att se hur rationella de är i sitt tänkande när det formulerar strategier för varumärket Felix. Vi ämnar även beskriva och analysera hur varumärket Felix, som omfattar ett stort produktsortiment, byggs upp för att identifiera styrkor och svagheter och eventuella problem. Vi har för avsikt, att om möjligt, efter att ha identifierat problemen, komma med förslag till lösning. Uppsatsen är en kvalitativ fallstudie. Vi har använt oss av olika källor, såsom intervjuer, artiklar, vetenskaplig litteratur etc.

Raw food, eller råkost diet kan ses som en växande trend i västvärlden och även i Sverige. Det har kommit ut raw food böcker på svenska, på internet finns det svenska diskussionsforum, bloggar och butiker som alla har dedikerat sig till rawfoodister, första raw food restauranger har öppnats i landet. Raw food är en form av vegankost; den består av frukt, grönsaker, nötter, frön och kallpressade oljor. Maten värms inte upp mer än 40 C, torkning och frysning accepteras, många äter mjölksyrade grönsaker, groddade spannmål och baljväxter. Kaffe, alkohol, raffinerat socker, vit mjöl och salt undviks.

Environment and sustainable development are very current topics in today's society, bothnational and international. The government's bill 2004/05:150 ?Swedish environment objectives - a common commission? contains several environmental quality objectives, that in turn is divided up in smaller secondary objectives. One of the secondary objectives says: ?Latest year 2010 shall at least 35% of the food waste from households, restaurants, largescale kitchens and shops be recycled through biological treatment.

Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store atmospherics and some variables concomitant to health attitudes provide the theoretical base. Empirical data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo.

The purpose of the present thesis is to investigate the interaction between the branches in the different villages and its users and the importance of the branches for democracy. To illustrate these points, I have focused on Högsby municipality, a local council in Kalmar county. Högsby municipality is of particular interest in this connection, since all seven of the branches have been closed recently; only the main library remains. Moreover, three of the closed branches were, in 2005, taken over by citizen organizations local to the part of Högsby municipality where the libraries were located. The specific issues that were addressed were:- What needs were satisfied by the local libraries in Högsby council and is it possible to satisfy these needs in other ways and then, how?- Does the absence of a local library affect democracy?Interviews were performed.

The aim of this study has been to explore local cultural policy documents in some municipalities in the geographical region of Västra Götaland. Do the municipalities have these kinds of documents for their local cultural activities, and how are they designed? These are questions which the study has focused on. The study has been concentrated on the library activity in the local cultural policy documents. The research has been a comparative one.

Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

The purpose of this study was to investigate the relationship between Health Locus of Control, Exercise habits, Food habits and Self-esteem (Personal self and Physical self) between two groups of student teachers at a university in the south of Sweden. Is health such as exercise, eating and self-esteem something that is controlled by internal or external factors? Student teachers that participated in Physical and Health programme and student teachers that participeted in other programme were investigeted. The participants (N = 160) answered the questionnaire. The Health Locus of Control scale and Tennessee Self-Concept Scale were used.

We are currently more aware than ever about the impact of food on our health, but in the same time this trend put more pressure on the food retailers to do as much as possible to help their customers manage their weight and be healthy in general. This study aims to examine the corporate social responsibility for consumer health in food retailing, in which ways the companies promote healthy eating; in what extent they do it and also the motives for companies for corporate responsibility. The empirical study is limited to the market leading companies in Sweden, Coop and ICA, because the performance of the leading companies puts them in the strongest position to profit from shifting consumer trends, grow revenues and penetrate new markets and also enable them to make a strong case for the effectiveness of voluntary action, obviating the need for government intervention. A qualitative method was used in this study to get an accurate understanding how the food retailers take social responsibility for consumers health. The study is based on interviews with experts in the food retailers Coop and ICA, and the companies reporting in this area, annual reports, corporate responsibility reports and websites.

In our world, more than two billion people are living under insecure food conditions and more than eight hundred million people are estimated to be starving. The majority of these people live in developing counties which are poor and often subject of civil war. The past fifty years the main subject of security analysis has been the sovereign and rational state and the threats have been viewed in terms of military and weapons of mass destruction. This has come to change over the last decades and security as a concept has broadened, which better represents the reality of today. Within this broader conceptualization of security the main referent of security is the individual, rather than the state, and threats are not only analyzed from a military point of view, but also seen as threats against human rights and freedoms.

Sustainability reports are drawn up for the company's stakeholders and declare the company?s corporate social responsibility. Consumers are one of the companies' most important stakeholders for food companies. This study is aimed to describe how consumers perceive sustainability reporting in the food industry and if the application level of the GRI framework has an impact on how consumers perceive sustainability reports. Consumer perception is described in the GRI principles and the basis is the ICA and Coop's sustainability reports, which are two of Sweden's largest food company.

Sedan 2013 rullar Food Trucks i Stockholms gatumatsflora. Food Trucks är specialinredda motorfordon som används för att servera mat. En av pionjärerna bland Food Trucksen i Stockholm är El Taco Truck. El Taco Truck startades med ambitionen att servera genuin Mexikansk mat, lagad med kärlek. Den rosalackerade Food Trucken vid namn Miss Piggy var El Taco Trucks första truck och har rullat på Stockholms gator i fyra år.

The aim of our master thesis is first and foremost to win the competition One Prize - mowing to Growing: Reinventing the American Lawn, announced in USA by the organization Terreform 1, the first of December 2009. Apart from winning the competition we have also tried to reach a deeper understanding of food production today and its future possibilities. Our ambition to present a winning design proposal has to a large extent decided the structure of the entire thesis. Our completed and submitted design proposal - growforgold.org - is a way of addressing urban food production in a creative way, keeping the sovereignty of the individual in mind. Instead of presenting a place-specific design solution our proposal aims to create incentives and possibilities for urban farming to take place anywhere and anytime. Our submission to the competition represents both a tool and a platform which, put in practice, could make landscape architecture happen through the hands of the individual.

This thesis discusses the global regime complex concerning the management of plant genetic resources for food and agriculture, and how different regimes concerning these resources cooperate or stand in opposition to each other. Because of changes in US patent law and the establishment of TRIPS, patent claims over plant genetic resources has increased dramatically globally. This, amongst other things, in turn has lead to the development of CBD which in turn lead to the creation of access and benefit laws in many countries. To create a free flow of genetic resources for food and agriculture the ITPGRFA, with its multilateral system, were negotiated. The aim of this thesis is to investigate which consequences the regime complex concerning plant genetic resources for food and agriculture can have on the rights of small farmers, agricultural research and food security in the global South.

The purpose of this paper is to investigate in which aspects the public library is affected by its local community. This is re-searched by means of an exemplified case study of a Swedish public library in which we analyze governing documents and the library website with respect to environmental scanning and mar-keting of library services.The research questions are: How are the local community?s demands on the public li-brary being described in the governing document? How is the public library?s response to the demands of the local community being described in the operational plan? How are the demands of the local community, as shown in the governing document and the operational plan, re-flected in the marketing of library services on the library website?Our conclusions are that:The demands of the local community are described in a general fashion in the governing document, but there is a lack of concrete political guidelines.The public library's response to the demands of the local commu-nity is described to some length in the operational plan, but not with respect to economical factors.The demands of the local community are reflected to some length in the marketing of library services on the library website. Many of the overall themes that we identify in the governing document and the operational plan can be found in the marketing directed towards important target groups..