A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

A growing need to strengthen ones position on the market, even as a city in competition with other cities, has resulted in an increasing number of municipalities developing brand platforms. When the city of Umeå developed their platform, they identified decision makers and investors as one of four important target groups.The aim of this study is to explore the portrayed image of the city of Umeå in two Swedish trade journals which addresses the specific target group decition makers and investors in both public and private sector. The aim is also to compare the image of Umeå in the two papers, to the ambition of the municipality, expressed in the brand platform.In order to make the observations as firmly established as possible, the method of the study is a combination of a quantitative content analysis and a qualitative text analysis. The study draws on the theories of Eli Avraham and Philip Kotler, concerning how to improve city images and how to market a specific city among others. The study shows that the city of Umeå in large extent is portrayed in accordance to the ambition which the municipality expressed in the brand platform.Umeå is displayed as an expanding city.

Uppsatsen syftar till att undersöka svenska ungdomars motiv till att emigrera till andra länder i världen, där resesyftet inte är arbete, studie eller relation - relaterat. För att skapa en grund till undersökningen så har sekundär data i form av en rapport från SOM-institutet vid Göteborg Universitet analyserats, där statistik och fakta på svensk emigration under de senaste decennierna presenteras. Med detta som bakgrund har vi sedan gjort en kvalitativ undersökning genom semistrukturerade intervjuer med fem olika respondenter som alla har spenderat en tid utomlands utan att ha rest med arbete, studier eller en relation som motiv. Det vi menade att ta reda på genom att intervjua respondenterna var kortfattat deras motiv till emigration, med frågor som om hur idén uppstod, vilka andra drivkrafter fanns samt vilka mål och förväntningar respondenterna hade och om dessa uppfylldes. Det vi har fått fram har sedan ställts mot teorier på bland annat resemotiv, emigration, mobilitet samt den resandens identitet.Resultatet vi fick fram från den sekundära datan visade att Sverige likt resten av världen är på väg in i en emigrations-era och att vi likt många andra nordiska länder har en stigande siffra vad det gäller emigration, och att denna siffra till stor del består av unga personer.

This study aims to examine the way of teaching swim lessons. In addition, the study also examines the actual swimming proficiency of pupils in the 9th grade in different areas in Sweden.These are the question specifics which this study wishes to examine.How do teachers define the ability to swim?How do swim lessons differ, regarding to which area they are conducted in? How many of the 9th grade pupils in each examined community passes the bar for swimming proficiency?What does PE teachers do if one or several of the 9th grade pupils fails to show an adequate swimming proficiency?How do results in swimming proficiency differ regarding to different schools in different parts of the country?MethodThis study consists of two major surveys, one based on material gathered from qualitative interviews and the other on material gathered from observations. Four PE teachers and one swimming instructor were interviewed, as well as six different 9th grade classes, with a total of 145 pupils. In the observation the pupils participated in a swim test, where they should swim 200 meters from which 50 meters must be on their back and were categorized in three categories.

Ekologiska livsmedel a?r idag ett allt mer debatterat a?mne da?r majoriteten av den svenska befolkningen a?r positivt insta?llda till ekologiska livsmedel. Trots konsumenternas positiva insta?llning och den o?kade marknadskommunikationen som de stora livsmedelsbutikerna bedriver idag a?r fo?rsa?ljningen av ekologiska livsmedel i Sverige fortfarande la?g, endast 5,6 % av den totala livsmedelsfo?rsa?ljningen. Fo?r att o?ka den ekologiska fo?rsa?ljningen a?r det av stor vikt att bemo?ta konsumenten med en anpassad marknadskommunikation.

Problem: Fo?r att skapa ett starkt employer brand ska arbetsgivaren inneha positiva associationer hos potentiella medarbetare, vilket bidrar till att mindre resurser kra?vs fo?r att finna den efterfra?gade kompetensen. Da? en rekommendation handlar om att yttra sig fo?rma?nligt blir betydelsen av medarbetares rekommendationer viktig fo?r fo?retagets employer brand. Resultaten av att anva?nda sig av medarbetares rekommendationer i rekryteringsprocessen a?r ka?nt inom forskningen.

Introduction: Approximately one in eight women suffer from postpartum depression, which can affect them for a period of weeks or even years. Postpartum depression does not only affect the mother, it also has a negative influence on the rest of the family. Postpartum depression can also lead to negative consequences for the development of the infant. It is an illness that is still considered a taboo, a fact that makes it hard to identify among women who are affected. Aim: The aim of the study was to examine cases where there is a connection between social economic status (SES) and the presence of postpartum depression.

What is the relation between literature and philosophy and what can we learn from it? Is there something about the novel and its language, fiction and narrative that separates it from philosophical litterature? In what way is knowledge about this useful to us, and is it possible to use fiction for the understanding of philosophy?This study makes an attempt to shed some light on the by no means obviuos distinction between philosophy and literature. The aim is to understand what, if in fact there is something that separates philosophy from literature, there is about the distinction that makes it possible for us to separate the ideas in literature from philosophical ideas, and in what way we can use the novel, or fiction in its widest meaning, to understand philosophy. When teaching philosophy you´re often required to make the abstract tangible. But if there´s a misconception about the distinction in what makes philosophical literature philosophical, then maybe there is something to learn from literature, or, at least, something about the fiction and its aesthetics, that makes it easier for us to relate to and understand, for example, the theories that are debated in moral philosophy.There are some philosophers who have used the form of fiction to make their thoughts on philosophical questions understandable.

Studiens syfte a?r att underso?ka internetanva?ndares medvetenhet och a?sikter om filterbubblor pa? so?kmotorn Google. Underso?kningens fra?gesta?llning a?r: Vad har internetanva?ndare fo?r tankar och fo?rha?llningssa?tt till filterbubblor som skapas pa? Google? Studien a?r avgra?nsad till studenter vid Uppsala Universitet. Det a?r en population som kan fo?rmodas vara storkonsumenter av information via so?kmotorer.

This Master thesis is about a postal- and telegraphic building in Eskilstuna, Sweden. The construction methods for the specific building and buildings in general from the same time are described. The purpose of the report is to describe the loads acting on the building and how it has been built and why it has been rebuilt during the years. After this, possibilities of reconstruction and adaptation for today?s demands can be evaluated.

The aim of this study has been to make clear the conception of ?The Garden City?, and also to investigate why and how the garden city has come to be a more frequent and attractive form of settlement in our Swedish community. The essay is supported by a literature study about the garden city from its beginning (1890?s) to present time. To make a distinct explanation of the garden cities progress over time, I have studied the idea behind two garden cities of today, Tullinge and Vistabergs garden city.

The purpose of this project is to get a fully functional, automatic steering system and a variable breaking system with an emergency breaking function to an off road vehicle. This off road vehicle is supposed to work as an aid in military situations. A team of two, Sebastian Attervall and Nichlas Gustafsson, got an order from Jonas Nyårds and the PreeRunners Project to construct a steering system that could manoeuvre an off road vehicle without any human involvement. To make this possible the vehicle would be guided by onboard sensors, cameras and computers. The team where also assigned to construct an automatic breaking system, there also no human would be involved.

When building large buildings, such as compartment buildings, there is a number of deliveries arriving on the construction site daily. In order to receive these deliveries without disturbing the rest of the work going on JM often books a fixed unloading time. When doing that they can be prepared when the delivery arrives. Making sure there is a suitable unloading area, someone to meet the delivery and when needed proper machines, such as a tractor or a crane, to help unload bigger deliveries. The person receiving the delivery is supposed to make an acceptance control where they check the delivered goods making sure nothing has been damaged in transport and that they have received what they were supposed to receive.

Den traditionella synen på avloppssystemen gällande god hälsa och minimerad påverkan på omgivande miljö, tenderar att mer och mer inriktas mot låg resursförbrukning samt återförsel av näringsämnen. Urin utgör cirka 1% av hushållens avloppsvattenflöde, men innehåller ca 80% av kvävet, 60% av kaliumet och cirka 50% av fosforn som finns i hushållens avloppsvatten. Innehållet av kväve, kalium och fosfor utgör ca 15-20% av Sveriges konstgödselanvändning. Tungmetallinnnehållet i urin är jämförelsevis lågt. Sammantaget gör detta källsorterad urin intressant att studera ur näringsåterförselsynpunkt.

The primary purpose of this study has been to investigate the Swedish timber industry?s perception of compression wood. A secondary aim has been to describe particular areas within the production process where compression wood is likely to cause problems. This study has mainly been carried out as a questionnaire. In order to connect the findings to current research, additional information has also been collected by means of a literature review. The questionnaire has been intended for sawmills and wood-manufacturing companies from various production classes and owner categories, as well as from different parts of the country.