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2319 Uppsatser om Living the brand - Sida 52 av 155
Konsten att ha tumme med leder: Artrostummar och ADL-konsekvenser En litteraturstudie
Background: Research has shown that people with limited hand function , and above all osteoarthritis of the thumbs , a limited task ability in daily activities. At a disabilities can be the person's identity, well-being and ability to participate in society is changing. Purpose: The purpose is, through a literature review describing occupational therapy Conservative interventions for people with osteoarthritis of the CMC 1 joint and its consequences for the performance of activities of daily living . Procedure and Analysis: The method in this study, a systematic review of scientific literature used. Database search and manual search occurred during the period from March 2014 to May 2014 .
Hur kunde det ske? : en studie av myndigheter och medias berättelser om ?fallet Louise?
2007, Swedish television, ?Uppdrag granskning,? aired their story about ?Louise? from Vetlanda. A drug dependent father had gotten custody of his daughter and sexually abused her from the age of 10 to 15. The local social services got several notifications about Louise suffering of negligence, and did investigate the family several times without taking any actions to protect her. At one time, father and daughter were living in his trailer placed in a gravel pit, and the police worried about her and called social services, because it was below cero degrees outside.
Är kommersiella strategier synonymt med affärsmässig eller idrottslig framgång?
Commercial strategies are becoming more common in an increasing number of sports - Swedish golf is no exception. Previous research shows that new opportunities for non-profit organizations, to assign parts of their operations to a limited company, do not have any economic importance. The supplementary question arises why more golf clubs nonetheless choose to corporatize its activities? Is the purpose of commercial strategies generally linked to business- or sport-related success? This paper, containing two studies, aims to create an understanding of the underlying drivers of commercialization, and furthermore to quantitatively demonstrate how commercialization is reflected within Swedish golf in terms of strategy and marketing. Swedish golf clubs were categorized as more or less commercial, and examined based on business-related variables such as communications, brand awareness and price discrimination, as well as sports-related variables as success factors and success indicators.
Varumärkesbyggande processer
Due to the globalization and the changes in the market, companies have now realized the importance of a strong brand. This has led to the phenomena outsourcing. The relation between the branding consultant and his or her client has changed. Earlier the consultants worked as a single unit and were given a task to independently accomplish the assignment. Today there has to be co-operation between the two parties.
Synen på "den andre" i ett segregerat område i Kalmar : en studie gjord ur två utlandsfödda mäns perspektiv
Edward Said's book Orientalism (1978) is the most important reference point in the post-colonial theory and describes how the West is dominant over the Orient. There is a clear distinction between "us" and "the other" and the purpose of this study is that, from a postcolonial perspective, focusing on Said's theoretical concepts "the other" and "discourse", examining how two foreign-born people with ethnic backgrounds living in the same place, are looking at themselves, at other foreign-born and native Swedes. My questions to answer this are; ?what are the concepts of "the other" and "discourse" and is it possible to use these concepts to examine how foreign-born people are looking at themselves, at other foreign-born and native Swedes in a specific location??, ?who is "the other" in a place where there are almost as many native Swedes as foreign-born??, and ?how do these two foreign-born people with ethnic backgrounds perceive Norrliden as a place and what effect has that place had on their identity?? I have used a post-colonial philosophical ground and a qualitative approach, focusing on two different interviews with two men, living in Norrliden. In Norrliden almost 50% of the inhabitants are foreign-born were both of the interview-persons are feeling safe and secure.
Om Eyvind Johnsons Stad i ljus
This is a study of Eyvind Johnson?s novel Stad i ljus from 1928, first published in French as Lettre recommandée, 1927. The purpose has been to prove that motives, themes and narrative techniques characteristic to Johnson?s later writings is present as early as in this novel from the twenties. In the novel as well as in the contemporary short stories Johnson starts to explore the symbiosis between living, traveling and writing and begins to use metafictionality as a method to approach autobiographical material.
Globala varumärken - en studie av Red Bulls varumärke och marknadsföringsstrategier
Uppsatsens syfte har varit att analysera hur och varför Red Bulls lyckats med sitt globala varumärke. Vi har utgått från ett brand management perspektiv ? varumärket ses med andra ord ur varumärkesinnehavarens perspektiv. Vi har dessutom använt oss av global marketing management teori för att belysa Red Bulls marknadsföring mer i sin helhet. Det empiriska materialet består av dels intervjuer med svenska Red Bulls informationschef och dels av artiklar som varit publicerade i främst olika amerikanska marketingtidskrifter.
Hur små företag kan uppnå lönsamhet på en konkurrensutsatt marknad
The interest for children´s clothing has increased in society. More and more children are born and parents are older when they have children. Education has become a natural feature in most people´s life, just as both parents often work today. The households have therefore better economy and thus greater consumption opportunities. Parents are, in greater extent, looking for personal and different clothing with focus on quality and, to some extent, exclusivity rather than just a cheap and functional garment.
It takes two to tango - En studie om relationers påverkan på samarbetet mellan leverantörer och detaljister inom sporthandelsbranschen
The trends in trade have been changing in the last few years. To offer a good product with agood price is not enough today, it?s also required that businesses create a good relationshipwith their customers and then do their best in maintaining it. It is now even more brandscompeting in the market, which indicates how a good relationship between the parties can bean important competitive advantage and also a significant variable.The goal and purpose of the study is to investigate and analyze the factors that influence thatthe supplier, in the sporting goods industry, is seen as a good supplier on the basis of theretailer's point of view. Then we want, from different sized companies, analyze and study howthey work with the key properties in creating a good customer relationship and hencecustomer satisfaction.
Lojalitetsprogram ur medlemmarnas perspektiv. : Skapas lojalitet eller tröghet?
As the usage of loyalty programs increases, this study takes a new approach to examine how these programs influence consumers? attitudes toward brands. This paper is influenced by the recent findings that question the capability to create a clear picture of the effects of loyalty programs by conducting quantitative research. This is based of the differentiation between attitudes and actions, leading to the fact that quantitative research have only captured the actions of members of loyalty programs. In contrast to that, this paper uses qualitative interviews to create a more in-depth point of view.The paper immerses the reader in the theoretical viewings of what loyalty is and how it emerges from satisfaction.
Brandrelaterade insekters lokala artrikedom i förhållande till olika miljövariabler : Fokus på betydelsen av konnektivitet på brandfält i boreal skog i Västerbottens län
The last century, forest fires have decreased in frequency due to efficient fire-suppression along with the growth of the industrial forestry. Since 1990, fire has been reintroduced under controlled forms to recreate burnt habitats. Many species that are dependent on, or benefits from, forest fires have increased since fire was reintroduced. The importance of connectivity is often addressed in ecological research. This is particularly important for species dependent on short-lived habitats such as burnt forests.
Varumärkesstrategier i kampen om hyllplats -en studie av dryckesmarknaden
Denna magisteruppsats har för avsikt att öka kunskapen kring de varumärkesstrategier som brukas i varumärkesportföljer. Uppsatsen undersöker om varumärkesstrategier är ett fungerande verktyg i den rationaliserings- samt effektiviseringsprocess som råder inom dagligvaruhandeln. Åtta kvalitativa intervjuer har genomförts med dryckesansvariga på ICA, Coop samt Axfoods butiker i Lund och Helsingborg. Vidare har tre dryckesansvariga på centralnivå intervjuats på respektive företag. Undersökningen visade att varumärkesstrategier har en stor betydelse i den eskalerande konkurrensen om hyllplats.
Analys av prefabricerade installationsbjälklag i koncepthus
Ventilationssystem tar ofta mycket plats och kan beroende på utformning påverkabygghöjden. Studentbostäder kräver låga hyror och därmed låga produktionskostnader.Examensarbetet visar hur ventilationssystemet kan byggas in i ett innovativtinstallationsbjälklag och på så sätt spara bygghöjd. Lägre bygghöjd leder till lägre kostnader..
Energieffektivisering på Vista
Sweden has distinct seasons with cold winter and temperatures down to minus 25 ?C andpleasant summers with temperatures above 20 ?C. During spring and autumn there could becomechallenges with precipitation. The diverse climate in Sweden affects many homeowners. For thepeople living in leisure boats and permanent housing boats the seasonal changes are clearlyimpacting their economy and the indoor climate.
Offentlig sektor och employer brand - Hur attraherar och behåller man arbetskraft inom offentlig sektor?
Syftet med denna studie har varit att i en större kommun i Västra Götalandsregionen undersöka högre tjänstemäns, tankar och upplevelser gällande offentlig sektor som en attraktiv arbetsgivare. Vidare studerades den aktuella organisationens skapande av sitt egna employer brand under sina anställningsprocesser. Detta för att identifiera ytterligare områden att arbeta med gällande att attrahera och behålla kompetenta medarbetare.Enligt Minchington (2006) så har forskning kring employer brand ofta fokuserat på näringslivet. Offentlig sektor kommer enligt Sveriges Kommuner och Landstings (SKL) egen rapport ?Här finns Sveriges viktigaste jobb? (2011a) att ha ett större behov av att anställa kompetenta medarbetare i framtiden, vilket gör att även denna sektor bör arbeta med att utveckla sitt employer brand.