AbstractThe aim of this Master thesis is to explore why some Swedes want to consume?eco-friendly? and whether this fact gives rise to articulated information needs. Two possible explanations for this ?eco conscious? consumption are being tested, either if it is based on a normative belief that it is the right thing to do if you, as a consumer, want to do something about the environmental degradation, or that it is a reaction to a perceived risk, due to the environmental degradation. The method chosen by the author in this thesis is a qualitative text analysis of five Swedish journals.

Martinez, A (2011). Attityder hos lastbilsförare gällande mat i samband med långa -respektive korta transportsträckor. Akademin för hälsa och arbetsliv, Högskolan i Gävle. AbstractBackground: The profession as a lorry driver is in many aspects very risky. Factors such as time directive, poor diet and shift work characterize the profession and puts drivers' health at risk. Current research shows that the vast majority of lorry drivers are overweight, suffer from high stress related to work and have on average a very low consumption of fruits and vegetables.

The objective of this study was to investigate how the local newspaper readers felt about reading the local newspaper in a tablet device, such as the iPad. We wanted to study the attitudes from consumers towards tablets and if the traditional local newspaper can be substituted with a tablet device. We decided to use qualitative interviews as our method. The selection of respondents was based upon age, whether or not they had a subscription and if they owned a tablet device or not. We accomplished fifteen interviews with respondents living within the area where the newspapers of Barometern and Oskarshamnstidningen are spread. The study shows that the majority of the respondents who already had a subscription tended to lack interest in changing their traditional newspaper consumption. Their habits of reading the local news on paper were strong.

This thesis is commissioned by the Swedish electricity trading company GodEl with the purpose of evaluate solar electricity in multi-family buildings in the Stockholm region. The prices of solar panels have dropped recently due to the advances in technology, but the installation rate in Sweden remains low. It is therefore interesting to study the  profitability of solar electricity today, and if it is profitable enough to install based on profitability alone and not simply due to environmental considerations. Therefore this thesis first studies the profitability of solar panels based on a simulation of electricity production and consumption for multi-family buildings this region. The study concludes that solar electricity can be profitable in the Stockholm region under certain conditions; all of which have to be favourable for profitable solar electricity.The thesis also studies the opinion of the company's costumers concerning solar electricity.

There are several ways in which people can relate to eating or not eating animals. This essay is focussing two main strategies: Making distances and drawing borders.Today, there are several reasons for not eating meat, including environmental reasons, individual and public health reasons, ethical reasons and more. Yet, people eat more meat than ever. According to the UN, this is a major problem. In 2006 the report Livestock?s long shadow pointed out that meat consumption was a bigger problem from an environmental point of view, than global transports, including air-traffic.

Construction of an autonomous wind station was a project with the goal of creating a product that could collect wind data from a sensor and then transfer this data to a server wirelessly over the GSM network. The device would be powered by batteries and solar cells and function fully without requiring external power supply. This required that a small computer was constructed and programmed to store and send data at predetermined cycle times and programming of a server that received the sent data. The project also required optimization of power consumption and dimensioning of solar cells and batteries based on this. The construction of this station demanded research both for the selection of hardware and programming software. The computer was based on a microcontroller and a GSM module that sent the data over the 2G network.

Today?s media consumption and viewing behavior has led to an expansion in the marketand resulted in a media convergence. The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden?s leading children channel?Barnkanalen?, how they experience the adoption to this new media landscape.

By comparing the experience off interaction in a life world with a drug habit and a life world without a drug habit you might find how they differ. We asked four former drug abusers in four semi structured interviews to describe their experiences off interaction under these two circumstances. The difference between the two life worlds when it comes to interaction is that in the drug abusing life world our informants describe that communicative action has to stand back for a more goal oriented action. In the drug free life world, communicative action on the other hand is experienced as the most important action. The difference is about wether interaction is goal oriented or oriented at understanding.

Uppsatsens syfte är att ur ett sociologiskt perspektiv belysa vilken påverkan sociala medier har på en grupp aktiva individer och hur de tror att andra påverkas i förhållande till hälsosamma inlägg. Vi ser även på effekterna som uppkommer när individen möts av den hälsosamma livsstilen på sociala medier.Studien baseras på kvalitativ metod och tolv semistrukturerade samtalsintervjuer med fysiskt aktiva individer som använder sig av plattformerna Facebook och Instagram. Analysen  baseras på Konsumtionens modetåg och Symboliskt kapital. Vi har även använt oss avtredjepersonseffekten.Resultatet av uppsatsen visar att intervjupersonerna till stor del är påverkad av hälsosamma bilder genom sociala medier trots att de är medvetna om att en bättre bild av individen framförts. Vi såg att sändare samt innehåll var stora faktorer till hur informanterna mottog information och ansåg sig påverkas.      .

Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.

Since the 1950s, the development of modern rotation forestry in boreal Fennoscandia has resulted in a severe reduction of older forests, and a high degree of fragmentation among the small patches that remains of old forest. In Sweden, when performing conservation value assessments in order to identify and preserve the remaining forest habitats, the government authorities use to a significant extent a set of indicator species that indicate habitats of high biological conservation value. One species considered to indicate high conservation values in pine-heath forests is the red-listed ectomycorrhizal (EM) macrofungi Sarcodon scabrosus (Fr.) P. Karst. In the present study, the validity of using S.

No summary of feeding recommendations for foals exists today, which is why this subject was chosen for a literature study. The aim of this study was to describe nutrient requirements of healthy full term foals and how the feeding should be designed to raise foals if they lose their mother. Mare milk composition changes during lactation to meet the requirements of the suckling foal. Foals are born with enzymes in their small intestine and the concentrations of these follow the consumption patterns of the foal. Microbes colonizes the gut as the foal becomes older and these changes cause foal diarrhea.

Syftet med uppsatsen är att undersöka individens olika dimensioner av jaget/Self-concept och dess betydelse för relationer mellan konsumenter och varumärken. Vi har valt att forma studien efter det existentiell-fenomenologiska paradigmet. Metoden är passande för att undersöka konsumenters erfarenheter av olika slag. Metoden innefattar djupintervjuer där respondenterna styr dialogen under intervjun. De teorier vi har valt att använda oss av är teorier kring relationen mellan individ och varumärke, Self-concept, referensgruppsteori, Conspicuous och Status Consumption samt varumärkesteori.

Sweden?s animal legislation was adopted in 1988 and is one of the most rigorous legislations in the world. Despite this, Sweden import beef from countries where animal legislation is not in accordance to the Swedish legislation. The meat consumption in Sweden has, just like the importation of beef, increased while Sweden?s own beef production has decreased.

During the last few years the alcohol consumption has increased and is now the highest in 100 years, one usually count that 10 % of the grown up population abuse alcohol and/or drugs and most of them are hidden abusers with families and work. This leads to great costs for the companies. But the much greater cost for the companies are the much larger group of risk abusers. According to the Swedish law the employer has a responsibility for the work milieu and also for the rehabilitate for the employed and drug/alcohol abuse applies to this.I have done qualitative interviews on four companies in the south of Sweden with one representa-tive for the management and one representative for the union. I have investigated their attitudes to alcohol and drugs and how they describe the alcohol culture at the company.The companies define alcohol problems when they are established and obvious and when it is dis-covered they put in resources and because of this they don't work preventive so much.