Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

The purpose of this essay is to analytically review and discuss architecturalcompetitions, mainly through the general views of a few selected workinglandscape architects, architects and scientists. I have studied the moral and workethicalaspects of using graphical presentations as a mean to draw attention,rather than trying to meet the set program points.My results are derived from e-mail interviews, literature studies and studies ofthe competition entry Stockholmssfären from the competition Stockholmsportenwhich was held in Sweden early 2011.The literature studies have shown that the available literature on architecturalcompetitions and research on the subject is biased towards architecture ratherthan landscape architecture. Worth mentioning is also that there is not a lot ofavailable literature, mainly due to lacking research on the subject.The informants for the interviews were selected based upon their academicmerits and/or experience of working with or doing scientific research onarchitectural competitions. The landscape architects? opinions regardingarchitectural competitions turned out to be in many ways alike ? they seemed tohave a pretty relaxed view of competing in architecture.

The purpose of this study was to investigate if preferences for high- and low context communication differed significantly between individuals from individualistic and collectivistic cultures, living in a multicultural environment. A quantitative survey was used as method and the survey was answered by 150 students at Jönköping University and Uppsala University. Two self-assessment scales, obtained from previous studies were used to measure the degree of the two cultural dimensions and communication styles. Two multiple regression analyzes were performed to investigate the connection between collectivist cultures preference for high context communication and individualistic cultures preference for low context communication, that has been found in previous studies. Two ANOVAs were also performed to investigate differences in communication style depending on sex and length of stay in Sweden.

In this paper I have conducted an analysis to critically examine survey questionnaire forms used in political research to measure trust and distrust. During the first step of the analysis I aimed to identify how the concepts where used in the forms. The second step involved examining if it was possible to relate the questions and items to five theoretical assumptions based on theories of trust (and distrust). The third step was to examine the quality of the forms, in relation to survey and questionnaire designs.The results of the analysis showed that the institutes that conduct the studies tended to use similar questions to measure trust. Some of the forms that where analyzed had very many questions, which could lead to exhaustion for those participating in studies.

This thesis has been written with the intention of investigating a commercial lending library to be found in Stockholm in the first decades of the nineteenth century. We chose this subject because it is a relatively unexplored area. Furthermore, we were curious to know what books could be found in the library. The lending library was run as a business thus giving a good indication of the contemporary reader's taste in literature. The lending library that we chose had a total of three thousand titles in those of its catalogues that have survived to the present day and was run by a woman called Eva Unander.

From a management point of view, enabling organizational creativity is often referred to as reducing immediate control, increasing autonomy and enhancing the access to slack resources. At the same time, the business environment of today is fiercer than it was only a decade ago, and this renders a quest for more efficient approaches to competitively run a business. This paper aims to examine creative industries and more specifically try to identify a set of elements that are common for successful companies. As this industry has not been subject to any considerable array of studies, this thesis seeks to establish a structure for how to take both organizational models and leadership theories into account when developing an understanding for the process, organization and leadership of the creative business. By studying six separate creative companies, our findings suggest that conventional theories on organizational creativity do not adequately account for all factors that contribute to these companies' creative success.

The main purpose of this Master?s thesis is to analyse the portrayals of working-class life in a selection of works by the Swedish authors Ragnar Järhult and Per Gunnar Evander. The research questions are: * How is the working conditions described?* What political messages can be found in the works?* What image of the class society is shown?The second aim of this Master?s thesis is to analyse the concept of working-class literature and to investigate if the works of Per Gunnar Evander could be seen as working-class literature. Methodologically, the study draws on established theories, concepts and methods from the sociology of literature and the history of ideas.

Innehåll: Frågorna som jag ställer i min uppsats handlar om att få kunskap om vad som kän-netecknar elever med positiv inställning till läsning, men även hur dessa upplever den skönlit-terära läsningen av den utvalda romanen i skolan. Det klassiska problemet i svenskundervis-ningen handlar oftast om att elever inte vill läsa skönlitteratur. I denna uppsats belyser jag den motsatta sidan av detta mynt. De elever som deltagit i studien tillhör de som är positiva till skönlitterär läsning och uppvisar goda resultat i samband med den delen av svenskämnet. Syf-tet med min studie är att undersöka vad som känneteckna elever med positiv inställning till läsning, men även hur dessa upplever den skönlitterära läsningen av de valda romanerna.Claes-Göran Holmberg & Anders Ohlssons (1999) litterära begrepp, Örjan Torells (2002) teori om spänningsfältet mellan konstitutionell kompetens, performanskompetens och literary transferkompetens samt Judith A.

The purpose of this thesis is to examine if and how bibliotherapy can be part of ordinary work in Swedish libraries. Questions: what is bibliotherapy and who can work with it? What are the conditions required? What does it mean to people taking part and to libraries? In this study bibliotherapy is delimited to fiction and activities including discussions, excluded are self-help books and the individuals private reading. The study is based on four qualitative interviews with librarian and bibliotherapists in Kirklees, England, partaking in nine bibliotherapeutic sessions and a literary survey, together forming a case-study. Conclusions: There is not a single answer to the question what bibliotherapy is, but if one puts stress on the biblio- part of the word, seeing reading as a normal activity it can be part of library work, whereas the therapy- part should be dealt with by professionals outside libraries.

Stockholm city has recently raised its ambitions for bicycle traffic, the goal is to achieve a larger andsafer bicycle traffic. But cyclists are more vulnerable on the roads than other vehicle users because of the lack of protection. This means that a large proportion of road safety for cyclists is based on the design of the traffic environment. Since most serious bicycle accidents are those that occur in conflict with motor vehicles, and the majority of these accidents occur at intersections, these areas are of great importance forcyclist?s safety.The  purpose  of  this  paper  is  to  highlight  bicycle  accidents  at  intersections  and  to  suggest improvements  in three accident-prone junctions  in Stockholm.  This is  achieved  by  the study of accident statistics, literature and finally three case studies.The literature study focused on cyclists, traffic safety and traffic safety measures.

The three dystopian novels Brave New World by Aldous Huxley, Kallocain by Karin Boye and Nineteen Eighty-Four by George Orwell have been highly discussed amongst literary critics and scholars. Although these works are well-known, some themes have had very little or no recognition. Biological reproduction is a recurring subject in dystopian literature. Although it is not the main theme in the novels, it is a very important part in dystopian culture and dystopian society. By focusing on reproduction and the structure of gender roles in these three dystopias, I hope to bring to light something that's been in the shadows for a long time i.e.

A high degree of urbanization with growing cities has raised a need of transforming closed landfill sites for giving them new uses. This study aims to investigate how old landfills can be re-used, what has lead to the new uses, and for what and whom the transformed site will be an asset. The method used is a case study of four different landfills in Stockholm county, Sweden. The case study is analyzed in the light of former studies regarding re-use of degraded urban areas, so called brownfields, and in particular studies and reports of landfill re-use. The result indicates that old landfill sites is identified as an area with possible values if transformed properly, in the case study area especially as green structure and recreation areas.

The aim of this thesis is to examine librarians' view on the knowledge and competence required at a small public library and how they look upon their education in retrospect. Library education in the 1970's and 1980's was mainly practical, a vocational training, but since 1995 the education results in an academic degree in Library & Information Science. Due to this, we focus on the ongoing generation shift in Swedish libraries as an aspect of knowledge and education. The empirical study is based on interviews with librarians working in minor public libraries. The informants form two groups, based on their education; ?old? ones and ?new? ones.

Clinicians in veterinary practice have responsibilities for the development of global antibiotic resistance. In some cases, antibiotics are contraindicated or even useless in wound treatments and therefore other options are needed. Antiseptics may be another option but their use are controversial and may be questioned by owners. As professionals, it may be very difficult to be able to motivate this choice of treatment. The aim of this paper is to gain knowledge about four antiseptics; iodine, silver, polyhexamethylene biguanide (PHMB) and honey to make it easier for veterinary nurses and other clinicians in veterinary practices to decide their potential use. The assessment will be made with consideration of the available evidence concerning the properties, usability and the animal?s experience. The results showed a lack of evidence in in-vivo studies in horses, particularly studies within the field of veterinary nursing.

AbstractOur purpose for making this study is to study the implementation, the use of and the effects of Lean within our case objects.  We chose to make this thesis by case studies. The three themes mentioned above is also the main research questions that we aim to find an answer to by this study. We have chosen to do a cross section analysis where we conducted structured interviews to find answers to these questions. The theoretical reference frame consists partly of traditional theoreticians within Lean but also more recent research within the subject as well as theory specifically for Lean within the Health Care sector.The result of this study shows in all our case studies that the Management has been supporting the implementation, but that the implementation process proceeds faster if also the professionals are involved in the process.  To succeed with the implementation there is a great need for good reasons and strives that can benefit the professionals. By the use of Lean our case studies have evaluated its processes, with the main intentions being to reduce waste activities and to create flows with ?pull systems?.