Purpose/Aim: The aim of this paper is to find out how the new media landscape and new communication channels is altering how companies and organizations can reach out with their messages. The aim is also to shine light on the different trends within advertising today and also to discuss the Tivo-effect ie. that consumers are doing whatever possible to avoid advertisements.Material/ Method: I have used a qualitative research method where I have interviewed a number of people working in advertising in Sweden. The paper also includes material from books, article and various websites.Main results: In order for advertising agencies to create successful advertisement and to generate positive associations around a certain brand, it?s crucial that the advertisement is relevant for the target group.

The economic analysis of building contracts is an unexplored field within Law and Economics. This paper makes an attempt to cast some light over the subject and encourage to more research within the field. The main purpose has been to describe why the actual price in a public construction project often turns out to be higher than the contract price and offer a way of handle that risk. In the paper a model is set up that shows an optimal contract given expectations on actual price and gaps in contracts. Cost increases for the buyer can mainly be explained by two situations.

In this study I try to answer the question what to consider when teaching about identity andreligious identity in Religious Studies at Upper Secondary Schools in Sweden. This inquiry isbased on the fact that the latest Program manuals for upper secondary school, GY11, instructsthe teachers to talk about identity and religion, while in the Curriculum for upper secondaryscool, Lpf 94, as well as the latest curriculum, SKOLFS 2011, the idea of identity seemslinked with ethnicity.With this in mind I want to clarify what might be meant with the concept of identity. Byreferring to several different identity theories I propose to illustrate the complexity of theconcept. I study gender, queer and postcolonial theory as well as different aspects of classstructure and commodification of identity, all through the perspective of intersectionality.Intersectionality is not a theory as such but a method of studying various perspectives of anissue. It is an analytical praxis of using several angles of investigation and explanationtogether, all phrased with the background of the question of power.

Since the Maastricht Treaty the European Parliament has gained competence in the decision-making process and the Parliament is today one of two decision-making institution, next to the Ministers of Council. In this study the main focus has been to shed light over the negotiation culture within the European Parliament, which up till now has been a neglected research area. This is of great significance because the internal negotiations in the European Parliament decide the external negotiation position with the other institutions.After face-to-face interviews with MEP:s and assistants I have been able to identify certain characteristics to create an understanding of the negotiation culture in Europe's elected Parliament. The negotiations are oriented towards a problems-solving approach and the prevailing apprehension is consensus-based negotiations instead of the existence of political blocks. The committees are stronger than the European party groups, which further encourage negotiation.

Central labour market actors have come to an agreement ? Sweden is going to need labour migration. In spite of the agreement the actors disagree upon how the labour migration should be designed. This essay examines how the union organisation, LO presents labour migration in their rapports during the years 2000-2006. This is done through Laclau and Mouffes discourse theory and a merge with postcolonial theory.

In this bachelor thesis a complete prototype of an industrial vibration measurement platform has been developed. By measuring a number of variables such as acceleration, temperature and speed conclusions can be drawn on machinery health. The aim is to evaluate hardware and software solutions for a possible future product. Based on a requirement specification a proper hardware design has be developed. The hardware consists of a four-layer PCB with an ARM Cortex-M3 microcontroller and about 250 other components. The PCB was designed, assembled, tested and finally housed in a box.

The hotel is located on Skatholmen in the archipelago of Stockholm, Värmdö county. The hotel building has an open structure characterized by hospitality and the nature outside. The rooms have stunning views of the island landscape and lush forest. With biodiversity and valuable nature in mind, the building has been designed with a structure that should not be too intrusive in the surrounding landscape. The building is meant to blend into the dark silhouette of the island and to give a light footprint on the topography of the landscape.The use of well-chosen materials and similar design, both in plan and facade, creates a consistent building despite the building's somewhat playful expression.

This report evaluates whether an interpreted high-level garbage collected language has enough information about its memory behaviour to make better cache decisions than modern general CPU hardware.With a generational garbage collector, depending on promotion algorithm and generation size, around 90% of all objects never leave the first generation. This report is based on the hypothesis that, because of the low promotion rate, accesses to higher generations are sufficiently rare not to benefit from caching.To test this hypothesis, we built an operating system with a Scheme interpreter in kernel mode, where the interpreter controls the cache. Generic x86 PC hardware was used, since it allows fine-grained control of cache decisions.Measurements of execution time in this interpreter show that disabling the cache for generations higher than the first does not give any performance gain, but rather a performance loss of up to 50%.We conclude that this interpreter design is not an improvement, but cannot conclude that the hypothesis is false in general. We suggest building a better CPU simulator to gather more data from which to make better caching decisions, moving internal interpreter data structures into the garbage collected heap and modifying the hardware to allow control in the currently rigid dimension of where data is cached---for example separate control of instruction and data caches and separate data caches for different areas of memory..

BIM has been a trend in recent years when it comes to design and construction ofnew buildings. However, there has been less talk about what happens to BIM modelsafter the construction phase.This issue has been raised at the Forsmark construction documentation department.This thesis aims to look at how the information in a BIM model can be transferred tofacility management and GIS systems and thus add value, even after the constructionphase.Questions raises how such an exchange might look like and whether it is reliable.How should a claim be brought to planners for such an exchange to work.This thesis tested some of the most common methods for this kind of exchange ofinformation from BIM models to facility management and GIS. It was formats like IFC,Fi2xml and a database connectivity that was analyzed by a computer simulation of amodel provided by Forsmark. The model consisted of an existing office building atForsmark, modeled in Autodesk Revit.The results indicate that the formats tested require a precise plotting of the models.The loss of information that came to light in the simulation could be attributed tofailure modeling in Revit. Even such things as naming of areas must be consistent.

In this study we wanted to have a closer look at how a specific working team of pedagogues in the senior part of elementary school works with student influence through a pedagogical concept created by themselves. We have used qualitative interviews as a method to achieve relevant information from the pedagogues, and from students teached by the same.The purpose of the study was to investigate how the working team, through the concept, pursue real student influence within different school subjects and how the individual student is favored in his/her learning process. Another intention was to find out to what extent the students experience this influence. We also wanted to elucidate the advantages as well as the disadvantages of this concept, and to shed some light on how the informants view the future development of the concept.The result shows that consensus prevails to a large extent among teachers and students regarding the signification of real student influence in the everyday learning situation. It also appears that the students? abilities to exercise influence vary between different school subjects.

Abstract Uppsatsen syftar dels till att undersöka om den feministiska kritik som riktats mot genren chick lit i fråga om genusstereotypa karaktärer har sin motsvarighet i romanerna, och dels till att undersöka med vilken rimlighet någon kan påstå att chick lit-romaner också är utvecklingsromaner. Studier av övergripande och vetenskapliga texter rörande populärkultur samt feminism, ligger till grund för de resonemang som förs och aktualiseras då de ställs i relation till nedslag i primärmaterialet vilket närlästs. Genom närläsning och analys konstateras chick lit med hjälp av Kristin Järvstads avhandling Att utvecklas till kvinna (1996) i vissa fall och avseenden fungera som en populärlitterär variant av utvecklingsromanen. Hjältinnorna i chick lit-romanerna genomgår en kort, inre utveckling, vilken till viss del följer den manliga utvecklingsromanens struktur, trots att den substantiellt anses kvinnlig. Vidare konstateras hjältinnan i chick lit till stor del vara fast i genusstereotypa konstruktioner vilka ur ett feministiskt perspektiv är oacceptabla, samtidigt som feministiska tendenser i form av självförverkligande och kritik av genussystemet står att finna.

Uppsatsen behandlar ämnet om hur diskursen om övervikt skapas och vidmakthålls med specifikt fokus på hur detta görs i tv-programmet "Du är vad du äter". Bakgrunden till uppsatsen hämtas från den rådande samhällsdebatten om fetma och övervikt och syftar till att dels se hur man genom att representera en viss grupp människor kan synliggöra och vidmakthålla en diskurs och dels att ifrågasätta en social norm i vårt samhälle. Den teoretiska ansatsen hämtas inom kultur och diskursanalysen men även från sociologiska teorier om kroppen och kroppens symbolik. Teorier om tv som analysobjekt tillämpas också. Analysen belyser och diskuterar överviktens diskurs samt hur kroppsideal skapas.

The case study investigates study association representatives? perspectives on the activities of the popular education within the social sector in Örebro and why they are organized. It further investigates the cooperation and dialogue between the study associations and the municipality of Örebro regarding this activity. The study is based on critical realism. A questionnaire survey was conducted among all ten study associations in Örebro, combined with qualitative interviews with representatives from six of the active associations.

Från att ha setts som ett kall har synen på sjuksköterskeyrket successivt förändrats till att vara en profession med helt nya krav. Vi lever idag i ett 24-timmars samhälle och bedriver sjukvård dygnet runt. Att arbeta på oregelbunden arbetstid ? skiftarbete, har många negativa effekter på hälsan. Dygnsrytmen rubbas, och kan ge biologiska, fysiologiska och sociala störningar vilket gör att sjuksköterskans livsvärld påverkas och därmed också hennes hälsa vilket kan leda till lidande och utmattningssymtom.

On the 1st of July 2011 a new education act was carried out, which elucidate that all education in course of a public principal shall be non-denominational. In relation to this a public debate about the educational system's policy toward religious institutions, particularly the earlier nation church Svenska Kyrkan, and religious traditions burst out. This thesis reconstructs the ?Lucia debates? that were kept during the years 2011-2012. The aim of this thesis is to identify the mechanisms of the Lucia debate's issue and progress.