Due to the developments in today's gender discussions, this essay aimed at investigating the gendered constructions and encouragements to consumption. As a former fashion student I have a special interest in the commercial constructions featured in fashion magazines, especially since advertising, fashion and perceptions of gender have long walked hand in hand. Just as feminism studies have shown femininity being a fluid identity, recent studies of masculinities, media and culture are also showing changes in the depictions of men.The aim was to clarify how fashion magazines encourage men and women to consume products and ideals, and also discuss the gender constructions occurring in the junction of editorial and commercial text (articles and advertisements). The analysis was thereof based on three main questions:-       How is consumption encouraged in male and female fashion magazines?-       What kind of gendered pattern appears in the junction of advertisement and editorial text?-       With regard to the gender constructions, what is the reader encouraged to consume?The theoretical framework of the analysis was based on gender studies and political economy, mostly describing a commercial perception of feminine journalism and a new metrosexual expression in men?s fashion and Lifestyle magazines.By using a combination of quantitative (content analysis) and qualitative (semiotics) approach two fashion magazines, Elle and King Magazine (published in May 2013) were used as representatives of fashion magazines in general.The results showed clear differences between the sexes.

Syftet med denna uppsats har varit att försöka kartlägga vad Mercedes-Benz argumenterar för genom sin tidning Mercedes-Benz Magazine och till vilken publik de då vänder sig till. Frågeställningarna har varit: 1.Vilken tes eller teser driver Mercedes-Benz Magazine? 2.Vad kan Mercedes-Benz retoriska val innebära då det gäller identifikation och åtskillnad? För att kunna besvara frågorna har de topiker och premisser Mercedes-Benz Magazine nyttjar i sin argumentation studerats. De teoretiska utgångspunkterna har varit ethos och identifikation.  Studien föreslog att de övergripande teserna i Mercedes-Benz Magazine var: 1). Merceeds-Benz bygger exklusiva, eleganta och snygga bilar.

AbstractTitle: Vecko-Revyn, A study of how a women?s youth-magazine speaks to its readers, the content of the articles and interviews and the papers definition of femininity during the years1984-2004. (Vecko-Revyn En studie av en ungdomstidnings tilltal till läsaren, dess reportage och intervjuer samt definition av kvinnlighet under en period av 20 år.)Number of pages: 63Author: Anna WidénTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Spring 2006University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/aim: The purpose is to see how the women´s youth-magazine Vecko-Revyn speaks to its readers, what the content of the articles are with a special view at the articles that contains interviews and articles with the theme sex and relationships. The study will also see how the magazine Vecko-Revyn defines femininity and how that difference through the years. The investigation will study those different subjects over a timeperiod of 20 years, 1984 ? 2004.Material/method: The study is done with a combined qualitative and quantitative text analysis using five numbers of the magazine Vecko-Revyn from each of the years 1984, 1994 and 2004.Main results: The magazine Vecko-Revyn has a very open text to it?s readers.

Purpose/Aim: The purpose of this study is to examine how the advertisements of houses in the newspaper of Dagens Nyheter, have developed in layout, by text and image, during the last fifty years and to examine what part of the home is highlighted, as evident values of lifestyle.Material/Method: By examining twenty advertisements from the newspapers every decade during the period of 1958-2008, the layout and lifestyle will be described and analyzed by a quantative and qualitive (discourse) method.Main results: The advertisements has changed in many ways. The layout has drastically developed to a more personal layout of the estate agents and the trends of lifestyle have had an impact on how the agents have created the text in the advertisments to entice customers..

What is it that drives a person with criminal behavior to change their lifestyle? What are the obstacles to a lifestyle change? These issues have been guiding us during this study. In the introduction, we describe the previous research that has been done among crime in men. The themes that will follow us through the course of the study are as follows; cause of crime, Self-efficacy, social network and lifestyle change. The aim of the study was to investigate the factors that a former prison convicted individual believes has been significant, as they break their criminal behavior associated with a lifestyle change.

Uppsatsen granskar det spänningsförhållande som existerar mellan Hårdrockens uttryck och den oinvigda allmänhetens moralpanik. Genom självpresentation och smakdistinktioner undersöker den också hur Hårdrocken idag har positionerat sig som en etablerad kultur med ursprung och tradition. På så sätt behandlar uppsatsen vad och vem som definierar Hårdrockens kulturella värde och position. Undersökningen görs genom en textanalys av den svenska hårdrockstidningen Close-Up Magazine. Uppsatsen granskar även hur tidningen positionerar och presenterar sig som betydande aktör inom Hårdrockens verksamhetsfält..

This paper aims to investigate how human beings uses food to found an identity, with regards to how social class affects their choice of food and if trends play a part when it comes to cooking and purchasing food. The paper applies theorist Pierre Bourdieu's concepts such as habitus, capital and field.The main part of the material is composed of four interviews with seven informants; all of which is middle class. The paper also looks at how lifestyle, taste and attitudes to consumption are used when the informants build identity. The empirical part is split into three main subjects, where I first seek to find each informants food habits. What do they eat, and what do they not eat?It showed that a large part was due to their varied lifestyles, however generally speaking the day to day meals should be quick while meals during the weekends could take longer and also cost more.

This paper starts where previous research in this scientific field, research about individuals who managed to end their criminal lifestyle, ends ? by talking in terms of Pierre Bourdieu?s forms of capital. In former studies the researchers pointed out access to a job and parenting as helpful factors to end a criminal lifestyle. Our purpose with this paper, however, was to find out if it is possible to understand criminals successfully ending their criminal lifestyle from Bourdieu?s capital metaphors and Mark Granovetter?s concept of strong and weak ties.

The aim of this Master?s thesis is to examine how the lifestyle of youth between the ages of 15-17 is influenced by electronic media and also what view and opinions youth has regarding electronic media and lifestyle. We intend to examine how and when the youth use electronic media in their everyday lives, what purpose the electronic media has in the life of the youth, and finally what views and opinions regarding electronic media and questions regarding lifestyle the youth express. We as librarians and adults need more knowledge on how youth use electronic media and also what thoughts they have regarding media and lifestyle. We would like to bring some knowledge to the discussion in this area with our study to librarians as well as parents.

This thesis aims to provide Arvika with a deeper insight into what their new residents think about the information they receive. Anyone moving to Arvika gets the magazine ?Nyinflyttad/Recently moved in" sent home. The year 2011 Arvika had 1017 new residents, and they all got the same version of the magazine "Nyinflyttad/Recently moved in." A simpler version of the magazine hasn?t been made, although the municipality is aware that it is needed.The aim of my thesis is to see if the information that Arvika is sending to its new residents in meeting their information needs. To get the answer on this question, I have examined data from the target group perspective.

Introduction: Our lifestyle habits affect our health and unhealthy habits are a contributing factor to disease. Health care is an arena that should work with health promotion. MI (motivational interviewing) is a method used in various forms of care to work with lifestyle. Aim: To map methods with intention to be used in Swedish primary care, to work with the lifestyle habits diet, physical activity, alcohol and tobacco. Method: This is a literature based study.

The goal with this project was to develop a graphic template for a new magazine about running, STARK Löpning. Besides the looks of the graphic elements, sections in the magazine would be developed. Finally, a discussion is made about how the magazine can be remade into an electronic format.Content analyses has been made regarding magazines with both a main and a specific orientation, to review the graphic relationship between them. A content  analysis regarding a competing magazine about running was also made.An unstructured interview was done with Art Director Petrus Iggström, to find out his way of working when he creates new graphic templates for magazines.The discussion concerning the electronic format was done based on previous research in the subject.The graphic relationship between main and specific magazines turned out to not be significant, they had few similarities. It was often showed that elements regarding the magazine s?identity had been changed, for example text fonts.

Our purpose with the study was to investigate how the image of a mother?s role is created by the magazines Mama and Husmodern. Mama is an existing magazine, but Husmodern ceased to exist in 1988. Both magazines focus on children, fashion and housework. We wanted to know what qualities you need to become a good or a bad mother.

This degree project has been carried out on the commission of AB Borlänge Energi. The purpose of thisproject was to redesign the magazine Energitrycket. The magazine should inform about the current eventsat the company. The work consisted of redesign of the existing magazine and adjustment to copying andpublishing on the web.This project also contains a research about how paper and colour affect the print results. It shows thatthe maximum contrast and sharp image reproduction is best achieved on woodfree, coated, calenderedpaper with high whiteness.

Syftet med denna uppsats var att genom en genusvetenskaplig och socialkonstruktivistisk ansats undersöka hur kvinnor framställs i de svenska hårdrocksmagasinen Close-Up Magazine och Sweden Rock Magazine. Då majoriteten av den genusrelaterade medieforskningen har intresserat sig för reklam- och modebilder finns en kunskapslucka kring hur kvinnor framställs i bilder inom genrer vid sidan av dessa.Denna studie avsåg att genom semiotisk textanalys undersöka bilder i dessa magasin, för att identifiera de kvinnliga stereotyperna i dem och sedan jämföra dessa med etablerade stereotyper som tidigare forskning påvisat. Sammanlagt analyserades 28 bilder i 15 magasin från 2013 utifrån feministisk blickteori och Goffmans teori om könsframställning.Tre tydliga kvinnliga stereotyper framträdde i resultatet. Dessa benämnde vi som Den hårda, Den medkännande och Den objektifierade. De två sistnämnda är väl kända sedan innan inom forskningssammanhang medan Den hårda kvinnan, som bland annat uppvisar tecken på aggressivitet, avsky och överlägsenhet, inte påträffats i liknande studier innan.