The purpose of this master thesis is to use marketing theory on the library?s activities. The marketing theory used is the 4Ps; product, price, promotion and place, as it's presented by Philip Kotler. Because the library can be seen as a service oriented organization Christian Gronroos theory of marketing in the service industry also has been used. A case study of the public library in Broby was made to illustrate how the public libraries? activities can appear in the light of marketing theory.

Syfte: Syftet med den här studien är att undersöka kulturprogrammet K specials profil kontra image, samt vad programmets medarbetare och tittare associerar till begreppet kultur.Metod: Studien är genomförd med kvalitativa metoder i form av personliga intervjuer och telefonintervjuer samt en nätundersökning.Resultat: K specials projektledare har en samlad bild av hur de vill att tittarna ska uppfatta programmet. Tittarna som har medverkat i denna studie har i många anseenden en positiv likartad uppfattning om programmet. Det finns dock en skillnad i hur en del tittare associerar till namnet K special, då namnet stundtals associeras med frukostflingor. Gällande kultur visar det sig att K special är en kultur i sig och utgör en livsstil hos tittarna som medverkar i denna studie. Både tittarna och programmets medarbetare ser begreppet kultur som ett samlingsnamn på livet och människors uttryck, allt som inte platsar inom ramarna för naturvetenskap.

The aim of this Master thesis is to make a survey of the public library staff-relations at work and discuss relationship marketing as it applies to public libraries. Relationship marketing involves the establishment, maintenance and development of users and other library-related relationships, including the relations among the library staff itself. Good relations among the library staff is a necessary condition for good relations with others. The focus of relationship marketing is at the user?s needs, wants and demands instead of the library collections and services.

The main purpose of this thesis has been to investigate librarians opinions about the need for and possibility to use non-roman script in library catalogues. We have also investigated the routines of handling materials in non-roman scripts in two Swedish libraries. The investigation was made in the light of the recent shift in character set in the Swedish National Library Catalogue Libris. This change will enable use of multiple writing systems in the future.Our findings are that a multicultural society requires special consideration to the needs of citizens who speak other languages than the majority of the population. This becomes difficult when the languages spoken have a different writing system than the one used by the majority.

The object of this master thesis is to question why the sheet music heldby libraries is not used more than it is. I have mainly studied the inc idenceof any cooperation between the music schools and libraries,whether there has been consultation on the purchase of sheet musicand whether the music schools borrowed sheet music from the libraries.For the thesis qualitative methods were used in the form of interviewswith ten leaders in music or cultural schools in Sweden. The mainstudy has been focused on the library and music school in Vänersborg.To compare my results and draw conclusions I have used the work ofSanna Taljas: Music, Culture and the Library: an analysis of Discourses.The result of the study showed that there is very little cooperation betweenthe library section for music and the music school. The greatestinterest for cooperation appears to come from the library personnel.Both the library and the music school personnel claim insufficient timeand money for their lack of cooperation..

Today?s schools agrees that there are students that are in need of special help in school, but how this help best connects to the students can the schools not agree about.That?s why I in this essay have chosen to look closer at four different compulsory schools and they?re teaching of students requiring special help. I choose to look at two community schools and two open schools.The aim with this essay is to see if the teaching of students in need of special help is different or the same on the four schools. One of the theories that I have used is Haug´s theory about segregated and included integration.In my essay I have used qualitative research interview. I have interviewed one person from each school management.The result shows that it is not the way the schools teach the students that is important, instead the schools see the contacts between families and the school and the personals attitude agents the students as the most important factor when they work with this students..

This paper is an account of the inventory I've made of documents in the archive at Museum Gustavianum, Collections storage Husbyborg, relating to the excavations in Asine, Greece, in the 1920s. The aim of this inventory has been to establish which of the documents in the Husbyborg archives that belong to the department of Classical Studies at Uppsala University. Documents belonging to other archives have been found alongside the one mentioned above and those are the Original documentation (loan from Carolina) and the personal archive of Professor Axel W. Persson. The documents have been arranged according to the General Archive Scheme (Allmänna arkivschemat) seeing that the department of Classical Studies already had a series named Documents relating to the departments archeological collections, and the inventory I've made will be incorporated with that.

The study presented here is about how to make the special needs user who has a profound intellectual disability and additional disabilities more involved in their implementation plan. Based on a life story interview the study aims at analyzing perceptions of procedures to enhance special needs users? influence. The method used in this study was a qualitative research approach as an overall approach in order to use a narrative method where life history is the method. The focus has been to study a part of an individual life history - a specific domain in the life of the interviewee?s working career.

?The modern library in the network society?A study of cultural politicians and librarians opinions about libraries' use of social mediaSocial media is becoming more and more interacted in our daily lives and Carlsson (2013) argues that today's libraries have undergone major challenges in the digital information technology's entry in the library arena. The new technology has led to sum up in one question: how a library should relate to the digital information technology, the issue has applied in particular the social communications media, such as Facebook, Twitter and more. The purpose of this paper is to examine the culture of politicians and librarians 'perceptions of public libraries' use of social media linked to the libraries and their democracy promotion efforts. This is analyzed from Castells theories about the network society and the digital divide.In summary, the study concluded that the majority of the culture politicians and librarians believe that social media is a part of the future of the library.

Today in Sweden the concept of the greyzone students that stands between the nine-year compulsory school and special school for mentally retarded children is recognised in different studies and reports. It is not obvious for this group of students to decide which category best can comply with their needs. Should they go in nine-year compulsory school or special school for mentally retarded children? In the last years there have been alarming rapports about how the share of students in special school increases. A study shows that the greyzone students are a group that distinctly is on the increase in the special school.

This study is an attempt to examine how hospital libraries should develop its activities towards their target groups in time of reductions. The method was a case study of the hospital libraries in Uddevalla and Trollhättan. An opinion poll was carried out among a selection of hospital staff, patients, medical researchers and students. In addition a patient group at some wards was observed. The libraries in the study produce an annual report, which presents a proposal for developments.

Individual Education Plans and the means of creating a sustainable platform for children with learning difficulties is a subject of vast discussion. The original idea was to create a system in which the documentation of certain students with learning difficulties would lead to precautions being taken in order to eradicate difficulties and improve student?s abilities to excel in studies. However, in practice, the IEPs proved less functioning and the special needs of students were not attained accordingly to the theoretical approach. In some aspects the IEPs were a helpful tool to create sustainability for students with special needs, but in the long term the IEPs seemed to provide less support and more segregation.

The aim of this thesis is to find out how users and libraries are constructed at public library websites in Sweden from a web 2.0 perspective. We discuss the development of public libraries in Swedish history and the change from an system oriented perspective to a individual oriented perspective and how these perspectives correspond to needs of the library user. We also discuss the concept of web 2.0 and library 2.0. These concepts are open for different interpretations. Some writers believe that web 2.0 and library 2.0 is something radically new and that it will change the public libraries, while other writers claim that these concepts is just a marketing plan.

Uppsats för avläggande av filosofie kandidatexamen iKulturvård, Konservatorprogrammet15 hpInstitutionen för kulturvårdGöteborgs universitet2012:20.

The purpose of this bachelor thesis was to gain a deeper understanding of and examine how library blogs are realized at public libraries together with the views among librarians regarding the realization of library blogs.The questions we wanted to answer were: ? How is the library blog realized at the public libraries in this study? ? What are the views among the librarians in this study regarding the realization of the library blogs?The analytical model in this thesis is Connie Crosby?s six steps on how libraries successfully can realize their blogs. Four of the six steps were selected: planning, implementation, marketing and measures of success. The methodology used for this study was semi-structured interviews. Two interviews were conducted with three librarians that have partial responsibility of their respective library blogs.The results of the study show that the process of the library blog can look different in different libraries, and that the respondents had clear views on how the realization of a blog should be done.