This thesis examines effects that occur when consumers are placed in a negative category by the sender in an internet marketing context. The effects studied are attitude towards the ad, attitude towards the media, sense of being monitored and sense of being categorized. The authors argue that consumers will become increasingly aware of the fundamentals of internet marketing and how advertisements online are being directed towards them. Consumers will thus, to a larger extent than today, analyze advertisements and how they have been individually categorized by the sender. This will affect the way advertisements are perceived.

The aim with this essay is to penetrate the opinions of how women should be represented on screen. I am using a selection of contributions from the gender debate that Lars von Trier´s movie Antichrist caused in Sweden in spring 2009. The focus of the debate was mainly about the way the female actress was displayed. The provocative thing considered by many was that the female part could be interpreted as evil and in connection with Antichrist. But is that a obvious negative way to present women? In a historical view the discussion have been constantly fluctuated when it comes to the ideas of the correct way to visualize women in the movies which have left us without a true answer to that question.I am interested in investigating what is considered today as the best way to represent women by Swedish debaters.By using Michel Foucault?s term discourse as theory in a text analyse I am trying to look trough their language and see their ideological position..

Leadership is about synchronizing people into doing actions together to reach a common goal. To be able to do such thing you have to be a good leader. A mutual feature between good leaders is a good self awareness in order to be able to lead others. By letting others evaluate the features of a leader it can give a good self image of the leaders? leadership.

Stockholm is constantly growing and changing. Despite this, for various reasons, it is difficult to execute large building projects. With starting-point in decision making theories we have tried to investigate these difficulties. More specifically we have chosen to study why it has not been possible to rebuilt Slussen in Stockholm. To help us structure our study we have based our research on another large comparable building project, the Globen City project.

En av de största näringarna i Sverige är turismbranschen. Turismen omsätter årligen cirka 2.8 procent av landets BNP och ökar konstant. Individen har nuförtiden generellt mer pengar att spendera på semestrar och aktiviteter. Individen har även börjat resa mer frekvent. Del i detta har bland annat att det blivit lättare att förflytta sig då nätverk med transportmedel ökat.

Title: If you can not be seen - You do not exist: A quantitative study of how gender and other socialfactors affect the degree of visibility in the Swedish newscasts of Aktuellt and Rapport. (Syns duinte ? finns du inte: En kvantitativ studie om inverkan av kön och andra sociala aspekter påmänniskors synlighet i Aktuellt och Rapport).Number of pages: 46Author: Helena HuhtaTutor: Martin FredrikssonCourse: Media and Communication Science CPeriod: Autumn of 2009University: Division of Informatics and Media, Uppsala UniversityPurpose/Aim: The aim of this study has been to investigate to what degree women and menparticipate in the newscasts of Aktuellt and Rapport, broadcast on the Swedish public servicechannels of SVT 1 and SVT 2. Furthermore, I have also looked into how social identities, such asage and ethnicity, affect the degree of representation for each gender, respectively. Some of thebasic research questions comprise: 1.

Social media has changed the way that corporations can communicate with their target groups. Instead of using one?way communications that has been significant for traditional massmarketing, social media has given corporations the possibility to truly interact with their clients and through the interaction build strong relationships. The interaction is an ideal process for corporations to create brand associations and strengthen their brand equity to position their brands in the minds of the consumers. But social media is also a devious medium because everyone are invited to contribute their opinion and news travel fast in social atmosphere, success and crisis can appear fast and out ofnowhere.

The thesis that follows is performed in collaboration with Nitator in Oskarström.The factory in Oskarström focuses on laser cutting, robotic welding and surfacetreatment of steel for the automotive industry.The project aims to streamline the flow of materials in production by automatingthe movements of the forklifts, running to and from the interlayer, and betweenworkstations.The project started with a systematic literature search. The literature searchshowed the research position around the AGV-system. Also a review of studentliterature was made, so that a suitable method for practical implementation couldbe developed and applied. Selected method uses both quantitative and qualitativeapproaches, which is analyzed by using triangulation.The work has resulted in a modified layout of the current facility in Oskarströmthat can be used for the implementation of the AGV-system. It has also resulted inthe tender documents and profitability calculation from several of AGV-suppliers..

This paper is supposed to get an answer to how teenagers in a municipality in Kalmar Län in Sweden think about their individual role in a community. The essay is a comparative investigation at how age can affect teenagers's view at the community, based on contractualistic approach. The background issue clarifies the objectives and guidelines how the schools should work with the social norms and values. The method for this studie is a quantitative survey in which students in two different classes are compared. The method for comparing takes place using the theoretical position, which is based on the individual's social maturity in the Swedish society.

Den här uppsatsen behandlar kommats användning vid satsgränser i två kontexter: mellan samordnade huvudsatser och vid adverbialbisatser i huvudsats. Syftet är att kartlägga bruket genom att registrera frekvensen av komma, brukets förhållande till ett antal relevanta variabler och till etablerade kommateringsregler. Detta har skett genom en kvantitativ analys omfattande sammanlagt 800 fall av nämnda kontexter. Materialet är hämtat från politiskt orienterade bloggar.Resultatet visar att komma använts mellan 61,75 % av huvudsatserna och vid 27,75 % av adverbialbisatserna. Dessutom har samband noterats mellan komma och faktorer som kon-junktion, förekomsten av gemensamma satsdelar, adverbialtyp, bisatsens position och längden hos olika textelement.

The company Sound Precision has developed a new Line Array loudspeaker system (VHA-40). When using this system, their customers need computer aid to get the best possible sound-quality and control of sound levels for the whole audience. The aim of this thesis is to develop a truly useful sound quality simulator for the VHA-40. The system will help the sound engineers to position the loudspeakers for optimal sound by simulating loudspeaker configurations and visualizing the resulting sound quality and quantity. To solve this a human-centered design (HCD) approach is taken to implement a system that is truly useful for the users, meaning that they will use it more and hence deliver better sound for the audience.

The company Sound Precision has developed a new Line Array loudspeaker system (VHA-40). When using this system, their customers need computer aid to get the best possible sound-quality and control of sound levels for the whole audience. The aim of this thesis is to develop a truly useful sound quality simulator for the VHA-40. The system will help the sound engineers to position the loudspeakers for optimal sound by simulating loudspeaker configurations and visualizing the resulting sound quality and quantity. To solve this a human-centered design (HCD) approach is taken to implement a system that is truly useful for the users, meaning that they will use it more and hence deliver better sound for the audience.

På Nationaldagen år 1992 utnämndes steelpan till Trinidad och Tobagos nationalinstrument. Världens yngsta akustiska instrument har på några få decennier gjort en klassresa. Syftet med denna uppsats är att utifrån de gällande teorierna om subkultur analysera steelbandkulturens ursprung och dess utveckling från en gräsrotskultur till en representant för en hel nation. Vilka faktorer bidrog till subkulturens uppkomst? Hur var det möjligt för steelbandkulturen att inta en så framträdande position i ett multikulturellt samhälle där den europeiska kulturen värdesattes högst av alla? Och vad händer med en subkultur som blir accepterad av resten av samhället?.

Denna undersöknings syfte är att redogöra för den finlandssvenska satirens skildring av språkstriden i Finland under mellankrigstiden. Huvudkällan för detta ändamål är skämttidningen Garm som innehar en unik position i den finska skämtpressens historia. Genom att analysera tidskriftens årgångar från perioderna 1927-1931 och 1934-1939 besvaras frågan: ?Hur representeras språkstriden i relation till finlandssvensken??. Det läggs vikt på vilken typ av samtidsfrågor som uttryckligen är relaterade till aktuella händelser rörande språkstriden, hur äktfinskheten och finsk nationalism representeras och hur språkliga skillnader skildras.

Dagens organisationer möter ett samhälle som präglas av en accelererande förändringstakt. För att vara konkurrenskraftig i en alltmer föränderlig värld behöver företag bemästra konsten att genomföra framgångsrika förändringsprocesser.Studien ägde rum på ett globalt företag med åtta kontor etablerade i Sverige. Företaget säljer tjänster via telefon och mail. De senare åren har präglats av hård konkurrens, färre kunder och mindre resurser som tvingat företaget göra ytterligare besparingar. Förändringen 1 oktober innebär en effektivisering av medarbetarnas arbete.