Title: Brand Brazil ? A study on brand equity in an emerging market Authors: Anders Andersson & Jonathan Karlsson Subject: Bachelor thesis in marketing, 15 credits Keywords: Brand equity, Emerging markets, Brand awareness, Brand associations, Perceived quality, Brand loyalty Purpose: The purpose of this thesis is to gain deeper understanding of how a company operating on an emerging market can work with brand equity, and what benefits it provides to the brand owner. Theoretical framework: The chapter begins with a description of brand equity to be further decomposed to its four dimensions; brand awareness, brand associations, perceived quality, brand loyalty Methodology: A qualitative research method with a deductive approach is conducted, where interviews with Brand/Marketing coordinators for the Brazilian subsidiaries of Volkswagen, Toyota and General Motors, are performed. Empirical framework: The chapter presents performed interviews that are supposed to describe our case studies? work and benefits from brand equity. Conclusion: This study shows that companies operating on an emerging market are working actively with brand equity, often in accordance with theory. The companies also experience positive effects from increased brand equity..

Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an understanding of different people active in the organization?sapproach to performance measurement.

I?ve chosen primary to analyze commercial form of advertising by world leading companies; McDonald?s, Coca-Cola and HP due to their implementation of global advertising. The fourth campaign that?s being analyzed is not of commercial type instead it?s characterized as an informative campaign that the ideal organization Amnesty is carring out.  The study has been successful in gathering data that could be presented in correlation with already established theories and then comparing the results. The goal of the research is to create an understanding regarding global advertising as well as the scientific debate that?s going on within the subject.

That all children today receive the opportunity to explore all of their capabilities is not certain at all preschools. Today there are preschools that are not able to work actively to explore the children's abilities because the large number of children and not enough teachers. Therefore I want to find out with my research how the educators would react when there is a crisis with the youngest children, the toddlers. I also want to find out different ways of acting in everyday situations at the preschool and why the teachers act in that way. I have relied on qualitative methods and I have used the critical incident method in my study.

That all children today receive the opportunity to explore all of their capabilities is not certain at all preschools. Today there are preschools that are not able to work actively to explore the children's abilities because the large number of children and not enough teachers. Therefore I want to find out with my research how the educators would react when there is a crisis with the youngest children, the toddlers. I also want to find out different ways of acting in everyday situations at the preschool and why the teachers act in that way. I have relied on qualitative methods and I have used the critical incident method in my study.

AbstractSocial welfare workers employed in the same county base their assessments on the same laws, routines and guidelines, yet it seems that they sometimes come to different decisions. It's the discretion that enables the social workers to make individualized decisions adapted to each clients unique situation.The purpose of this paper is to examine social welfare workers reflections on discretion and what influences their discretion in the professional role.Six qualitative interviews were conducted with social welfare workers in three communitys i the middle of Sweden.The main result shows that it is primarily four factors that affect the social welfare workers discretion in the professional role :External factors such as other organizations change of regulations and cooperation with other organizations.Organizational factors such as routines, rules and guidelines .Professional factors such as the opportunity to use experience and professionalknowledge to determine which measure works in different situations.Individual factors like the workers ability for initiative and the clients individualcircumstances. Social welfare workers feel that they have a relatively wide discretion in their profession. They believe they have the ability to make individual evaluations of each client, however they also believe that their discretion often is limited by lack of time.Key words: social welfare workers, clients, discretion, assessments. .

The purpose of this study was to examine the differences and similarities between coping strategies used by individuals with the disability ADHD in childhood and later adulthood. The questions we asked ourselves: Are the individuals using the same form of coping in adulthood as in childhood? What copingstrategies used individuals while growing up? What coping-strategies used the individuals in adulthood? To fulfill the purpose and answer the questions, we used qualitative methods. Interviews were conducted with four adults who have the disa-bility ADHD. The interviews were analyzed by the hermeneutic circle.

AbstractThe intention of our study is to examine how the view of homeless people and their life situation looks according to a selection of persons, which in their work get into contact with homeless people. The study is based on a qualitative method that includes interviews.The result of the study is based on interviews with eight persons working in the social services, volunteer organisations, the police and a security organisation. The majority of the persons that have been interviewed are normalising homeless people; they do not look upon them as different. At the same time they have the opinion that homeless people live a tougher life and that they have to fight more for their living than other people. The persons that we have interviewed share the view that homeless people live under a constant pressure of finding a place to sleep.

The aim of this study was to gain a comprehension of managers experience of their identity and their construction of identity in the work sphere. 14 semi-structured interviews were performed with managers in the public sector. The interviews were analyzed from a hermeneutic approach. The results showed that the managers´ experience of their identity and their construction of identity were full of nuances and was characterized by a being and a becoming. The managers had several social identities at their disposal, which were brought to the fore due to the situation.

The goal of this Bachelor project was to develop the Sundsvall42 website,whose name originates from the conference held in week 42 and during whichall the IT-companies in Sundsvall gather and hold a number of different lectures.The website has been designed to accommodate both speakers and partipicants.All partipicants and lecturers will receive a personalized page inwhich there are a number of functions which are available for use, including ablog for each workshop and a calendar. The program used to create this isLiferay and the operating system is Linux. The entire website is encoded usingLiferay and Java, but the website is not adapted for use with the smaller screensize of the Smartphone. However, because of the Responsive Design technology,the website is able to adapt to various devices such as the Ipad and Smartphonesand the website will be able to adapt to the screen sizes of these devices.As it has all been processed using open-source, everyone has the right to accessthe source code. It is also possible for anyone to make changes to the code ifsuch changes are required.

Girls with foreign background is the group that is most left outside the sports movement in Sweden and the ones with the least sports habit. Sports assumed to provide an arena for integration that these girls are being left outside from. The Swedish sports movement has adapted the conditions for them as a way to encourage them to participate in sports, but there are still lots of girls with foreign background that stands outside the sports movement. One input that the Swedish National Association has done for children and young adults is to adopt the Drive-in-sport, which can work as an entrance to the sports movement. The aim of the study is therefore to investigate which barriers, motivators and requests girls in Sweden with foreign background have to participate in Drive-in-sports.

In system development it is today increasingly common to use a model-based system development method. These methods that are suited for Agile work with simple and quick updates and implementations of new applications in systems conform to the requirements that are becoming more important today, namely more flexible and less expensive system that still maintain high quality and safety.A company that has been working with this type of system development method for a long time is Genicore AB, which also has developed their own tools and model language in order to better model the information management systems in complex and abstract operations. Genicore AB is trying to spread their method other developers and have therefore taken the initiative to start this study. The method is evaluated and tested by two students with relatively little experience in model-based systems engineering in order to gain a new perspective on how the method functions. The method has been applied to an educational activity in order to test it in a new domain, and this led us to our research question;?What criteria are of particular relevance in the implementation of a MBSD method on on complex businesses??Through literature reviews and interviews, we formed an idea of how model-based system development works from a theoretical perspective, and then continued to the case study conducted on the educational activities at the faculty of IT at University of Gothenburg.

The purpose of this study was to investigate registered nurses experiences about the current model for triage at the emergency department at Uppsala University Hospital. The study is descriptive with qualitative approach. The data collection was made in the form of semi structured interviews. The interviews took place at the emergency department. The sample consisted of eight registered nurses with varying work experience of emergency care.

The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.

Children that are exposed to domestic violence are placed in a vulnerable situation and they are not been given their own identity during the family conflict resolution process. Focus is mostly directed towards the parents and their conflict-filled situation. The aim of this study is to talk with professionals and take part of their experiences with regards to the phenomenon of children who witness domestic violence. The study is conducted from a child/crime victim perspective and is restricted to men's violence against women. A qualitative method is used which consist of interviews involving representatives of BRIS, the Police, Social Service, a Woman Shelter, and two Crisis Centers with different concentrations.