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2143 Uppsatser om Keys to consumer relations - Sida 33 av 143
Skämtlekar och Elvis Presleyskivor - ett sätt att få kontakt med ungdomar. Diskurser om ungdomar och ungdomsverksamhet i Biblioteksbladet 1916-2005
The aim of this essay is to examine different discourses concerning adolescents and library youth services that can be identified in the material. 73 articles from the Swedish library journal, Biblioteksbladet, were analysed trough a model. The different articles were all published between 1916 and 2005. The analysis revealed a result that consists of four discourses about adolescents and youth services at different libraries between 1916 and 2005: the library as fostering discourse, a new era discourse, the visiting activities discourse and the young adult discourse. The library as fostering discourse is based on the idea that the library itself doesnt need to change the service to adolescents, instead the adolescents are supposed to change into good library users.
Prisetikettens roll i kundens köpprocess - En kartläggning av kundernas användande av prisinformation i den svenska dagligvaruhandeln
When patrolling grocery stores, customers engage in a purchase situation where they face great amounts of information, whereof price is one. This paper intends to shed light on the price information search behavior that customer's exhibit before choosing their products in grocery stores. In order to do so two studies have been conducted, one quantitative and one qualitative, to assemble the data needed to provide statistically significant results. The objective of the quantitative study is to gather data on customer's external price information search, and it is based on the most recent eye-tracking technology. The second qualitative study is complementary and based on interviews with randomly chosen customers that have responded to several questions regarding their price information search, shopping knowledge and experiences.
Shared Service Center : Att införa ett Shared Service Center
In 1996, the Swedish government deregulated the Swedish electricity market. As a consequence of the deregulation, Swedish customers could start to freely choose between different electricity companies. Different enterprises have tried various strategies in order to shape their image to attract new customers; often focusing on an image revolving around price and environmental friendliness.The purpose of this essay has been to analyze customers? relations to the electricity market. In order to analyze customers? relations a quantitative study has been conducted; focusing on customer satisfaction and customer commitment.
Från torgmöten med megafon till Twitter och relationer : en studie om Nya Moderaternas arbete med Public Relations
Studien har sin grund i de nya utmaningar som politiska partier idag står inför. De politiska värderingarna i samhället har under de senaste 20 åren förändrats, vilket tvingar de politiska partierna att i större grad lyssna på sin omvärld för att kunna föra en relevant politik. Intresset för studien väcktes då vi ville ta reda på hur, och om, politiska partier arbetar med att etablera relationer med sina väljare, för att hantera dessa utmaningar.Studien har sin grund i en relationsskapande syn på public relations där teorier inom området har används för att svara på studiens syfte.Syftet är att undersöka hur Nya Moderaterna anser sig arbeta med Public Relations, med fokus på att etablera relationer, och hur detta återspeglas i deras kommunikation på Twitter.Studiens frågeställningar har besvarats med hjälp av en kvalitativ metod. Inledningsvis genomförde vi samtalsintervjuer med anställda på Nya Moderaternas kommunikationsavdelning för att därefter genomföra ytterligare samtalsintervjuer med utvalda, centrala, representanter ute i organisationen. Slutligen har en kvalitativ innehållsanalys genomförts av samtliga intervjupersoners, samt organisationens, twitterinlägg. Resultatet visar att Nya Moderaterna är väl medvetna om att deras omvärld har ett stort inflytande över huruvida partiet skall nå framgång eller ej.
Livsmedelsföretagens arbete med CSR och dess påverkan på konsumenters köp av ekologiska produkter
Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising.
Vad händer i gränslandet? Människor, föremål och identitet i TV-programmet Gränsbevakarna Australien
The purpose of this paper is to study how the TV program Border Security: Australia?s FrontLine (Gränsbevakarna Australien) can be seen to reproduce networks of human and non-human actors. The aim is thus to investigate how boundaries between nations are upheld and how people, as a consequence, are discoursively categorized and what preconditions this create for people?sidentity- and meaning-making practices.The theoretical and methodical framework is built upon Bruno Latour?s work on Actor-Network-Theory, and discourse analysis inspired by Michel Foucault. The empirical material consists of two episodes of the TV program.
Internetportalen : en värdeskapare?
This Master Thesis treats the non monetarian aspect about the Internet Portal from a consumer and company perspective. The purpose of this thesis i st o give or create a picture and a tool, a model for how the Internetportal could be evaluated an valued. By creating a so called Dynamic Scorecard the authors of this Thesis have created a model throug which the purpose of this thesis is served. Through this model the authors have come to the conclusion that the Internet Portal can be evaluated through both economic, social, service and technical factors as well as through what relationship the companies or consumers value concerning the Internet provider. The product of conclusions of this Thesis is that there are three main factors upon wich the Internet Portal is valued.
Ett steg framåt, två steg bakåt? Direktiv 2005/29/EG:s effekt på det svenska konsumentskyddet inom marknadsrätten
På EU:s inre marknad ska fri rörlighet råda. Trots det tvekar konsumenter inför att handla över gränserna. Många konsumenter känner en osäkerhet inför andra länders lagar och oroas över att skyddet mot ohederliga näringsidkare inte är det samma som i deras eget land. Denna osäkerhet undergräver den inre marknaden. För att motverka denna osäkerhet har EU antagit direktiv 2005/29/EG om otillbörliga affärsmetoder.
Chaufförsutbildning-en nödvändighet?
Detta examensarbete undersöker om det behövs en chaufförsutbildning för nyanställda inom transportbranschen med avgränsning till Poståkeriet och vad som bör ingå i en sådan. Arbetet tar också upp vikten av kunskap inom kundrelationer för chaufförer och företaget.
Det finns även ett förslag på upplägg för en utbildning samt en stödlista för utbildande chaufförer..
Den ledande kvinnan : En studie av ledarskapsbeteenden i fyra olika branscher
The debate about women and equality is a very burning issue in the Swedish society today. There are a lot of articles, TV-programs, books and web sites treating the position of female leaders today. There are also a lot of myths strongly attached to our minds hindering the equalization process between men and women.The main purpose of our study was to look at women as leaders and identify potential tendencies in businesses sectors dominated by mainly men or women. We also wanted to find out whether leadership behavior is more or less oriented towards relations- or task in any of the chosen sectors. It was even in our interest to see if our chosen respondents supported the myths in our society about male and female qualities.We interviewed 20 women in four different sectors, two dominated by men (Computer/It, Transport) and two dominated by women (School, Healthcare).
Packaging Design as a Brand-building Tool
The topic of our thesis is Packaging Design as a Brand Building Tool and we are presenting the Scandinavian perspective. We found the topic interesting because, from a theoretical point of view, we identified a scarcity in research focusing on packaging design as a brand management tool, and from a practical point of view, we found out that businesses use packaging design at different levels in their communication efforts. Thus we wanted to provide both academia and business world with a clear picture to what extent and how businesses use packaging design in their brand-building process. Therefore the aim of our thesis is to provide practitioners and academicians alike with a better understanding of how packaging design can be used to create strong brands in the FMCG sector in the Scandinavian market. To reach the stated aim first we provided a solid theoretical background of packaging, its elements and its role in the marketing mix.
Ekonomiskt bistånd - ett genusperspektiv på handläggarnas förhållningssätt till heterosexuella par
Income support is granted to those who are not by themselves or in any other way able toachieve a decent standard of living. Assessment of entitlement to income support is based onan individual evaluation and equal treatment (Kjellbom, 2009). Administrators of economicaid should therefore not judge clients differently depending on, for example, gender. The aimof this study was to commence from a gender perspective in understanding howadministrators of economic aid think of equality and inequality between the sexes whenheterosexual couples apply for income support. Based on this objective we arrived at twomain formulations of questions; how administrators of economic aid deliberate aroundequality and inequality between sexes in connection to applications for financial support, aswell as which variables in organisations sustain or discourage inequalities between genders inaid management.
Den reflekterande chefen - Ledarutveckling och chefers reflektioner
The essay examines managers reflection after attending a leader development program. When examining their thoughts the author starts out from the assumption that leader development programs with reflecting elements can create reflection on management/leadership and the organisations management behaviour. The examination is done whit help of a case study on a company in the paint industry. To test the assumption the author uses a combination of questioners and interviews on eight managers who has finished a leader development program. The result is analysed by bringing forward the managers general assumptions an by finding relations between opinions on needs, existing norms and preferred management/leadership.
Investor Relations : En studie i möjligheten att påverka en aktiekurs
Uppsatsens syfte är att erhålla en förståelse för hur olika intressenter (företags Investor relations-avdelning, analytiker, media) på kapitalmarknaden tänker och agerar gällandes att stabilisera ett företags aktiekurs med stöd av Investor relations (IR). Det är även intressant att belysa och erhålla en bred förståelse gällande intressenternas handlande och hur deras beteende kan tänkas påverka en aktiekurs. För att erhålla en god empiri användes en kvalitativ metod med sex personliga intervjuer. Respondenterna utgörs av två börsnoterade företags IR-avdelning, Hennes & Mauritz (H&M) och Skandinaviska Enskilda Banken (SEB). Vidare intervjuades två analytiker som analyserar de nyss nämnda företagen.
Guilty until proven? : Nanomaterial i konsumentprodukter som sociovetenskapligt dilemma.
Nano materials can today be found in a wide range of consumer products and the number of new products on the market is expected to inrease. In the shadow of hope for nano materilas potential in various applications, low awareness of its health and environmental risks is hiding. Furthermore, the knowledge about people´s risk perception of nano materials is limited. Parallel to the situation described above, the scholls meet the challenge of incrasing the scientific literacy. To achieve this goal, skills in argumentation in science studies has been emphasized and the concept of socio-scientific issues has been emerged.