Purpose: The purpose of this thesis is to give a contribution to the studies of what strategies those are of importance for challengers in consumer technological markets aiming for the market leader position. To be able to investigate this phenomenon we have chosen to study Microsoft?s second position in the video game console industry. In addition, we want to illuminate Microsoft?s competitive advantages, how Microsoft can take advantage from Sony?s setbacks and what strategies those are of importance for Microsoft in the battle of becoming the market leader.

There are many researching studies to be found that describes how media relates to men and women differently. Even if it?s a newspaper research or a magazine research they all display the same information. That there are differences in the way that women and men are described or portrayed in articles and pictures. Most of these gender studies are made on a basis of magazines that are mainly intended to men or to women.

Sustainable beef and milk consumption. The consumption of beef and dairy products in Sweden is high. A lot of greenhouse gases are emitted from the production of these products. The production of beef in Sweden has decreased but the import has increased. The number of dairy cows has decreased while beef-production with suckler-cows has increased in Sweden.

As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and that this restructuring is driven by the rapid consumer adaption of internet media.In this thesis I elaborate on "how the Internet is affecting the conditions for value creation in printed newspapers" and "how the Internet is affecting the conditions for other actors involved in the printed newspaper's value creation". These two questions land us in the bigger question of "Does the Internet act as a compliment or a substitute to the printed newspaper ".To answer these questions the printed newspaper is represented as the actor in the middle of content producers, advertisers and consumers. It is in its role as a means of distribution and as a co-ordinating force that we study the value creation of the printed newspaper. The empirical base of this thesis is a qualitative participant observation where the author during a period of time interacted and collected data from the open discussion in blogs by several of the industry's top influentials combined with material from seminars and reports on the current state of media.

This study examines the eWOM effect, more specifically: how customer reviews effects consumers. The study is based on a modified version of the Regulatory Focus Theory which describes consumer behavior using consumer consumption goals. The purpose of this study was to examine how positive and negative customer review's influence consumers when analyzing products that are equally characterized by two consumption goals: promotion and prevention goals. The authors combined quantitative (questionnaire) and qualitative (focus groups) research methods with the sample selection for both research methods being based on students of Södertörns University. Results indicate that negative customer reviews have a stronger influence on consumers than positive customer reviews when analyzing products that are equally characterized by the promotion goals and prevention goals.

The concept of vulnerability is the capacity or the sensitivity to become damaged. Vulnerability are characterized by one or more of the following terms; a system´s sensitivity to exposure to shock, stress or interference, the state of the system in relations to a threshold of damages, and the system´s ability to adapt to the changing circumstances. Vulnerability in this study is referring to the sensitivity of the circumstances that lead to sustainable livelihood that can´t be maintain and that there is an inability to cope with and manage stress. The choice of making a study in this area is based on that action needs to be taken to moderate the vulnerable aspects of society, in this respect in relations to storms. Analyzes of the social vulnerability to climate change or natural events is needed for effective actions.

The purpose of this study is to examine the relations of power within the discourse of integration and my focus will be on power relations and structural discrimination. The study origins from four qualitative interviews with employees from the County administrative board as well as from the Employment office.The theoretical framework is based upon Social Constructionism, Postcolonial Theories and with an intersectional perspective. The recent critical research from The Official Report on power, integration and structural discrimination (Utredningen om makt, integration och strukturell diskriminering) is used as well as Foucault's theory of biopower which is discussed within the analysis.The study indicates that although integration often is addressed as a reciprocal process, it is still assumed that They should be integrated by Us. The present government's one-sided focus on employment has proved difficult for the employees to put into practise and when the responsibility of obtaining employment is based upon the individual alone, she/he becomes responsible for her/his own integration..

The focus of this study has been to plumb social workers experiences regarding their work methods in two institutions regarding unaccompanied children through a perspective of gender. In this study, four semi-structured qualitative interviews has been contrived in purpose to gather in material which has been presented in five themes to ease an analyse focusing of gender. In all the interviews both authors participated with one in charge and one taking notes. One of the main focuses has been the relations between both social workers and their clients and between colleges in the institutions. The other main focus has been the activities, both planed and spontaneous, which the clients been offered, for example football, bowling and boxing.

Syftet med min undersökning var att undersöka Esther Ellqvists situation att verka som kvinnlig konstnär kring sekelskiftet 1900. Jag har utgått från ett genusperspektiv och med hjälp av litteratur och brev från brevsamlingen på Jönköpings läns museum har jag övergripande försökt kartlägga hennes liv som konstnär och kvinna. Med hjälp av mitt material har jag studerat henne i en samhällelig kontext.Jag har undersökt hur hennes uppväxt och sociala kapital påverkat hennes situation.Med hjälp av Pierre Bourdieus teori om socialt kapital och genom att kartlägga hennes liv som konstnär och kvinna i samhället i Sverige runt sekelskiftet 1900, har jag funnit aspekter som påverkat Esthers förutsättningar att som kvinna nå framgång inom det konstnärliga fältet. De rådande konventionerna om hur en gift kvinna, även ogift, förväntades vara och sysselsätta sig tycks till viss del ha hindrat henne. I breven har jag även funnit en osäkerhet och tveksamhet från henne själv angående sitt konstutövande.Esther Ellqvist föddes 1880 på landsbygden i Skåne.

We are living in network society, where information and communication together with the technical development stands in the centre. Characteristic for network society is quick changes, new meaning of time and space, convergence and new possibilities of communication. Network society contains new technical developments, several with thepurpose to improve the possibilities of communication between human beings, which in some ways creates new social demands and expectations. In this study, I focus on the Internet, which is an important channel for the information, communication and marketing in network society. As whole network society, the Internet is constantly developing.This study, implemented with qualitative interviews, has the purpose to give new, deep and interesting knowledge about business to business companies? communication and marketing on the Internet.

Many companies choose to market their products and brands with help from celebrities. This is not a new phenomenon, though, this strategy is something that we consumers start to get used to and the risk that the consumer unconsciously unselects the message grows. A recently much-disputed theory is the use of incongruent marketing. This means that companies uses a marketing message with the objective to not match the consumer?s expectations.

AbstractIn urban societies people spend more and more time indoors, which put great demands on the indoor environment. If the ventilation is to manage the removal of unwanted substances in the indoor air, a good mixing of the air is required. The question arises that, whether the buoyancy forces will counteract a good mixing of the indoor air or not?This report aims to clear up the difficulties whether you need to consider the buoyancy forces or not, when adjusting a ventilation unit. For studying the indoor mixing of the air a two dimensional model is constructed in COMSOL Multiphysics.

Similarities in earlier research between leadership styles and communication forms were found, partly concerning relations and partly concerning work assignments. Our approach was based on the notion that there could be a correlation between the manager2019s choice of communication mode (informal/formal) and leadership style i.e. Relation-Oriented Behaviour Leadership style/Task-Oriented Behaviour Leadership style. A gender perspective was used in the research. The method was quantitative with a questionnaire to women managers (N=78) in the private and the public sectors.

Syftet med min undersökning var att undersöka Esther Ellqvists situation att verka som kvinnlig konstnär kring sekelskiftet 1900. Jag har utgått från ett genusperspektiv och med hjälp av litteratur och brev från brevsamlingen på Jönköpings läns museum har jag övergripande försökt kartlägga hennes liv som konstnär och kvinna. Med hjälp av mitt material har jag studerat henne i en samhällelig kontext.Jag har undersökt hur hennes uppväxt och sociala kapital påverkat hennes situation.Med hjälp av Pierre Bourdieus teori om socialt kapital och genom att kartlägga hennes liv som konstnär och kvinna i samhället i Sverige runt sekelskiftet 1900, har jag funnit aspekter som påverkat Esthers förutsättningar att som kvinna nå framgång inom det konstnärliga fältet. De rådande konventionerna om hur en gift kvinna, även ogift, förväntades vara och sysselsätta sig tycks till viss del ha hindrat henne. I breven har jag även funnit en osäkerhet och tveksamhet från henne själv angående sitt konstutövande.Esther Ellqvist föddes 1880 på landsbygden i Skåne.

The aim of this study was to investigate how disabled pupils feel about school lessons in physical education. Previous studies in the area show that many disabled pupils think that this is a problem. Drawing on data from one-to-one semi-structured interviews with six students in the age of 11-14 years, this study focused on how students with disability cope with their impairments and physical activity in school. The interviewees? background displays a wide range of sport related activities and besides school the interviewees seem to be engaged in different sports associations on their leisure time.