Relationship marketing is an important part of the new view of communication strategies. The theories around this subject has a general and global perspective on how to manage relations and communication problems. But somehow the local perspective is forgotten. In this thesis we have focused on the local market and which demands it has on the work with relationship management. The purpose of this thesis is to find out how relationship marketing can contribute to create a high valued brand on a local market.

Futurum.kom is a collaborative marketing project with the aim of strengthening the internal organization of Länsbibliotek Sydost, Regionbibliotek Kalmar and the 25 public libraries within the southeast region. The project intends to externally build the brands of the public libraries in Blekinge, Kalmar and Kronobergs län. This thesis is a study and evaluation of the implementation and results of Futurum.kom?s first campaign "Låna dig rik" at a public library. The analysis is based on the following issues:? What goals does the library have with the "Låna dig rik"-campaign.? What is the feedback from the staff's experience of the users in terms of needs and demands?? In which way does the library choose to implement the marketing campaign and what role do the users have in this process?? What is the internal performance of the library's marketing campaign, what was the experience of the staff of the campaign?? What is the external result of the library's marketing campaign?The method is based on a case study of a single library, with a series of interviews and document analysis of written and electronic documents.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.

This study aimed to explore the perceived role and mandate of civil servants employed in municipalities in Kronoberg county. The study aimed to answer the question whether civil servants engaged in municipal economics have different perspectives on their mandate and role based on how said civil servants implement and manage policy tools available in Swedish municipalities. The study aimed to through policy tools theory explain how civil servants through four categories view the policy tools employed in the municipality. The study is based on the reasoning that policy tools influences exercise of authority that in turn influences view on policy tools. In order to study civil servants perspective on perceived mandate and role interviews were conducted with a sample of civil servants from each of the eight municipalities in Kronoberg county.

The purpose on this study is to determine the extent of possible connections between tendencies to increased violent behavior and increased alcohol consumption among a total cohort of girls in the 9th grade compulsory school and 2nd grade upper secondary school in a Swedish county. In 2004 the Epidemiological Department carried out a health-status survey, using a self-report questionnaire, with students from both private and public schools in a specific county in Sweden. All respondents (N= ca 4000), attending all compulsory (at 9th grade) and upper secondary schools (second tier) on the survey date completed the questionnaire. For this particular study, 9 questions from the questionnaire, all concerning self-reported violent behavior and alcohol consumption habits were used either individually or combined in index variables. The result showed that while violence experience is low among these 4000 girls, it increased in relation to a corresponding increase in alcohol consumption.

Thesis in project management, D-level by Chris Baldebo & Anders Persson spring semester2011. Tutor: Lennart Ljung. ?Project Manager's Psychosocial Work Environment in thePublic Sector ? A Qualitative Study in the Värmland County Council?.The purpose of this study is to examine how project managers in the public sector perceivetheir psychosocial work environment in a public organization. Therefore we have formulateda hypothesis based on the assumption that there exist differences in how project managersperceive their psychosocial work environment, depending on whether they work in public orprivate sector.Based on the objective, one research question has been formulated: How do projectmanagers active in the Pegasus program experience their psychosocial work environment? Tobe able to say something characteristic about the project managers psychosocial workenvironment our approach has been to interview five project managers.

 Denna examensrapport beskriver arbetet med att utveckla ett nytt övervaknings och maskinalarmsystem till utbildningsfartyget M/S Calmare Nyckel. Systemet som konstruerades är styrdatorbaserat med grafiskt presentation av driftsvärden.Projektet drevs av tre sjöingenjörsstudenter på Sjöfartshögskolan i Kalmar. .

Bakgrund: Parodontit definieras som en inflammationssjukdom orsakad av en obalans mellan bakterier i den dentala biofilmen och värdens immunförsvar. Det saknas en enhetlig klassificering för allvarlig kronisk parodontit i epidemiologiska studier; internationell data avseende prevalens och utbredning av kronisk parodontit är därför svårtolkade. Det saknas studier som har undersökt huruvida och hur mycket variationerna av klassificeringar påverkar utfallet, det vill säga prevalensen av allvarlig kronisk parodontit. Syfte: Syftet med studien var att utvärdera skillnaderna mellan fem olika klassificeringar av allvarlig kronisk parodontit: (i) Konsensuskonferensen 1999, (ii) American Academy of Periodontology and Centers for Disease Control and Prevention (AAP/CDC), (iii) European Federation of Periodontology (EFP), (iv) Jönköpingsstudien samt (v) Skånestudien. Material och Metod: För att kunna jämföra klassificeringarna studerades prevalensen av allvarlig kronisk parodontit utifrån en population i Kalmar län.

Stress is part of everyday life and in the working conditions of the social services in Sweden. Thus each and every person has resources and strategies to cope with those stressors that construct the assumption of stress. The aim of this study was to understand how persons in leading positions of the LSS of Social Services in Kalmar experience and cope with stressors in their leadership and organization and to investigate what factors during working and non-working hours promote health. Influenced by the theoretical approach of Aaron Antonovsky´s Sense of Coherence seven qualitative interviews were conducted with persons in leading positions. They were asked about stressors, coping strategies, resources and health promoting factors that help to cope with stressors.

Title:?Speed cameras - an prevention of crime and a standard forming instrument of control??Authors: Markus HanssonTutors: Bo Isenberg & Carl HultExaminator: Ulf DruggeThe School of Human SciencesUniversity of KalmarThe studys purpose is to get a absorbed understanding for peoples attitude, and effect of speed cameras. The disposition for the study is to integrate earlier studies in the matter, combined with elevating interesting sociological conceptions. As an attempt to understand speed cameras as an instrument of force on the individual have Michel Foucaults concept Panopticon been used to see its effect, and it?s look upon how crime prevention will be formulated, which can give an explanation of why speed cameras are being used as an instrument of control on the traffic area.

I Kalmar kommun finns en datormodell över hela kommunens vattenledningsnät. Detta examensarbete gick ut på att med datormodellen samt med tryck- och flödesmätningar ge svar på ledningarnas kondition vad gäller råhetstal och eventuella dimensionsminskningar, samt framförallt läckagepotentialen i ledningarna. Målet var att få en så pass välkalibrerad modell att en avvikelse i tryck mellan det uppmätta och det beräknade värdet kunde detektera en flödesförändring, vilket i sin tur kunde bero på ett läckage. Modellen ska kunna användas som ett direkt läckageanalysinstrument. Beräkningsmetodiken som använts är State Estimation, som baseras på minsta kvadratmetoden.

The purpose of this quantitative study has been to investigate teenager?s perception of obsessions and compulsive acts. Teenager?s perceptions and experiences as well as connections between the taboos surrounding the topic and the perception have been examined. The study has taken in to consider gender perspective, in regards to certain topics.

The hotel is located on Skatholmen in the archipelago of Stockholm, Värmdö county. The hotel building has an open structure characterized by hospitality and the nature outside. The rooms have stunning views of the island landscape and lush forest. With biodiversity and valuable nature in mind, the building has been designed with a structure that should not be too intrusive in the surrounding landscape. The building is meant to blend into the dark silhouette of the island and to give a light footprint on the topography of the landscape.The use of well-chosen materials and similar design, both in plan and facade, creates a consistent building despite the building's somewhat playful expression.

Syftet med denna uppsats är att undersöka den kvinnliga representationen i Kalmar läns landskommuners kommunalfullmäktige från 1938 till kommunsammanslagningen 1951. Detta innefattar att söka en översikt över i vilken grad kvinnor är representerade i länets kommunalfullmäktigeförsamlingaroch att undersöka hur dessa kvinnliga ledamöter syns i protokollsmaterial i ett par kommuners fullmäktigeprotokoll. Södra Möckelby och Vickleby kommuner med relativt hög andel kvinnliga ledamöter har valts som exempel.Undersökningen av valstatistiken visar en ökning i både antal kvinnor och antal kommunalfullmäktige med kvinnlig representation under perioden. Länet ligger under riksgenomsnittet, men ökningen är ungefär densamma i relativa termer. Närläsningen av protokoll visar att kvinnor främst omnämns vid frånvaro, vid val till olika uppdrag eller vid uppföljning av dessa val.

This paper is based on a quantitative survey. The study aims to answer the questionwhich media young people rather use to take part of the news. The results showthat young people today in Kalmar preferably and often read newspapers on theInternet and mobile phone.The questions asked was about which media they usually use, the level ofconfidence they had in various media, how interest was in different newscategories, willingness to pay for online news and background issues relatedsubjects. The survey was aimed at high school students in Kalmar and weredistributed and collected on-site at the schools. What was remarkable among theresponses was that young people largely had access to a morning newspaper athome and said that they would consider subscribing to one in the future.