ABSTRACTCourse/level: Enterprising and Business Development, Bachelor Thesis, AUT2012, 2EB00ETutor: Magnus ForslundAuthors: Linn Danielsson & Alexander OlofssonKey words: Strong diversity, Consistent Corporate Culture, Core Values, Corporate Strategy,Definition of Diversity, Working with Diversity, Management, Standardization.Title: Diversity or Corporate Culture ? A case study on the paradoxical relationship betweendiversity and corporate cultures in corporations and organizations.Background: Diversity and corporate culture can in various ways result in corporate andorganizational advantages. While diversity promotes innovation, creativity and companydevelopment corporate culture possesses advantages such as efficiency, community and unity.Diversity and corporate culture seems to create various benefits that are both beneficial forcompetitive advantage.Problem discussion: I would be beneficial for companies and organizations to maintain bothdiversity and corporate culture since they complement each other. However, diversity andcorporate culture have different purposes and benefit in different ways. The question is howtwo such different strategies can meet.Question for research: How does diversity and corporate culture co-exist in corporations andorganizations?Purpose: The aim of this study is to create further understanding for the co-existence betweendiversity and corporate culture in corporations and organizations.Method: The study is made qualitatively with a hermeneutic approach and based on a casestudy on two corporations within the real estate industry.

Title: Strategies for competition ? a study of the Swedish contact lenses market.Authors: Pernilla AArskog and Annika Lange.Background: As a market gets more mature and the competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service management and take its point from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty.Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further competitive advantages.Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included.Analysis: In the analyse part of this thesis it was concluded that the traditional opticians conception about their customer not agrees with what the customer evaluate as important. Many of the customers have thought about changing their optician, and besides that do not recommend their optician, and can there for not be categorize as loyal customers.

This essay is about the development process I have undergone during my experience-based preschool teacher education. I write about my internal process, about how I as a childcare worker go from assertiveness and believing in myself into fighting doubts, thoughts and feelings as a preschool teacher. The purpose with this essay is to make the difficulties with managing new knowledge and practicing it in real life visible, and at the same time overcome your uncertainty in a new professional role. The essay is based on two stories from my professional life where I, in the first one portray my actions and behavior as a childcare worker and in the second one as a preschool teacher. Based on my stories I try to answer questions as what does the individual learning process look like when going from one professional role to another in the same profession? What impact does theoretical knowledge have on practical knowledge?I have used reflection and writing as methods for my paper.

Syfte: Syftet med detta examensarbete är att genom en jämförelse mellan det köpande och det säljande företaget belysa vilka faktorer som kan bidra till att outsourcing av redovisningsfunktionen blir framgångsrikt. Metod: I denna uppsats har vi använt oss av en kvalitativ undersökningsmetod och ett hermeneutisk synsätt. Detta eftersom vi har gjort några intervjuer och inga data har samlats in som kan göras mätbara. Vår intervjumetod var ostrukturerad då de intervjuade fick chansen att styra hur intervjuerna artade sig och en öppen dialog fördes. En undersökning kan ha olika avsikter, vi använde oss av de beskrivande och förstårliga. Då syftet med examensarbetet gick ut på att belysa vilka faktorer som kan bidra till att outsourcing av redovisningsfunktionen blir framgångsrik. Resultat & Slutsats: Under uppsatsens gång har vi kommit fram till att vi anser att företag borde outsourca sin redovisningsfunktion, då företag ska göra det de är bäst på.

Bakgrund: Trots all forskning och kunskap om vikten av fysisk aktivitet ökar livsstilrelaterade sjukdomar. WHO (Världshälsoorganisationen) har klassificerat fysisk inaktivitet som en av fyra ohälsosamma levnadsvanor som vid minimering kan förebygga sjukdom och för tidig död. Fysisk aktivitet på recept (FaR) inkluderar hälsofrämjande hälso- och sjukvård och ökad fysisk aktivitet som är två av Sveriges elva folkhälsomål. Syftet med litteraturstudien var att undersöka hur fysisk aktivitet på recept påverkar den fysiska aktivitetsnivån. Metod: En litteraturstudie gjordes och sökning utfördes i LibHub och Academic Search Elite av artiklar publicerade mellan 2005 och 2012.

Background: Globally, one percent of all people diagnosed with cancer are children. Childhood cancer often requires long and tough treatments. When a child is diagnosed with cancer it also affects the family and the relatives. Aim: The aim of this study was to describe the nurse?s role in the care and treatment of children with cancer.

The research within the management control systems-field and more specifically performance management has been rather shallow and not much has happened the last decades besides the balanced scorecard. The researchers see a lack of studies focusing on the effects of an integrated performance management system and also how it affects the different hierarchical levels and the tasks to perform.We decided to perform an essay with case study-characteristics by looking at both the strategic and tactical level at Volvo Group, or more specifically Group Trucks. We performed three different interviews, one at the group level and two at the division level. The aim was to see what effect an integrated performance management system had on the tactical level (i.e. the divisions).Our findings and corresponding analysis suggested that Volvo was a rather centralized company in order to get the performance management system to work by enabling a ?weekly control?.

Syftet med denna studie var att se vilka budskap angående hälsa och träning som de tryckta medierna, i detta fall SOLO Magazine och Women?s Health, sänder ut. Dessutom undersöktes hur dessa budskap tolkades av läsarna, hur dessa förhåller sig till tryckta respektive sociala medier samt hur de uppfattar att kvinnor porträtteras i media. Studien grundar sig i Stuart Halls kommunikationsmodell encoding/decoding och omfattar en receptionsstudie som är baserad på en retorisk textanalys och därefter en analys av deltagarnas avkodning. Läsarna representerades i denna studie av två fokusgrupper där samtliga deltagare föll inom de valda mediernas målgrupp; kvinnor i åldrarna 18-35.

SummaryAim and research questionsThe purpose of the study is to examine how physical education (PE) teachers can work to increase young people?s interest in physical education but also physical activity in general.- How can PE teachers work to increase student?s interest in physical activity?- Does PE teachers believe that the student?s interest for sports is achieved according to the educations curriculum and in that case, how?- What problems can PE teachers encounter in their efforts to get young people motivated for physical activities during PE classes?MethodPrior to implementation of the study i reviewed on a lot of past research and got interested about the problem with unmotivated students. After this I looked for different theories that I could use for my study and settled with the KASAM theory by Aaron Antonovsky. The method applied in this study was a qualitative interview method. The aim was to find out how teachers work to motivate their students to be physically active and wanting to participate in PE classes.

AimThe purpose of the study was to investigate how upper secondary school students experience performance demands during their physical education and health classes (PE-classes). The questions were as following: Are there differing perceptions between the sexes whether students experience performance demands? In what situations do the students feel that the demands on their performance are high during PE-classes? Do the students experience of demands on performance differ whether the physical education and health teacher is male or female? Do students feel unfairly treated by the physical education and health teacher during PE-classes?MethodSeven upper secondary schools in Stockholm?s administrative district were randomly selected to participate in the survey. The principals were contacted for further information and to set a date for performing the survey. The project leaders were present during the days the surveys were taken by students in the social science and natural science programs.

The purpose of this study is to investigate what kind of idea a group of students in third grade, who attends a school in the Stockholm area, have on group work in school and how they think it affects their learning.The study is based on two questions:What opinion do the students have about group work?What opinion do the students have about how group work affects their learning?The method I have used to retrieve information has been to interview six different students, where the interviews were both individually and in groups. I started by interviewing students individually and then had a group interview. The idea with the group interview was to end it all with a brief discussion about the thoughts that came up during the individual interviews. I chose a selection of six students, four girls and two boys which they all were at the age of 9 and go to the same school.The socio-cultural and structural perspectives, is those theoretical perspectives that my study is based on.

In today´s forestry, assessments of needs for thinning are based on basal area measurements. This is an indirect measurement. The approach and the developed assessment tables are based on an assumed production forest, which implies that management proposals in stands that deviate from the basic model may be misleading. Since Walter Bitterlich in 1948 launched the idea of the relascope, several modifications have been developed for different purposes. In common is that all are based on a certain angle measurement principle.

Words like pirates and anti-pirates are becoming common features in the cultural political debate of today, and the file-sharing phenomenon has become a more and more delicate and disputed subject. The fact that people are organizing in networks to swap computerfiles with each other has, among other things, led film and music companies from all over the world to initiate a number of anti-piracy organizations, assigned to protect the right to culture and information. The industrial organization Antipiratbyrån (the Anti-pirate Bureau) and the network Piratbyrån (the Pirate Bureau) have on several occasions been used to represent the prevailing conflict in Sweden. The purpose of this study is to apply a sociological perspective to the collective act of file sharing. Additionally, the purpose is to argue that the activity can be understood as a social movement, although it is rarely referred to as such.

The current debate about environment and climate change has contributed to more andmore investment in alternative energy sources such as wind, solar and biogas. The Swedish Parliament has set the target that wind power should supply 10 TWh in 2015.In Sweden, wind power establishment began in the early 1980s. Since then the development has gained a tremendous momentum. The purpose of this study was to find out what problems wind power brings and what power relations that exists in connection with wind power establishment and how the landscape is affected by windpower construction, focusing on some cases in Falkenberg and Varberg. This study shows that wind power establishment is a very complicated process.

Obesity is the most common nutritional disorder, and is defined as an accumulation of excessive amounts of adipose tissue in the body. Obesity is a condition where an animal exceeds its optimum body weight by more than 10-25%. Risk factors associated with obesity may include breed, age, castration or high energy intake relative to energy consumption. The consequences of obesity are believed to be metabolic and hormonal changes, as well as cardiovascular and respiratory diseases, orthopedic problems, tumors and premature death. Prevention and early detection of obesity leads to better health care.