Sociala medier och public relations kan vara effektiva verktyg i festivalers strategiska kommunikationsarbete. Fo?r att kunna skapa en dialog och uppra?ttha?lla en relation till sin publik anva?nder arrango?rerna ett antal tekniker och PR- strategier. Underso?kningen visar hur dessa strategier anva?nds och hur de fyller ett antal funktioner fo?r de ba?da akto?rerna.

How does a corporation work during the recruitment phase to entice and motivate younger members to work for their organization?The aim is to examine in which grade corporations and organizations? recruitment needs to adapt to encounter Generation Y on the labour market.The base in our method is abduction and our research is based on a qualitative method. We have fulfilled interviews with corporations such as Scania, Skatteverket, Swedbank and Appelqvist & Ottoson HR AB.Corporations need in a sense change their recruitment and emphasis their resources to sell the whole corporation and its image to the young job applicant. The younger members demand a total impression of the corporation to implement an interest and to get motivated to work there. Together with our respondents we have realized that Generation Y has higher demands on their workplace than earlier generations..

In this thesis I discuss and analyse the relationship between USA and Europe since the end of the Cold War. Many authors claimed that the Soviet threat was the glue that kept the continents together. Now that threat is gone and new challenges have risen. In what way has this relationship been influenced by the new challenges this new era stands for? By doing a case study and by using two quite different theorists, John Mearsheimer an offensive realist and Joseph Nye who is a liberal institutionalist, I?ll try to show how for example September 11, anti-amerikanism and NATO can be explained and understood.

Facebook is today a phenomenon that has connected the whole world. With millions of users this has become an attractive place for soccer clubs to connect with their fans. But in what ways are they using Facebook as a tool to connect with their fans?This essay aims to answer the question if it?s a difference in the way English and Swedish teams communicate with their fans on Facebook. The study was conducted with the use of telephone- and mail interviews.

Moldova is one of Europe?s poorest countries with a struggling business environment and an unpredictable political situation. The purpose of this thesis is to understand the implications of corruptions and why networks have come to play a key role in the Moldovan culture and if the formations of network are due to heritage or an effect of functionalism. The focus of the study is also to explain how the networks develop and the formation and maintenance of loyalty and trust among the members of the network. The study is of a qualitative nature that uses a key informant sampling method to get access to members of different business networks.

The purpose of this essay is to explore the actor network of a high technology company in the textile industry called F.O.V. Fabrics. The background for doing this is a recent project, which we choose to call the Salt & Paper Battery Group, aiming to commercialize a newly discovered technology ? a battery based on cellulose from an alga. We start by examining a range of network theories in order to eventually shape a framework of our own.

This is a theoretical study of changing relations between men and women in the context of modernisation. Ideas derived from a general theoretical discussion will be illustrated by examples from countries that are going through societal changes affecting the lives of men and women; Uganda, Morocco and Mexico. Focus will be on connections between changes in the public sphere and interpersonal relations in the private sphere. One part examines certain effects of women?s increased participation in politics and in the workforce, concluding that these changes may cause conflicts with traditional values and consequently tensions in inter-gender relations.

From a time where employees often remained at one company until retirement, globalization and changed employment patterns have created a more mobile labor market in the last years. In an effort to expand the connection between organization and employee a rising interest in corporate alumni networks has emerged. Previous research has shown that conditions for such networks are formed through employees social identification, perceived organizational support and organizational citizenship and can be shaped by company's HR practices.This paper aims to examine two case companies' perceived benefits through alumni relations as well as their HR prac-tices, in order to increase understanding surrounding the relationship between the two areas. Further the study intends to draw conclusions about the role of corporate alumni networks in the creation of the received benefits.The study indicates that HR practices, through the creation of an organizational citizenship behavior, can influence the conditions for beneficial alumni relations. Results show that some expected benefits of alumni relations can be re-ceived through strong citizenship.

Internal communication is an important factor in organisations today. For many system development teams it?s critical that the communication works well. Without communication, success would be impossible. This study aims to highlight the effect communication has on the members of agile project teams.

The focus of this study has been to plumb social workers experiences regarding their work methods in two institutions regarding unaccompanied children through a perspective of gender. In this study, four semi-structured qualitative interviews has been contrived in purpose to gather in material which has been presented in five themes to ease an analyse focusing of gender. In all the interviews both authors participated with one in charge and one taking notes. One of the main focuses has been the relations between both social workers and their clients and between colleges in the institutions. The other main focus has been the activities, both planed and spontaneous, which the clients been offered, for example football, bowling and boxing.

The 26th of February 2009 the Swedish government gave a referral to the council of lawregarding the removal of a law concerning mandatory membership at a student union andstudent nation while studying at a university or college in Sweden. This has led to adiscussion amongst the student nations in Uppsala as to how this proposed change will affectthe nations? future operations. Some, including the chairwoman for Kuratorskonventet,Therez Olsson, and the 1Q for Norrland?s student nation, Jon Stridh, have expressed theirworries that this could lead to a decrease in members.

This thesis uses statistical methods to investigate if political appointees working for the Swedish government are good representatives for the members of the ruling party. This is a relevant question since the number of political appointees and the political fields in which they are employed have increased. Some say that this is a sign of presidentialism, which in this context means that the prime minister and his cabinet are becoming more independent from parliament and supporting party. The research is done by comparing the political appointees with an select elite of party members regards to socioeconomic background, which interest that are promoted in society and ideology. The consequences of differences on these characteristics between political appointees and the party elite could be that some interest in society are wrongly overrepresented while others are wrongly underrepresented by the unelected political appointees.

The purpose of this essay is to examine how young members of Free Churches relate to issues connected with lifestyle and identity, based on the changed conditions for the self in late modernity. More specifically, I want to examine how they deal with the increased degree of detraditionalisation and institutional individualization in late modernity.My research-question is:How do young members of Free Churches relate to issues connected with lifestyle and identity, with the increased degree of personal freedom and institutional individualization in late modernity as a starting point?The empiric part of the essay is carried out by qualitative in-depth interviews with five young members of Free Churches. These semi-structured interviews are focused on a number of different areas of the changed conditions for the self in late modernity.My theoretical perspective has been constructed from the theories of Anthony Giddens, Zygmunt Bauman, Ulrich Beck and Elisabeth Beck-Gernsheim. From these theories a focus on certain relevant areas of the condition of the self in late modernity, has developed.

The purpose of this study has been to analyze the relationship between commercial brands and a subculture, with a focus on a number of elements of success. These elements could be in the nature of sale stats as well as that of influence within the subculture. All of this within the context of the snowboard culture. In accossiation to this we have formulated a question of study:What marks brands which gains influence within a subculture in addittion to becoming an important factor in the self-expression process of the cultural members?In this study, we have practised a qualitative method based on six (6) independant interviews with participants, active within the snowboard culture as well as one outside marketing executive and one ethnological reseracher.

Since drinking habits are created in social environments the workplace has an important role in alcohol prevention. This study has investigated employees (N=216) in a Swedish municipality work organisation with the purpose to describe the alcohol culture in workplace and how it influences on the workers attitudes towards alcohol. The theoretical baseline for the study has been Ames and Janes framework that explains the relation between workplace culture and drinking habits among workers. The study showed significant relations between restrictive attitude towards alcohol and not drinking with co-workers (POR: 2.5) and feeling low pressure in the work situation (POR: 2.2). Therefore it should be of interest for employers to adopt a cultural perspective and a primary prevention strategy in their alcohol policies that focuses on social relations and the workplace conditions.