Uppsatsens titel: Elefanten & kassakon på Internet. En kvalitativ studie om hur företag kan nå den stora kohorten 50-plus genom marknadskommunikation på Internet. Syftet med denna uppsats är att med hjälp av kvalitativa intervjuer få förståelse för hur 50-plussare, d.v.s. personer i åldrarna 50-65 år, uppfattar och reagerar på marknadskommunikation på Internet. På så vis vill vi kunna påvisa hur företag kan bedriva marknadskommunikation på Internet för att nå dagens 50-plussare.

Internet är idag en av de största informationskällorna som används av en stor del av befolkningen. För att göra webbplatser tillgängliga för personer med funktionsnedsättningar är det viktigt att man som webbutvecklare är medveten om hur internet används av dessa grupper, vilka tekniska hjälpmedel de kan använda sig av och vilka problem som finns. En webbutvecklare som besitter dessa kunskaper kan anpassa design och kod som ökar tillgängligheten.I denna studie har vi genom en enkätundersökning tagit reda på hur Sveriges universitet och högskolor arbetar för att öka tillgängligheten på sin webbplats. Vi har också utfört en kodkontroll av förstasidan på alla lärosätens webbplatser för att se om koden uppfyller kraven på tillgänglighet.Resultatet på undersökningen är analyserat utifrån riktlinjerna inom WCAG 2.0 vilket ger en tydlig bild över hur de olika lärosätena har tillgänglighetsanpassat sina webbplatser. Genom undersökningen har vi funnit att de flesta universiteten och högskolorna arbetar för att öka tillgängligheten genom att jobba efter riktlinjer och rekommendationer, men det finns även brister som kan förbättras..

Bakgrund: Distriktssköterskors arbete har förändrats över tid. Patienter är idag ofta välinformerade om sin hälsa och medvetna om att de kan påverka sin hälsa. I dagens samhälle är internet en vanlig källa till hälsoinformation, som har blivit allt mer tillgänglig. Det är viktigt att patienten känner delaktighet i sin egen vård.  Vårdgivaren har ett ansvar att leda patienten till tillförlitliga informationskällor. Syfte: Syftet med studien var att belysa distriktssköterskors erfarenheter av att patienter söker hälsoinformation på internet och hur det påverkar deras arbete.

Bakgrund: Personer som använder Internet kan bli övervakade och profilerade av bland annat spionprogram och cookies på webbsidor. Dessa spion-program och dolda filer kan samla ihop information om användaren som skickas tillbaka till sändaren. Detta sker ofta utan användarens vetskap. Företag som placerar spionprogram i fildelningsprogram har syftet att samla information för att sedan rikta reklam till privatpersoner. Den information som kommer tillbaka kan säljas vidare i undersökande syfte för reklam till en tredje part.

The aim of this issue is to study how Swedish public libraries deal with the principles of freedom of speech and freedom of information in connection with public use of the Internet. The authors intention has been to find out whether the public use of the Internet has caused ethical problems for library workers and how the libraries solve situations when they consider their principles violated by library users. The authors study the debate on the issue in a couple of Swedish library magazines published during the late 1990s and they also give a few examples from the USA during the same period. They study the ethical principles and directives for schools published by the Swedish Board of Education as they claim that many of the public library users are students who bring along their ethical conceptions and thereby affect the ethical climate of the libraries. In their study the authors refer to ethical rules given to librarians by their trade union DIK and to the conclusions drawn from the hearing Good Ethics on the Net held by the Swedish IT Commission in 1998.

Projects of all kinds generate documentation that needs to be organized and stored for future use. Well adapted tools, together with a unified modus operandi need to be available for both the project members and those having a more organizing role if an organization is to be effective.A study of the tools available to project members at Svenska Kraftnät have been performed along with an analysis of the guidelines for the tools' usage. The study has focused on the needs of the project members, not the organization as a whole, thus providing a bottom-up approach to the problem instead of the more organizational top-down approach. Interviews of around 20 project members, whose roles include project leaders, technical experts and documentation supervisors, have been conducted to get an idea of the practical problems that exists.All systems, except for a local network storage device, were found to at least meet Svenska Kraftnät's current demands. The usage guidelines, however, covers only the general process that a project should follow and lacks detailed information on a per system level in several areas.

The objective of this work was to evaluate and implement a number of energy saving functions for a specific embedded system. The functions were then grouped into a number of energy levels with known properties in terms of functionality, energy consumption, and transition time between the levels.The embedded system consisted of an AT91 ARM9 processor, GSM/GPRS modem, display, Ethernet and other peripheral units. Some energy saving methods that were considered were suspend to RAM, suspend to disk, frequency scaling, and methods for saving energy in the modem, Ethernet, USB and display backlight. The functions were grouped into levels and an interface was specified for controlling the energy level.It proved possible to get known properties within the defined energy levels, even though the paritioning of functions into these levels proved to be sub-optimal in a typical application usage scenario because it was designed for mainly energy consumption, not usage.The final result is a number of energy saving functions grouped into levels, which are controllable via an application interface. Each of the levels have a known energy consumption in both loaded and un-loaded mode..

Facilitated by the breakthrough of the internet, new ways of organizing internet-based projects that harness the power of the crowds are becoming increasingly common. Today there are ways of using the crowd as paid labour, as funders of your new project ventures and even for helping scientists doing science. Staying true to its traditional principles of objectivity and trustworthiness while asking the crowd to contribute, crowd generated ?Citizen Science? does not provide even the slightest amount of pay in exchange for the time and effort put in by their contributors. Surely there can not be many people willing to do such a thing voluntarily? Actually, practice is showing the exact opposite with contributions counted in their millions among the more popular Citizen Science projects.

The purpose of this study is to analyze and understand how music festivals in Sweden are marketed today and the changes that will and may occur in the future. Music festivals are a common phenomenon in Sweden today and since most of them only are arranged once a year it gives the marketing of them a special character. Therefore I find it interesting to look at how the development of the Internet will change the marketing of music festivals. This study is based on a qualitative method where I have performed eight interviews with people who have given me their thoughts about this subject. The gathered material and my conclusions of this study are presented in chapter 4 and 5 and for further knowledge about this I recommend you to take a closer look at those chapters..

AimThe study aims were to identify young adults? sources of nutritional advice on the Internet and how they perceive the credibility of these. The study also aimed at exploring young adults' knowledge of national recommendations issued by the National Food Agency.MethodA web-based survey was distributed on the social media platform Facebook. The questionnaire contained a total of 14 questions regarding online nutritional advice and its credibility. Finally, it requested the respondent's knowledge and credibility of the national nutritional recommendations.

To purchase a house or an apartment is often one of the major personal financial commitments for a person. In 2005, 84% of the homeowners sold their homes using a estate agency. During 2006 several new opportunities appeared on the market, giving the homeowners more of a choice in what way to sell their homes. Media describes the alternatives in general ?as the agents on the Internet?.

Internet är idag en del av ungdomars vardag. Denna relativt nya och okontrollerade miljö skapar nya möjligheter och dimensioner för mobbning. Detta arbete avser att undersöka utbredningen av mobbning via Internet (I-mobbning) bland ungdomar i Östersund. En enkät utarbetades och besvarades av 240 gymnasieelever i årskurs ett på Jämtlands Gymnasium i Östersund. Resultatet visar att under årskurs nio har var tionde elev upplevt sig mobbad via Internet.Det är män som I-mobbar i högre grad och kvinnor som drabbas i större utsträckning.

Skiascopy, also called retinoscopy, is a method for determining the refractive power of the eye. There are only a few, old studies made on equine refraction. The aim of this study was to investigate the refractive power in a population of Swedish horses. The study consists of a review of relevant studies done on animals and an experimental part where the refractive power of 93 horses of different age, breed and usage was examined. A pilot study of 12 horses was performed regarding the importance of cycloplegia when doing skiascopy on horses. The results of the pilot study show no significant difference in the skiascopy results between the group before and after cycloplegia were induced. Consequently, there is no need of inducing cycloplegia before doing skiascopy in adult horses. The study shows that horses usually were emmetropic (normally sighted) with minor deviations toward myopia or hyperopia.

The aim of this thesis is to investigate the content in Swedish library weblogs. We want to examine what the posts contain, especially on the subject knowledge organization. Which themes do the weblogs have in common? How the weblog authors categorize their posts and how the readers use the comment function, are other questions we seek answers to in the thesis. We have performed content analysis where we created the code units during the process.

As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and that this restructuring is driven by the rapid consumer adaption of internet media.In this thesis I elaborate on "how the Internet is affecting the conditions for value creation in printed newspapers" and "how the Internet is affecting the conditions for other actors involved in the printed newspaper's value creation". These two questions land us in the bigger question of "Does the Internet act as a compliment or a substitute to the printed newspaper ".To answer these questions the printed newspaper is represented as the actor in the middle of content producers, advertisers and consumers. It is in its role as a means of distribution and as a co-ordinating force that we study the value creation of the printed newspaper. The empirical base of this thesis is a qualitative participant observation where the author during a period of time interacted and collected data from the open discussion in blogs by several of the industry's top influentials combined with material from seminars and reports on the current state of media.