For many companies, the Internet has revolutionized the relationship they have with their customers concerning costumer service. The use of Information Technology in regard to Internet as a media has provided companies with the opportunity to build customer databases in order to target their customers individually. The airline industry was one of the first pioneers to use the full potential of Internet to improve customer relations and its profits which we aim to investigate in greater detail in our thesis.Our thesis answers the question on how Scandinavian Airlines' (SAS) Eurobonus department uses their website to create valuable and profitable relationships with SAS loyalty club members through direct marketing. In order to answer our research question, three key informants have been interviewed - each representing different sub departments at Eurobonus; service and support, IT and marketing. Our results were that the Eurobonus department use direct marketing methods by sending customized e-mail offerings to target specific customer, using their customer databases.

Clinicians in veterinary practice have responsibilities for the development of global antibiotic resistance. In some cases, antibiotics are contraindicated or even useless in wound treatments and therefore other options are needed. Antiseptics may be another option but their use are controversial and may be questioned by owners. As professionals, it may be very difficult to be able to motivate this choice of treatment. The aim of this paper is to gain knowledge about four antiseptics; iodine, silver, polyhexamethylene biguanide (PHMB) and honey to make it easier for veterinary nurses and other clinicians in veterinary practices to decide their potential use. The assessment will be made with consideration of the available evidence concerning the properties, usability and the animal?s experience. The results showed a lack of evidence in in-vivo studies in horses, particularly studies within the field of veterinary nursing.

Idag exponeras varje person för upp till flera tusen annonsbudskap per dag. Annonseringen på Internet ökar och människor översköljs med färgglada, blinkande annonser så fort de går in på Internet ? men forskning har visat att många av annonserna helt ignoreras. Författarna till denna studie hade för avsikt att studera den bakomliggande psykologiska processen som förklarar varför vissa annonser på Internet uppmärksammas medan andra helt ignoreras, samt studera faktorer som påverkar denna process. Genom litteraturstudier, observationer och intervjuer har författarna förstått att det finns två kognitiva uppmärksamhetsprocesser: den exogena/stimulansdrivna processen som härrör från den varseblivande processen och den endogena/målstyrda processen som härrör från en samverkan mellan läsbeteendet på Internet och hjärnans minnessystem.

The aim of this paper was to describe the phenomenon of threats and violence within a Swedish penal institution. The study was thematized according to the three main research questions. These were as follows; The threats and violence prison staff have experienced in their workplace (I) how these experiences affected them in their work performances (II) and in their private life (III). By a qualitative design, in-depth interviews were carried out with four persons who are, or formerly have been, gainfully employed at a penal institution. Concepts from the theory of symbolic interactionism and a theory of human action have been used in the analysing process of this paper.

Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

AbstractThe overarching goal of this study is to investigate whether teachers of Swedish at upper secondary schools in Sweden feel that they know how to teach critical literacy, especially on the Internet, and also if they know how it is taught. It also investigates the difficulties teachers experience in teaching critical literacy. A secondary goal is to investigate the knowledge of critical literacy among students at upper secondary schools in Sweden. The study is based on quantitative and qualitative research. The research consists of two parts.

Syftet med denna uppsats var att undersöka dels vad det är som får människor att vilja träffas "face-to-face" från en kontakt via Internet, dels vad som väcker attraktion för en annan människa på Internetdejtingsajten Q500. Totala antalet deltagare var 732 stycken, varav 395 kvinnor och 337 män. En explorativ undersökning har gjorts med hjälp av två riktade enkäter; en för de som hade dejtat någon via Internet och en för de som inte hade det. Frågeställningarna för undersökningen var vad användarna på Q500 uppfattade som särskilt attraherande, vad som kunde tänkas leda fram till en dejt offline från en kontakt online och om eventuella signifikanta skillnader fanns mellan könen, samt mellan de som dejtat och de som inte dejtat någon tidigare via Internet rörande hur de skattat frågeområdena. Civilstånd och ålder korrelerades med skattningarna och det framkom en del svaga positiva samband.

The main purpose of this study was to establish to what extent undergraduate students use reference services, what knowledge they have about those services and what their views of them are.The survey took place at Lund University Library, UB1, the main library responsible for collections in social sciences, humanities, theology and law. A total of 476 undergraduate students were asked to fill in a questionnaire, 273 accepted. The study is quantitative and was carried out during the autumn semester, 1996.The results show that the service used most frequently by undergraduate students is the reference collection. The least used service is the Internet, more than 50 percent of the students never use Internet at the University Library. In general, students are very pleased with the service given by the reference librarians, and with the collection of reference books.

Internet används idag av väldigt många ungdomar som kommunicerar genom Instant messaging och e-post eller är medlem i olika Communitys såsom Facebook. Många ungdomar använder även Internet till att kontrollera och söka efter fakta. Unga tjejer tillhör den första generationen som växer upp i detta enorma informationsflöde som Internet och de sociala medierna innebär och de är även en av de grupper som är väldigt påverkningsbara genom bland annat olika medier. På Internet kommuniceras det mycket kring sex, vilket bland annat märks genom att sex är det vanligaste sökordet på Internet.Syftet med den här uppsatsen är att undersöka hur unga tjejer använder sociala medier, dvs. Internet, när de vill ha information om sex och samlevnad och vi vill även få reda på hur tjejerna vill ha information om sex.

On the 26th of January 2010, the Supreme Administrative Court in Sweden gave five rulings which greatly affect the possibility to keep a close company within a family by transferring the ownership of the company to the next generation. The five rulings concern the interpretation of the prerequisite, same or similar activity, which can be found in section 57, clause 4 of the Swedish Income Tax Act.    The prerequisite is fulfilled when an entire or parts of a business is transferred to another close company and the receiving company?s business activity is within the framework of the transferring company?s business activity or when the companies have a similar connection. Depending on which shares that are being evaluated, the prerequisite can refer to both the shares in the receiving or the transferring company. When the prerequisite is fulfilled, a standardized amount of the business income will be taxed as capital gains and the surplus will be taxed as earned income.

Background: Vacuum assisted closure, VAC, is a method which can benefit wound closure. There are not many reliable studies about the effects of VAC in different types of wounds. Previous studies have shown that patients have experienced pain during dressing changes.Aim: The aim of the study was to survey in what kind of wounds the vascular surgery ward have been using VAC, to study the treatment process of VAC and how it has been documented and also to investigate if patients with VAC experienced pain during dressing changes.Method: The patients were chosen from a ledger, which contained 77 patients that had been treated with VAC on the vascular surgery ward. Data were collected with a journal survey protocol.Results: The result is based on 67 patients with a total of 79 wounds. VAC was shown to have a good effect on wound healing and infected surgical wounds were the most commonly wound category undergoing treatment with VAC.

Bakgrund: I massmedia har det på senare tid börjat uppmärksammas ett nytt fenomen inom internetbaserad marknadsföring som kallas för viral marknadsföring. Det har dock inte gjorts några studier om vad begreppet egentligen innebär. Syfte: Att ge en innebörd åt begreppet viral marknadsföring och att undersöka de faktorer som kan påverka möjligheten att kunna utnyttja viral marknadsföring. Avgränsningar: I denna studie har vi avgränsat oss genom att säga att teorierna kring viral marknadsföring endast går att applicera på Internet. I studien behandlas endast konsumentrelaterade produkter.

It is more common now to purchase products and services on the Internet. More and more companies choose to sell their services and products this way. Some services and products the customers can get delivered directly to their computers. Therefore, it is important for entrepreneurs to know when they risk a permanent establishment in another country due to their Internet based activity. If the company gets a permanent establishment in the other country, the other country can tax the income which is relatable to the company?s permanent establishment.

Dagens ungdomar har tillgång till fler forum för umgänge än tidigare generationer. Ett av dem är självfallet internet, som har funktionen av en gigantisk mötesplats för mängder av ungdomar varje dag. Tidigare var umgänget huvudsakligen begränsat till möten i verkliga livet och således även de problem som kan uppkomma i mänskliga relationer, till exempel fenomen som mobbning. Nu ger internet en möjlighet till ökat socialt umgänge för många av ungdomarna. Dock rymmer nätets fördelar även nackdelarna, och som titeln antyder en risk för dubbel utsatthet.

Purpose:  The purpose of this paper is that from the physical travel agencies perspective try to see how they perceive their future, knowing that the booking on Internet has increased.Problem: What are the prospects for future development of the physical travel agency? Has the technological development affected the physical travel agency and forced it to change its role and meaning?Method: This paper has a qualitative approach. Interviews have been made with employees on physical travel agencies to try to reach a deeper understanding and thereafter be able to give us an understanding of our problem.Conclusion: The physical travel agency has been given a new role as the employees are no longer seen as sellers but more regarded to as consultants. The travel agency has become more of an information bank than just a shop where travels are being sold. Despite this change, we believe that customers will continue to visit the physical travel agents because of the unique knowledge and services they can provide that Internet not yet can offer.