This study explores the different effects on attitude and behaviour three frequently used advertising techniques have. The techniques compared are social influence and egoistic and altruistic benefit-appeals. The results showed that ads featuring social influence had statistically significant higher mean values regarding attitude towards the ad compared to both the other ads, and significantly higher mean values regarding brand attitude compared to the ad appealing to egoistic motivations. Though, all advertising effectiveness measures used in this study - that is, attitude and intention variables - indicated that social influence was more effective than the other advertising messages. Thus, in accord with earlier studies, it can be stated with confidence that social influence is an effective tool to use in marketing communications..

SyfteSyftet med uppsatsen är att vi ska identifiera nya potentiella utvecklingsmöjligheter med direktreklam.Vilken betydelse har DR för företagen?MetodDen här uppsatsen har vi valt att genomföra utifrån en deduktiv ansats med en kvalitativ karaktär. Det här valet gjorde vi därför att vår strävan har varit att kunna besvara vårt forskningsproblem. Vi har genomfört sex intervjuer, för att ha kunnat samla in våra empiriska data, med personer i ledande positioner på företag som arbetar eller är i kontakt med direktreklam. Tre av dessa har varit personliga intervjuer, två telefonintervjuer och en via e-post.SlutsatserVi har kommit fram till att direktreklam är en mycket stark och fortfarande mycket aktuell marknadsföringskanal.

Etablerade företag har framgångsrikt utökat sin verksamhet med webbutiker. Postorderföretagen har i allt högre grad gått över till att sälja över Internet och företag med specialiserat utbud säljer nu globalt. Denna typ av Internethandel utförs främst på stationära datorer, men försök har även börjat dyka upp på exempelvis mobiltelefoner och små handdatorer. Det mobila Internet har den unika fördelen att det är möjligt att handla var användaren än befinner sig. Forskare menar att denna mobila handel kommer gå om e-handeln på Internet, där skillnaden ligger i att fler kommer handla på små skärmar och mindre på stora skärmar.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Med utgångspunkt i att e-handel ökat markant de senaste åren samt i att lyxvarumärken har speciella egenskaper som komplicerar handel över Internet, är syftet med vår studie att studera hur lyxvarumärkena hanterar Internet som distributionskanal. Undersökningen grundar sig på en fallstudie av 12 lyxvarumärkens hemsidor samt på en personlig intervju. Den teoretiska referensramen innehåller teorier kring begreppet lyx samt lyxvarumärket och dess speciella egenskaper. Vidare återges teorier om lyxkonsumenten samt köpupplevelsens roll vid lyxkonsumtion. Slutligen presenterar vi lyxens demokratisering samt teorier kring Internet och e-handel.

SummaryA complete graphic profile program along with marketing material has been produced for seven photographers.The material has been produced in consideration to sell their pictures outside of Scandinaviaand Brazil as first priority. The criterion for the profile is to give a message of quality and ofScandinavia. Through research and interviews facts about typical scandinavian design have beenfound. Since the pictures will be exported abroad, a selling packaging solution has been developed. Theparts that are included in the marketing material are: a brochure, display solution, a website and printingexamples.

Previous research in the field of consumer marketing has confirmed the positive effects of divergence on advertising efficiency. Despite the coherent evidence, some industries lag in the adoption of these findings, one of which is the Swedish real estate market. Divergence has not been elaborately investigated within said context and this paper addresses the need of actionable insights for housing advertising. Starting with the proven success of housing firm Fantastic Frank who work with detail photos in contrast to the common wide angle, this paper examines theoretical implications of detail photos' characteristics. Besides being divergent, detail photos are also ambiguous which renders access to effects related to visual perception.

With this research we aimed to seek how youth workers express their experience of counselling on the internet compared to traditional counselling face to face with a theoretical ground in semiotics and symbolic interactionism. Our questions were 1) How do youth workers describe their experiences from anonymous, faceless online counselling? 2) How do youth workers experience the differences between online counselling and the traditional face-to-face counselling? 3) Which possibilities and difficulties do they see in online communication with adolescents? We used semi-structed interviews with seven youth workers. Six of those are active in non-profit organisations, and one in social services. The results from our interviews showed that the interviewees saw that misunderstandings were more frequent on the internet, but that online counselling with adolescents still was easier than in the face-to-face meetings.

The purpose to this study is to find an understanding of the effects of how sponsorship can affect companies and their business and at the same time get a better understanding of how sponsorship is or can be used as a marketing tool in today?s marketing. By using a quality research method we have chosen to use a half structured research method to make it possible to find out how sponsorship as a marketing tool can be used from a company perspective in relation to our chosen thesis. To enhance the readers understanding we describe the base of sponsorship and principals for sponsorship, after that describes a deeper perspective of sponsorship, what sponsorship is, and what factors are needed to be taken into consideration. Further on we illustrate the figure that later on will constitute the analysis with attributes like: association, exposure, relations and integrated communication.

The ?peer to peer? (P2P) is a technology of downloading and filesharing between online - Internet - users by the mean of specified software. Since June 1999, the Napster software has made the happiness of millions of individuals who used it to obtain and share free audio files Mp3. Rapidly, the major recording companies have prosecuted the Napster Company and managed to force it to close down. They were arguing against it for it is supporting the development on a large scale traffic of files protected by copyright and thus was threatening the whole music and movies economic world.

Byggnadsautomation har i dagsläget ett kalkylprogram gjort i Excel som är helt fristående från deras kvalitetsprogram. Dom vill i och med detta få ett två delat system som användaren både ska kunna köra med eller utan anknytning till Internet. Programmet har tillgång till en befintlig kund och komponentregister som man kommer åt via en Web Service. Om det inte finns någon Internet uppkoppling så kommer dessa register att sparas lokalt för att sedan synkroniseras när det finns tillgång till Internet. En kalkyl ska kunna sparas och öppnas antingen på servern eller lokalt som i detta fall är en SQLite databas.

Religion på Internet är en undersökning som behandlar frågor om hur Internetanvändare argumenterar kring skapelsemyter på diskussionsforum på Internet. Vidare argumenteras det för en identitetsskapande aspekt av Internet ? kan sökare, med hjälp av diskussionsforum på Internet, skapa sig en identitet? I ett sekulariserat samhälle utgår man ofta från att religionen förlorar sin betydelse, men det är viktigt att skilja mellan sekulariseringen på organisationsnivå och på individnivå. På individnivå är religionen fortfarande viktig, vilket framgår av de forum som används i den här undersökningen samt i den litteraturstudie som är en del av uppsatsen. Många, framför allt unga, Internetanvändare använder diskussionsforum för att ge uttryck för sina funderingar och med den o-begränsning som Internet innebär kan användarna lätt hitta svar och kommentarer som både kan stärka och bryta ner den egna identiteten. När det gäller religion på Internet är det viktigt att skilja mellan Internet-religion och religion på Internet.

AbstractThe purpose with this essay has been to gain a greater understanding and clarify how an arena can create value within place marketing and development of a place brand. This will be achieved through a description of which values an arena causes in the surrounding areas and an understanding of how these values can be interpreted through the place brand. We decided to base our study according to the following two questions:1. What are the underlying reasons why there has been such a big trend with arena project?2.

Keywords: ID-method, internet, security, digitzing, bank Background: The digitizing of our society continues to grow and more parts of our lives is spent on the internet. The banks are one of the institutions that is at the forefront of this development since they established themselves on a early basis. The banks meeting points have since this establishment moved from the regular bank office out on the internet. A problem that has occurred during this transfer is the possibility to positive ID a customer in a virtual world. It is essential to offer the customer methods to identify themselves that are both safe and easy to use.

This essay in Art History treats the former Central Post Office in Gothenburg, Sweden, and its recent transformation into a luxury hotel. The magnificent original building in neo-classical style, inaugurated in 1925, has been supplemented by a twelve stories high tower in postmodern style containing hotel rooms and suites, creating a complex architecture. The approach of this essay is that of ?lived architecture?, that is, how people experience and act in relation to the building. It is argued that the history of the building is rewritten in the marketing of the hotel and the management?s concept of creating a comfortable ?mini-world?for its guests.