The purpose of this qualitative study has been; how social bonds are interlaced between thesocial worlds contained within the analytical division of ?outside Internet? and ?withinInternet?. What happens with the social bond as the individual oscillate between this analyticbisection? This purpose raises important questions of the use of Internet in everyday life.A new stance is taken toward studying the Internets integration into everyday life. The focusis adjusted to the importance of emotions.

The business world has been through an extreme transformation over the past decades, which have forced companies to look at themselves from a new point of view. Consumers have a complete new set of ways to gather information and are more motivated than ever to make sustainable consumption choices. This change of attitudes among consumers has made companies focus on other things than price versus quality. A whole new concept has been brought up to questioning: environmentalism. Consumers demand more organically produced products.

Användningen av dator, internet och mobiltelefon visar på att den nya tekniken integreras snabbt i ungdomars och barns vardagsliv. Undersökningen baseras på tidigare forskning kring IKT (informations- och kommunikationsteknik) och ungdomars IKT-användning. Syftet är att genom intervjuer undersöka hur fyra ungdomars vardagskommunikation sker med hjälp av olika former av IKT samt hur användningen påverkar vardagslivet. Undersökningen koncentreras till medierna internet, mobiltelefon och datoranvändning. Resultaten visar att ungdomarna använder sig av IKT,huvudsakligen mobiltelefon och internet, som strategier för sociala ändamål.

Användningen av dator, internet och mobiltelefon visar på att den nya tekniken integreras snabbt i ungdomars och barns vardagsliv. Undersökningen baseras på tidigare forskning kring IKT (informations-och kommunikationsteknik) och ungdomars IKT-användning. Syftet är att genom intervjuer undersöka hur fyra ungdomars vardagskommunikation sker med hjälp av olika former av IKT samt hur användningen påverkar vardagslivet. Undersökningen koncentreras till medierna internet, mobiltelefon och datoranvändning. Resultaten visar att ungdomarna använder sig av IKT, huvudsakligen mobiltelefon och internet, som strategier för sociala ändamål.

Title: Experiences of Banner advertisement on a specialized homepage Author: Marcus Westerberg Supervisor: Marie Hemming Department: Department of Business Administration, IEM Course: Bachelor thesis in Business Administration, FEC 007 Purpose: Create a understanding for how the users on Internet pages experience the occurrence and the shape of the banners. Method: Methods used are quantitative and qualitative, and the facts and figures are based on a pop up inquiry and some telephoneinterviews. I elected pop up inquiry and telephoneinterview as my data collection. My inquiry had a high grade of standardization and the interviews had a low grade of standardization. Result: On the basis of the question of issue I have drawn the conclusion that the users feels that it is important with information in all advertising. It is also important for the users to create a value around the product. The users do not have the time to figure out the message behind advertising, the want simple and massive information about the product/service.

The purpose of this study is to examine how textile companies are using "green arguments" in their marketing strategy and how these arguments affect the competitiveness on the market for each of the six companies.The survey that was conducted is based on qualitative interviews with managers responsible for environmental issues in the field of marketing. The purpose of the survey was to examine how companies are using ?green arguments" in order to create competitive advantages. We have chosen to limit the study to the textile industry with the study being carried out in six different companies. The two main theories that make up most of the theoretical framework are Porters five forces and the marketing mix.The survey showed that companies today are using green arguments in their marketing strategy to gain competitive advantages, but only to a certain extent.

iPhone belongs to the group smartphones. It is a type of mobile phones that has a richer interface and allows more advanced preformences, i.e surfing the Internet and handling e-mails. This report outlines the work to develop an iPhoneapplication from idea to released product. The project is a thesis which was commissioned by ICA AB (a major Swedish grocery chain). The report includes how the work has been carried out in practice and theory.

AbstractThe development of new economies from the industrial revolution to the information society of today has led to an increase in goods, services and information technology. It has also affected the way that organizations are formed and shown that organizations transform more and more into networks. This has left an impact on the concept of marketing and an increase in the handling of internal relations within companies. The marketing concept has developed from the 4P:s, price, place, product and promotion, to relations marketing as a new perspective.This study focuses on a description of relations marketing in medium - sized advertising agencies. The advertising business has a long history of close customer relations and advertising agencies strongly depend on new customers.

Vätternrundan is an annual sporting event that takes place in the Swedish town Motala since 1966. It is one of the world largest recreational bicycle rides and attracts over 20 000 participants each year. This study focuses on event effects and how an event can be of value within the principles of place marketing. Within this study five representatives were interviewed with semi-structured interviews.The results show that the representatives describe Vätternrundan as a positive event which mostly generates positive effects for the city itself and for the people living and working there. The effects consist of the events ability to create awareness of the place, the possibility to extend the tourism season and several social effects like solidarity and interaction.The result also shows that Vätternrundan is a well-known brand and because of this it can be used as an advantage in place marketing.

Industrilandskapet is an area in central Norrköping who has undergone major changes during the 1900s. The area has in recent decades gone from being an important industrial area into a place that today is focused on knowledge production and visit activities. This study focuses on how four selected businesses in Norrköping look at the change that Industrilandskapet has undergone. The four businesses all have in common that they use and care of Industrilandskapet in both marketing and as a working place. The businesses are in this study represented by four informants who were interviewed with semi-structured interviews.The results from the informants are analyzed by support of theoretical points.

Syftet med denna uppsats är att öka förståelsen för användning och tillämpning av Event Marketing. Varför företag använder sig av det samt vad eventbyråer tror är företagens motiv. Event Marketing innebär helt enkel att marknadsföra en produkt eller en tjänst genom ett evenemang. Eventet samlar en viss målgrupp i både tid och rum men är på så sätt även begränsad i antalet kontakter som den skapar.Metoden som har använts för denna uppsats är av kvalitativ karaktär. Under arbetets gång har vi genomfört fyra intervjuer som flerfallsstudier.

Through the growing use and availability of information technology the dependency of Internet is today increasing. Internet makes ways for a more mobile business communication that cost less. One of the latest applications of Internet technology are intranet and extranet. I have asked myself the question how intranet and extranet can affect companies efficiency and competitive advantage. In order to answer this question I performed a case study at Ericsson and ABB.

Syftet med uppsatsen var att undersöka attityder och förhållningssätt hos en grupp lärarstude-rande till hur Internet används för undervisning och som verktyg i det framtida arbetslivet. Resultatet visar att inställningen inte är en odelat positiv till detta vilket går att tolka på olika sätt. Datorvanan hos de blivande lärarna varierar kraftigt från nybörjarnivå till mycket van användare. Källkritik är något som tas upp av samtliga blivande lärare som viktigt att tänka på, liksom etiska frågor. Essensen av undersökningen visar på en osäkerhet hos blivande lära-re inför hur innehållet på Internet kan användas i undervisningen.

A reform of higher education in Sweden in 1993 led to stiffer competitive climate among educational institutions. The reform meant that educational institutions now had the opportunity to plan their curriculum autonomously. Prior to the reform educational planning was restricted to the Swedish government. The new rules spelled a greater opportunity for educational institutions to profile themselves based on their educational offerings. The higher degree of competition means that marketing becomes increasingly important when recruiting new students.

Bakgrund: Internet erbjuder ett nytt sätt för företag att kommunicera med kunder eftersom det är kunden som söker upp företaget på nätet och kommunikationen sker interaktivt. Att studera hur försäkringsbranschen agerar, vilka strategier och mål de väletablerade bolagen har med sin verksamhet samt lyfta fram tankar kring effektivitet med Internet som medium i denna bransch finner författarna till detta arbete av stort intresse. Syfte: Syftet med studien är att utreda faktorer som ska leda fram till en modell som försäkringsbolag bör ta hänsyn till i sina reklamsatsningar mot privatpersoner på Internet. Avgränsningar: Vi kommer att behandla reklam på Internet. Detta innefattar främst annonsering på Internet, men även företags hemsida.