Aim: Nation Branding has become an important phenomenon during the last couple of years. The concept talks about how to promote a product by using the features of a nation to gain profit. Among the years many countries has established a strong Nation Brand abroad. In the long run many companies have chosen to use these benefits in an efficient way by promoting their own country brand, especially in their Internationalization process. The aim of this study is to see what factors that influence companies in the Swedish food industry while using the fact that they are Swedish when they enter foreign markets. Method: Data was collected through interviews with export managers and sales managers at 6 Swedish companies exporting products within the food industry.

Syftet med den här undersökningen är att studera, och identifiera tillvägagångssätt för tjänsteföretag att internationalisera sig samt sälja sina produkter. För att göra det, samt att kunna kartlägga ett eventuellt mönster är det väsentligt att öka förståelsen kring hur försäljningen av tjänsten går till samt hur säljaren hanterar de kulturella skillnader som uppstår vid internationalisering. Vi har valt en kvalitativ metod, med en deduktiv ansats för undersökningen där utgångspunkt finns i teori. Den teoretiska referensramen inkluderar välkända modeller som beskriver företags processer vid en internationalisering, samt teorier riktade mot tjänsteföretag, internationell försäljning, säljarens roll samt kultur och kommunikation. Därefter har vi i det empiriska materialet, redogjort för vad de fallföretag vi har arbetat med, i praktiken har hanterat dessa fenomen i deras internationaliseringsprocesser. I analysen har vi sedan ställt empirin mot teorin för att identifiera ett mönster rörande internationalisering samt internationell försäljning av tjänsteföretag. I slutsatsen har vi till sist haft möjlighet att presentera detta mönster för internationalisering av tjänsteföretag, där vi har konstaterat att processen är baserad på drivna individer på ledningsnivå som initierar internationaliseringen.

This thesis attempts to clarify the impact of cultural differenceson customer expectations of service level. Furthermore, wewant to determine whether or not expectations of service differenough to be quantifiable between two countries, Sweden andthe US, mostly regarded as similar in business practices. The conclusion showed that higher ratings on four of Hofstede?s five cultural indexes were associated with higher customer service expectations overall, and in all four SERVQUAL dimensions. This research contributes to retail Internationalization and customer expectations theory.

In a time where many Asian metropolises experience an expansive development new urbanconditions are created and the already existing disappears or being replaced. Asian cities develop ata pace that is unprecedented in our history and which, through a western perspective can seemharsh. By focusing on an urban complex in Chengdu, capital of the southwestern province ofSichuan China, the study asks; is it possible to see this rapid urbanization from another perspective?The study examines the local and global dimensions of Raffels City, and how concepts such asnostalgia and authenticity, related to the city, can be understood in an urbanization that is so markedby massive demolitions. The study shows that these concepts can be expressed in several ways, andthat an awareness of them does not necessarily control the view of the city..

Objective: The objective of this thesis is to investigate how Scania has attained success to establish on the Indian market and to inquire into the establishment process of Scania and their entrance in the Indian market. The thesis describes different factors such as the product, mode of entry, time of entry and choice of market that play a role when a company establishes and invest in a foreign market.Method: This thesis is limited to the process of establishing Scania on the Indian truck market. A qualitative approach has being utilized in this study, consisting of interviews withStaffan Sjöström, development manager at the R&D department, Koen Knoops, vice president at Financial Services and Henrik Fagrenius, former managing director for Scania in India. Data collection from various journals and articles have been conducted for the presentation of the number of sold newly registered trucks in comparison to the number of sold newly registered trucks in India by Volvo, Tata Motors and Ashok Leyland during 2010, 2011, 2012 and the first three quarters of 2013.Theory: With a starting-point in empirism, we have used a theoretical frame of reference to describe Scania´s establishment process. Scania makes use of an Internationalization strategy, namely Market Selection, Time of Entry and Entry mode and the network model, which describes the process of establishing on a foreign market as a business association with various players on the market.

Syftet med denna studie har varit att undersöka hur väl informerade och förberedda svenska gymnasieelever blir när det gäller internationella studier, jobb eller praktik. Resultatet visar att 85 procent av de elever som svarat på enkäten inte anser att de får tillräcklig information när det gäller utlandsstudier, jobb eller praktik. Detta kan sättas i perspektiv till att 79 procent av eleverna själva är intresserade av internationell erfarenhet. Alltså finns det ett behov av information som inte är tillfredsställt..

I och med den ökade konkurrensen och de minskade avstånden i omvärlden blir fler och fler företag internationella. Den traditionella forskningen fokuserar främst på stora och tillverkande företag. Internationaliseringen kan emellertid anses skilja sig åt från den traditionella uppfattningen på grunde av olika resursbegränsningar. Vidare kan det även antas att hög- teknologiska företag avviker från den traditionella bilden av företags internationella verksamhet, främst beroende på produkternas servicekaraktär och på graden av kompetens som finns i dessa företag. Därför uppstår intresset att i den här uppsatsen undersöka hur högteknologiska småföretag inter- nationaliserar sin verksamhet.

Increased consciousness about environmental and sustainable issues has led to consumers and companies who are more in favor of reuse and recycle. Even though this is a fact, people today are buying new things more often compared to before. For instance for a mobile phone the functionality lifecycle is eight years which can be related to the economic lifecycle today which is 1.5 years compared to 3 years in 1995. Only 1-2 percent of the mobile phones thrown away in Sweden today are handed in for recycling. The purpose of this study is to investigate whether an international company within the recycling and reuse of mobile phone industry has a market in Sweden.

Globalization has stimulated the free markets and has made possible for Swedish companiesto expand internationally. Some markets have been deemed attractive and companies havechosen to enter them. The decisions concerning Internationalization and marketing havedetermined the success of the companies on the new market. Therefore, several elementsbecome important: the motives behind the new market entry, the local marketcharacteristics and the adaptation of the four components of the marketing mix ? product,price, place and promotion.The purpose of this thesis is to study how three Swedish companies adapt their marketingmix to the local conditions in Australia and identifies success factors in order to help othercompanies considering a market entry.

Syftet med studien är att undersöka vilken affärsmodell som born globals använder vid internationalisering och vilka faktorer som påverkar valet av modell. Studien har använt sig av en kvalitativ forskningsmetod och har genomförts som en fallstudie. Vidare utgörs studien av semistrukturerade intervjuer. Studien kommer fram till att born globals vid internationalisering har en affärsmodell som a?r freemium och att det resursbaserade synsättet samt bransch är viktiga bakomliggande faktorer till valet av affärsmodell. Faktorerna globalisering och entrepenören har mindre direkt påverkan medan nätverk endast har en begränsad påverkan i valet av affärsmodell för born globals vid internationalisering. .

The aim of this thesis is to map important strategies and factors that a firm, in this case Gunnebo Lifting AB can use when establishing themselves at the Russian market. The Russian market is today considered to be an emerging market. Within this study several areas of theory connected to entering new markets have been touched upon. These areas are market analysis, relationships and networking, Internationalization processes, distribution chains, export issues and finally cultural distances. The empirical data for this thesis were collected through qualitative interviews.The results that arose when analyzing the theories combined with the empirical data pointed towards five strategies and factors of importance.

It has become increasingly simple for companies to offer its employees shares in the form of incentive or option plans to acquire.  Companies motivate incentive plans with employee buy-outs that it will lead to higher involvement of work. The offers are often associated with disposal restrictions to the employee such as not immediately dispose of shares or that the employees will have to remain of employment within a certain timeframe. The problems with disposal restrictions are that it makes it difficult to determine the point of taxation.When shares deemed acquired at the time of share subscription the benefit will be taxable as income from service and the increase in value income from capital. When shares are deemed to be acquired only after cessation of disposal restrictions this will result in that the benefit is taxed only once.After the Supreme Administrative Court rulings in 3167-09 and 3168-09, it is now obvious that the acquisition is deemed to occur at the time of acquisition. The problem is not yet solved because the constant development of the security market needs to be considered.

This master?s thesis aims to analyze the ongoing debate in Scandinavia on research evaluation of the humanities. This field of research uses bibliometrics, quantative analysis of bibliographical units as a research assessment tool. In recent years evaluative bibliometrics has been an increasingly used method. In Scandinavia, governments have introduced new funding models for research in higher educational institutions.

With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and Internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divided into an editorial staff and a department with emphasis on market issues. To strengthen the trademark of Linköping University one has chosen to mediate certain values representative for the university - an interdisciplinary and innovative approach and an entrepreneurial spirit.

The global market is becoming increasingly integrated and to keep up with growing competition and to achieve even greater success, companies expand to foreign markets. Previous studies have shown that the concept of psychic distance has an important impact on international performance regarding small and medium-sized enterprises (SME). The aim of our study is to provide the reader with a deeper understanding of how psychic distance influences export performance regarding Swedish SMEs. Through a single case study of a Swedish SME, we chose to research three different markets in three different continents. Our findings show that psychic distance influences export performance through export marketing strategy and active learning.