I akademisk litteratur om public relations och strategisk kommunikation talas det om ett paradigmskifte. Istället för att se kommunikation som information som skickas från en aktiv sändare till en passiv mottagare, börjar man se kommunikation som något som skapas i en dialog mellan två aktiva aktörer. Man rör sig från en strategisk syn på publiken som en påverkbar målgrupp till en dialogisk syn på publiken som aktiva deltagare. Har detta paradigmskifte även ägt rum i praktiken? Hur ser man på kommunikation inom svenska offentliga organisationer idag? Finns det några likheter och skillnader i synsätt, och vad kan dessa tänkas bero på? Materialet utgörs av elva svenska offentliga organisationers kommunikationspolicys.

Since year 2005 the accounting has changed for public companies because of the new international standards, IFRS. IFRS 3 provides a single international accounting treatment for acquisitions and has broadened the definition of intangible assets. By IFRS 3 goodwill is defined as the excess of the cost of acquisition and is separated from intangible assets. Now goodwill must be annually tested by an impairment test. There are many valuation issues to considerate when it comes to deciding the value of goodwill.

AbstractTitle: PR and Politics- the role of the PR consults in Swedish politics (PR och Politik ?PR konsulternas roll i svensk politik)Number of pages: 34Author: Andia GhafouriTutor: Peder Hård af SegerstadCourse: Media and Communication Studies CPeriod: HT 2006University: Division of Media and Communication, Department of Information Science,Uppsala University.Purpose/Aim: To study the PR functions role in Swedish politics and what role it plays for the democracy.Material/Method: Interviews with PR peopleMain results: That the PR people have the right kind of network and the knowledge about how to influence political decisions and the public opinion. Their methods could be criticized from a democratic point of view since they are professionals and their ability to bring up issues in to the public agenda is stronger than ordinary peoples? ability, which could be discussed if it is fair in a democratic society, that people who get paid have more power to change than those who don?t.Keywords: Public Relations, Communication, Politics, Democracy, Information, Networks.

This essay concerns the notion of how immigration politics, defined as a political discursive structure that explains and justifies how and why the movement of people into a state's territory is restricted and controlled, has come to present its purpose not as solidarity with the 'immigrants' wanting to enter the state but as a protective measure for the state's citizens. By using discourse theory combined with theories from the International relations field I attempt to explain why and how such a discourse positions 'immigrants' as a threat to the state.First, I concentrate on why an immigration politics discourse would position 'immigrants' as a threat. I argue that in order for people to construct their identity, the 'outside' what they "are not" has to be repressed. In the same way, the state has to dislocate the "outside" and create threats to uphold its supremacy. These boundaries are set to create a feeling of predictability and security, and ultimately they are a way of making peoples' "world" coherent.

More and more companies open up facilities and stores in countries all around the world. Entering a new country means a new culture, a new language, different norms and values and new people with a different way of thinking unlike what you are used to. In order to survive and be successful in this new country means that you have to adapt to the new culture and its components you encounter.The purpose of this thesis has been to identify possibilities and barriers in the Middle Eastern culture affecting international clothing companies. Furthermore it has been investigated how these companies must adapt their products and promotion to this culture.In order to obtain relevant data for achieving the purpose of the study interviews and observations was made at three international clothing companies in Tehran, Iran. These were Mango, United Colors of Benetton and adidas.

Algebra in school, - a study on students` algebraic knowledge of the field equations in ninth grade.International (TIMSS) and national mathematics studies detects that Swedish pupils math skills is deteriorating in comparison to other countries. Therefore has the subject of mathematics become one of the school subjects which are becoming increasingly in focus. The government has made a big effort, Matematiklyftet, in mathematics in primary education, 650 million has been invested and the Agency has been tasked to train all current mathematics teachers through peer collegial learning. This effort is the most pervasive in modern times in Sweden.The aim of this study is that we as prospective mathematics teachers want to find our approach to surveys results. By using the Governments? diagnoses, Diamant, student group interviews, teacher interviews and theories in mathematics education, we want to make students' algebraic knowledge of the field equations visible.

The social network services (SNS) on the Internet are becoming more common, and are starting to have a higher range of users, which is affecting Internet marketing. We (the authors) have a feelingthat a growing online marketing within social networks could interrupt the order of social standards. That is why we in this paper have tried to figure out what position marketing has ? and might have ? within SNS, and what impact it will have on social relations.During qualitative interviews along with both representatives of public relation offices as well as with SNS users, we became aware of the occurring strategies of online marketing, and the usersunderstanding of it. In the information from the interviews, we found some interesting contradictions on which this paper underlies.

AbstractThe aim of this essay is to bring understanding to one of the problems theinternationally adopted in Sweden might face, the identity dilemma. In order to do so, a theory of identity construction, Constructionism, is used. This theory says that the construction of identities is a constantly continuing process, influenced, not only by our own perception of ourselves, but also by how we are viewed and treated by otherpeople.Given this theoretic starting point, an examination of the adoptees? everydayencounters in the Swedish society is made, using an autobiography, a biography, a collection of interviews, and newspaper articles. The result shows that the internationally adopted, although they are Swedish both by mind and by law, experience that they have been, and sometimes still are, confronted with strong attitudes such as racism, prejudice and stereotypes.Furthermore, those who experience the identity dilemma often refer to how they are perceived by ?the others?, or to what the encounters with ? the real? Swedes have been like.

ABSTRACTPurpose/aim: The aim of this essay is to make a comprehensive study of the phenomenon of net dating, both among those who have dated on the internet and among those who haven?t tried it at all. Key questions to be answered are what attitudes are associated with net dating? How do the attitudes differ between those who have tried compared to those who haven?t? What kind of positive and negative aspects is there with net dating? Are there any prejudices against net dating and ? if so, what kind of prejudices? How does the future look for net dating?Material/method: Qualitative method with eight interviews divided into two groups depending weather the person has tried net dating or not.Main results: The study shows that net dating is a phenomenon that will continue to grow and attract more users. The most significant result from the interviews are the different prejudices that are articulated.

The present memorandum outlines the structure, theoretical starting points and disposition of a thesis about the activities of Finnish immigrants in a Swedish local community, more specifically their political integration. The intention is to study the municipality of Katrineholm in the years 1944 to 1991.Previous research about the actorship of immigrants in spheres such as politics, labour unions, immigrant associations, educational associations and mass-education, as well as churches and religion, is presented to give an overview of possible areas connected to political integration that can be studied. The overview of previous research also covers local immigrant politics.The intended theoretical starting points for the proposed thesis are political economy and hegemony. The latter is intended to be investigated through its expression in the social relations class, gender, ethnicity, nationality and generation. It is suggested in this memorandum that hegemonies and social relations within a local political economy can be operationalised fruitfully in a study of political integration.

The first of the dual purposes of this work has been to describe the research that has been done regarding the root causes of terrorism and second, using a general causal theory and examining the political dimensions of it, to discuss whether or not general causal theories (grand-theories) are helpful for researchers and policy-makers when reacting to social developments in the form of terrorism. The essay is a qualitative literature analysis and I have based my studies on mostly new books treating root causes of terrorism. I have concentrated on discussing international terrorism and how political dimensions may impact the occurence of this form of political violence. The conclusions I have made is that there is no widespread consensus among researchers and scholars as to what really causes terrorism. Neither can the general model examined in chapter 5 be used to predict when and where terrorism will occur next.

The purpose of this thesis is to analyze and identify a selected number of key factors in successfully implementing open innovation. More precisely, it looks at how value is maximized using open innovation practices. The scientific approach taken is based largely on the network perspective, which puts relations to other companies in focus. An extended view of the resource based view (RBV), different from the traditional one by taking also external resources into account, is in addition central to understanding the use of external resources to create internal value. The two main research questions strive to look at how the company locates relevant partners and what the relations that are established with these partners should look like to get the most of open innovation.

The aim of this study was to describe how persons with Whiplash associated disorder experience how the pain affects them in their daily life. The design of the study was descriptive with qualitative, individual interviews, questionnaire with background facts of the examination group, and diary notes from persons with pain of WAD. Method for selection was convenience. Through contact with the association of whiplash group in a county in middle of Sweden, the majority of the examination group for the study was found. Five persons where given information about the study, one of them choose not to take part of the study, and one of the persons did not complete the study.

The purpose with this study was to show the relations between parents and youths from an adult perspective. We wanted to examine in what way the individualized society, limits and psychic health and unhealthy with parents could affect their youths. We chose to make a qualitative inquiry about this subject and had implemented interviews with social welfare secretaries, recreation leader and night walkers. To receive a deeper insight participant observation with night walkers, participant in parent education and participant in three different recreation centres was carried out.Both writers were interested in relations and relations making between people, which led us in to the chose subject. We did not found any earlier research in the subject which made the investigation even more interesting.

The aim of this study is to increase the knowledge and understanding of the early process of socialization and its influence on the choices in life, with the example taken from the agricultural family. The question is considering how the process of socialization within an agricultural family has influenced on the choices in life of four women. A qualitative method with a hermeneutic, phenomenologic perspective is applied and four interviews have been done with women who all grew up in an agricultural family. The results have been analysed through social constructive-, psychodynamic-, attachment- and cognitive theory. The results indicate that socialization is a complex process.