Studiens syfte var att få kunskap om förhållanden som kan leda till ett förändringsarbete som är lyckosamt. Det vi ville undersöka var hur en ledare ska bete sig/handla för att få en lyckad organisationsförändring men även varför och på vilket sätt kommunikationen är viktig vid en förändring?Metoden som användes var kvalitativ och vårt empiriska material skaffades genom intervjuer. I vår studie deltog fem respondenter. Genom analys av teori och intervjumaterial har vi kommit fram till slutsatsen att man måste ha egenskaper från både transformativt och transaktionellt ledarskap.

Kevin Roberts has extended the comprehension of strong consumer brands to a higher level where loyalty beyond reason is established. He calls this new status Lovemarks. As the concept of Lovemark has only been applied in B2C markets, this thesis is directed to find out the applicability of Lovemarks in B2B context. In order to fulfill the research purpose, three main questions are answered based on a cross-sectional research approach: What role do intangible factors play in B2B branding? Is the idea of B2C Lovemarks transferable to B2B context? How should a B2B Lovemark be characterized? The results of the qualitative interviews indicate insights of high investment and involvement, integrated brand communication, balance between function versus emotion, brand?s trustworthy personality, customer partnership, and finally, the potential establishment of B2B Lovemarks.

The purpose of this study is to discover and explain the influences of media coverage of organizational crises on crisis communication, and vice versa. The study also shows how mediated crises develop, and how media framing and news sources affect this development.Carried out as a case study of three Swedish mediated crises, the methods used are quantitative and qualitative content analysis of media content from four Swedish newspapers and four organizations' press releases from the studied crises.Mediated crises develop through their specific pattern regardless of, but not independent from, the organizations' crisis communication. The crisis communication is used as an elite source in media reporting from the crises, but it can not control the mediated crises. However, it influences framing, and the possibilities to influence media reporting are better in the pre-crisis phase and the culmination..

To be seen is essential. Presently, the marketing of different well-known brands within the same product category is done with little variation. To marketing professionals, this creates an opportunity to market products in an unexpected way. The use of incongruent market communication and by creating a discrepancy between a well-known brand?s advertisement and brand scheme, which is already established in customers? minds, is one way to be different.

Handling materials and packaging, which is the focus of this study, requires efficient logistics, both internally and between companies. To achieve an efficient material flow, good information systems, whose role is to collect, store, process and distribute information, are required. The assumption that packagings are handled in an efficient manner is currently not a matter of course, when many companies do not prioritize the internal management of the package.The purpose of this report was to investigate how medium-sized businesses working with distribution and handling of spare parts packaging can improve their internal management of packaging. In order to answer the purpose, we have used an abductive process and a qualitative data collection. The study had Logistic Center Ljungby (LCL) at Electrolux Laundry Systems (ELS) as a case company and two other respondents, Nibe in Markaryd and Enertech in Ljungby.

When being in preschool, I have come across children who I have had difficulties to really meet, and I have felt that the communication between me and the child has been deficient. Since I believe that the meeting of child and pedagogue is essential to learning and development, I find this an important subject of further study.The purpose of my study is to investigate if, and how, teachers regard a possible connection between language capability and behaviour. Furthermore I investigate how they work with language acquisition and communication, and what argument the pedagogues have for this work.To answer these questions I have interviewed two pedagogues who have great knowledge and experience of this subject, and also have special interest in children?s language and communication.In my literary review I give an account of how language acquisition is described in literature, and then compare it with how language impairment reveals. I also describe earlier research on how to work with language development, and what the national curriculum for preschools (Lpfö 98) say on this topic.The result shows that my informants divide in their view of how to connect language capability to behaviour.

Förmågan att kunna kommunicera är av yttersta vikt för att en organisation ska vara fungerande. Det är också nödvändigt för en organisation att kunna förändra sig för att förbli effektiv. Motivation är det som sätter tankar i handling och därför bör det vara en viktig aspekt när det kommer till internkommunikation i stora organisationer som genomgår förändringar.    Uppsatsen baseras på en fallstudie av en organisationsförändring vid Karlstads universitet som genomfördes 1 januari 2013, där kvalitativa intervjuer använts som metod. Undersökningen gjordes under november och december 2012 då förändringsprocessen var i sitt slutskede.

 Since the 28thof May the project to develop an internal Innovation Leadership Program (ILP)on Accenture has been running and came to an end in November the same year. The taskwas formed into a master thesis and given to two students at the Royal Institute ofTechnology in Sweden.Since the start the content and structure of the ILP has been established based on the resultsof a theoretical study, a gap analysis and an external and internal benchmarking. The theoreticalstudy focused on articles, books and lectures about innovation, creativity and pedagogy. Subjectssuch as leadership, motivation, reflection and coaching were studied as well, but in a smaller scale.The gap analysis consisted of eleven interviews with people from different career levels withinAccenture and the goal was to establish the view of innovation and creativity among the employees.The interviews also asked about the knowledge the participants had about Technology Lab in orderto get insight of how to improve their communication and cooperation with people in client projects.Internally a similar program was studied called Minority Leadership program, whom will not bedescribed further in this report, to get inspiration. The external benchmarking was conducted onStanford and was very successful.

AbstractTitle: Change of communication strategy when the compulsory nation membership falls (Byte av kommunikationsstrategi när nationsobligatoriet faller)Number of pages: 51 (58 including enclosures)Author: Elin RantakokkoTutor: Peder Hård af SegerstadCourse: Media and Communication Studies 30 hpPeriod: Spring of 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: This essay will result in some guidelines how the nations in Uppsala can act if the law according the compulsory membership in the student union and the student nations change. This essay focuses on how the nations can communicate to keep their members.Material/method: I have done seven interviews with persons that work in three different nations and the head of the Curators convent (the collaboration center between the nations), I have read articles from the largest newspapers and web pages. I have also read the Commission of Inquiry's recommendation according abolishing the law regarding the compulsory nation and student union membership. I have created two scenarios based on the material, according to Peter Schwartz advises.Main results: These scenarios show that the student nations have to become better at communicating with their new members and their already existing members.Keywords: Scenario planning, marketing, communication, student union, student nation, market segmentation, strategic communication, profile, organizations change..

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

Aim: To investigate how three of the biggest political parties in Sweden made use of socialmedia in the election campaign in 2010, and to get a picture of how the parties perceive therole of social media in political communication today and in the future.Method: The research is conducted through personal interviews and qualitative textualanalysis.Theory: The theory that the study is based on is Habermas theory of the public sphereMain results: Social media is today an excellent channel for communication and informationbetween politicians and voters, and they will probably become increasingly important inpolitical communication in the future. So far, they are only an addition to the traditional mediaand are in no way substituted for them. Internet and some social media is an excellent forumfor political debate and opinion-former..

It gets more and more important for companies to get involved in Corporate Social Responsibility, CSR, when stakeholders now are more aware of the responsibility companies should take. Through their communication companies show how they take responsibility. Reflected by their goals by which they want to achieve acceptance and understanding through an open dialogue. The paper examines this issue. CSR is an abbreviation for Corporate Social Responsibility which is engagement in responsibility for companies and organisations.

AbstractPurpose/Aim: The aim of this essay is to examine the democratic potential of Forum Games.The main focus of the essay is if working with forum games can help the participators to better communicate their thoughts and ideas and through this take better part in a democratic society.Material/Method: The material to the study has been gathered through three interviews with persons using forum games in their work and one enquiry with 21 students in Teacher education at Uppsala University, who had recently tried the method for the first time.Main results: The conclusion of the study is that forum game has a democratic potential. Ability to communicate is important for a democratic society and participating in forum games can improve the participators communication abilities. Furthermore forum games seem to have other positive effects on a democratic society, apart from helping the participators to improve their communication skills.Keywords: Forum Games, Forum Theatre, Communication, Democracy, Drama.

Title The User Created Fire ? Risks and Opportunities with Crisis Communication in Social Network SitesAuthor Charbel SaderCourse Master Thesis in Media? and Communication Studies, Department of Journalism and Communication, University of GothenburgSemester Spring semester of 2013Tutor Nicklas HåkanssonNumberof pages 75Purpose To find a deeper understanding of the digital media?s role in Swedish society in relation to crisis communication.Method Qualitative approach using focus group interviewsMaterial Semi structured focus group interviews with a total of 18 participants in five groups. The focus group sessions were made during February, March and April 2012.Main results The main findings in this study are that users expect the communication flow in social network sites (SNS) during a crisis is to be a shortcut to information without a detour through organizations or traditional media. Although we find personal gratification, like interpersonal communication, quick information and sharing feelings and experience with others by using SNS during a crisis, users also tend to be hesitant about the credibility of the shared information. Alongside the user created content, we look to professional media experts and organizations as a guarantee for the veracity of the shared information.

AbstractThe dynamic environment means that organizations always faces new challenges. There are various factors which could affect the process of change thus the purpose of this investigation is to research into the key values of organizational changes. We have done an in-depth research about a planned and ongoing process of change in the organization HEM. The aim is to investigate how knowledge and learning are spread among the staff in the company before and during changes. Also further investigation has been made to study the communication between management and employees through the changes. This report includes seven individuals with different working positions within the organization.