The purpose of this work is to do an investigation on the customers in the pharmaceutical sector; mainly general physicians who have taken part in the education events have any impact in their prescription behaviour after the participation in the program. The settings for this study are general practitioners in the Swedish market who have taken part in the education program held by Novo Nordisk in the treatment of diabetes disease. Methodology: The methodological approach adopted for this work is quantitative; using secondary data from the internal database from the company. The analytical model is tested through statistical analysis using the data?s obtained from the databases.

In the project Barn av vår tid (Children of our time), I have worked with Fryshuset in Malmo and created an interior concept which is designed to express Fryshusets identity, support and encourage its activities and to create a functional environment for young people as well as staff. The purpose of this concept is to help teenagers to feel involved, important and safe. Floor plan, materials and furniture is carefully adapted to support the activities of Fryshuset and to give young people a feeling of coming home. They are also of course chosen with care for the environment. I have studied interior branding, how the rooms can give a sense of security and homely atmosphere and how young people can actively participate in the design of the premises..

The purpose of this thesis is to analyze and investigate how the consumer-oriented commerce can be developed and integrated to the brand Västervik.This thesis has a qualitative approach and we have done a case study of the Swedish city Västervik. We have performed interviews, with eight selected respondents who have different backgrounds, but with competence in different problem areas that we investigate in this thesis.We have, in this qualitative thesis, found aspects that Västervik should consider if they want to succeed with an integration of commerce in the brand. We have through a model found common facets that commerce and tourism shares and which Västervik should consider in the process of branding the city.The results of this thesis are presented in chapter six, there we also have featured reappearing tendencies that consider the development of commerce and how the commerce could be integrated in the brand Västervik..

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.

The manufacturing industry is currently in a short-term downturn while the competition is increasing. The result of this is that companies must find new ways to bring out their products. Traditional competitive strategies, such as low pricing, is not sufficient today as the customer is inquiring something more than just a good product. Higher demands are presented on an accurate, well functional, communication between customer and companies, as this has become an important strategic factor in achieving long-term profitability.The aim of this independent project was to analyze and evaluate the communication process between a company and its sales companies.In order to illustrate this process, a case study was carried out at Alfa Laval, their sales companies and employees at their distribution center in Tumba. In order to see the differences in attitudes between the management, the sales companies and the employees regarding communication and involvement a gap analysis were used.The theoretical part of the study considers theories about business mission, communication, involvement, quality and creating value.The result showed that a smaller gap exists between the sales companies and the management while a slightly larger one exists between the employees and the management.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The Secret Fashion Council blends spirituality with fashion, art and design. This jewellery collection shows the connections between parapsychology and quantum physics, based on the study of matter and energy, that everything in the universe is built of vibrations. Many believe psychics have the ability to sense this. By using the skills of a psychic, the Secret Fashion Council invites the wearer to have the jewellery ?read? and evaluated in a most special way, tracing the wearer?s spiritual past, present and future.

The purpose of this thesis was to examine the relationship between brands and music in TV-commercials. We investigated why companies use music in TV-commercials to affect their brands and how music affects the brand?s image. We also investigated how companies choose music genres for their TV- commercials. A case study based on interviews was conducted with four informants from SAAB, Lowe Brindfors, Riviera and Catt & Co.

The purpose of this thesis is to analyze and identify a selected number of key factors in successfully implementing open innovation. More precisely, it looks at how value is maximized using open innovation practices. The scientific approach taken is based largely on the network perspective, which puts relations to other companies in focus. An extended view of the resource based view (RBV), different from the traditional one by taking also external resources into account, is in addition central to understanding the use of external resources to create internal value. The two main research questions strive to look at how the company locates relevant partners and what the relations that are established with these partners should look like to get the most of open innovation.

AbstractKurs: Ämnesfördjupande arbete, Management 2FE01EFörfattare: Simon LundmarkHandledare: Lektor Hans LundbergExaminator: Lektor Anders HytterTitel: Rekrytering av nyexaminerade studenter ? En studie om arbetsgivarens rekryteringsbeteendeNyckelord:?Employer Branding?, Nyexaminerade studenter, Rekrytering, Studentrelevant arbete Bakgrund: När företag skall rekrytera ny personal väljer de mellan flera olika ansökande personer. Denna studie fokuserar på att öka akademiskstuderandes förståelse för arbetsgivares rekryteringsbeteende, detta för att underlätta dessa studerandes övergång mellan den akademiska världen till näringslivet.    Problemformuleringar: Vilka faktorer är prioriterade för att bli kallad till intervju i en rekryteringsprocess av nyexaminerade studenter?Hur värderar företag erfarenheten av ett studentrelevant arbete under studietiden vid en potentiell rekrytering? Hur stor påverkan har arbetsgivarens ?Employer Brand? vid en rekryteringsprocess?Syfte: Syftet är att öka förståelsen för hur företag värderar att studenter haft ett studie-relaterat arbete under universitetsstudietiden vid rekrytering av ny-examinering. Detta för att studerande ska öka sin kunskap och förmåga att påverka sin kommande situation som arbetssökande och förbättra sina möjligheter för en lyckad rekrytering.Metod: Studien har genomförts med en kvalitativ forskningsdesign som har inkluderat semistrukturerade intervjuer för materialinsamling.

This paper is finishing part of the two-year master programme in Industrial Engineering and Management.Initially there was an inquiry of studying the queue-times that Fläkt Woods uses when they break down internal working orders. These times were assumed to be too generalised and does not apply to the actual value of the queue-times which generates incorrect data and delivery delays. During the work of this paper it has been established that it is not the queue-times that is the biggest problem. The problem is the shop floor control and the lack of manufacturing the right products at the right time. Therefore an analysis of the production planning process was made to bring forward the real problems.

Senaste åren har det uppdagats flertalet bolagsskandaler världen över, där de i vissa fall kan relateras till en bristande intern kontroll. Detta har föranlett att marknaden och aktieägarna tappat förtroendet för den finansiella rapporteringen. Åtgärder genom en tydligare lagstiftning har vidtagits för revisionsarbete i syfte att säkerställa företagens interna kontroll och därmed öka förtroendet hos intressenterna. Regelverken, Sarbanes-Oxley Act, The Combined Code och Svensk kod för bolagsstyrning tangerar alla området bolagsstyrning och därigenom även det interna kontrollsystemet. De nämnda regelverken har en gemensam nämnare, det vill säga införlivandet av revisionsutskott i organisationerna för att kvalitetssäkra den interna kontrollen.

Syftet med denna studie är att beskriva och analysera hur ledningen i den aktuella organisationen arbetar för att marknadsföra sig gentemot sina medarbetare för att vara en attraktiv arbetsgivare. Vidare vill vi beskriva och analysera om medarbetarna uppfattar organisationen som en attraktiv arbetsgivare och vad som bidrar till deras uppfattning. Vi har också för avsikt att beskriva och analysera hur uppfattningarna mellan ledning och medarbetare stämmer överens.För att få svar på vårt syfte och våra frågeställningar genomfördes enintervjustudie med personer ur företagsledningen. Dessutom  genomfördes en enkätstudie bland medarbetarna på den största avdelningen på företaget.Resultaten visar att ledningen indirekt arbetar med intern Employer Branding på olika sätt för att vara en attraktiv arbetsgivare. Detta görs bland annat genom att försöka skapa en gemensam värdegrund, bra arbetsklimat och sociala förutsättningar på arbetsplatsen.

Skanska 21 is a student program for university students. The program runs for a year and a half parallel to university studies. It is aimed at those studying a few specific master engineering programs at Lund University, Royal Institute of Technology (KTH), Chalmers University of Technology or Luleå University of Technology. The program consists of a number of program meetings such as company presentations, a boarding school week, rhetoric training and project visits. The aim of the project is to evaluate the Skanska 21 student program.

Purpose: The purpose of this study is to increase the understanding of how a bank?s features and internal factors have affected its choice of method in calculating the capital requirement.Theoretical and Empirical Method: The research strategy of this study has been of a qualitative nature with a deductive approach. The choice of method was depth interviews with respondents from a targeted sample of Swedish banks. These respondents were chosen based on the knowledge they possess as key employees in the capital requirement process and their involvement in choosing their banks? method for calculating the capital requirement.