The aim of this paper is to examine the American movie trailer particularly its history, marketing and functions, presented as an historical overview from the serials of the early 1910s to the trailers of today. A trailer from each decade of the twentieth- and twenty-first centuries is selected which represent typical trends and shows how trailers historically functioned, including their formal, generic differences.The introduction focuses on the market in which the trailer operates, and raises the issue of the entertainment value of art or marketing, how the film industry works and to role of advertising. The second part of the introduction focuses on the development of film stars, and their importance in trailer campaigns. This brings in the question of the growth of Hollywood and new media forms/technologies. The manner in which new media also create a new type of audience is considered, which demonstrates how the trailers capture audience attention in new ways.The second part of the paper focuses on the history of the trailer and examines typical structures, of the different periods.The third part analyses how different trailers operate, and how the trailer industry stands at the beginning of a new era, the so-called Post-interactive era, which is discussed with regard to Spider-Man 2 and The Da Vinci Code..

Syftet med föreliggande studie är att undersöka hur fortbildning på ?Complete Vocal Institute?, CVI, påverkar och bidrar till sångpedagogers undervisningssätt. Bakgrundskapitlet ger en kort beskrivning av den fortbildning på ?Complete Vocal Institute? som informanterna i studien har gått. Vidare följer en presentation av komplett sångtekniks (CVT:s) grundare Cathrine Sadolin, hur CVT växte fram samt av metodens innebörd och funktion.

AbstractTitle: Interactive marketing and Internet - A study of Radi Medical Systems? educational site (Interaktiv marknadsföring och Internet - En studie utifrån Radi Medical Systems webbplats för kundutbildning)Number of pages: 43 (including enclosures 47)Author: Daniel PalmgrenTutor: Mats LindCourse: Media and Communication Studies CPeriod: Spring 2008University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this thesis is to examine if Radi Medical Systems? educational site has the potential to create value for the company?s customers, and by that promote improved customer relations. Questions asked are: What kinds of visions does the company have for the site? Which services are offered to the customers through the site? How do the customers experience these sInervices?Material/Method: Information from interviews with representatives from Radi Medical Systems and their customers, observations of the webpage and information from an internal Radi document concerning the educational site has been collected and analyzed through the use of a theoretical framework, in order to provide an understanding for the questions asked. The visions were discussed and analyzed by general concepts of interactive marketing and Internet.

In the master thesis the focus of the study has been on the special library of the Goethe-institute in Stockholm. A survey was made among the visitors coming to the library, to find out how they used the library and how they would judge the quality of service. To find out how the needs and the opinions of the users were meet by the library I also made an interview with the staff one librarian and the chief librarian. In the analysis I used the theory about service quality of Christian Grönroos as a framework. The theory distinguishes the service quality into technical resp.

The Swedish institute of racial biology was the first of its kind in the world. The purpose of their activity was to gather information about the different kind of racial characters of the Swedish population. They did this by traveling around the country gathering pictures and statistic information. In 1958 it was decided that the institute was going to get integrated with the University of Uppsala and change its research focus to a more medical genetic. Most of the research material also got integrated into the university?s library.The purpose of this paper is to find out how the institutes collection has been handled through the ages and if there have been any controversy or debate about it.

This essay follows a Media Teacher in her work as a coordinator and an artistic leader for a European project called Legalopoli concerning laws and ethics in a senior level school for 13-16 year-olds in Mora, Sweden. The students write film stories about how their characters have to make choices in ethical dilemma situations. Then the learners create interactive computer games together through practical film work. At the same time we can see how the educator also gets into difficult ethical situations, when she is working with the students. This forces her to self-reflection.

SAMMANFATTNING/SUMMARY Titel/Title: Hur myndigheter definierar sina prestationer i förhållande till sina mål och hur dessa följs upp./ How government authorities define their performance indicators and measure them up in relationship to the goals. Författare/Author Almaliki, Rayya; Hulaj, Anita; Nepola, Fisnik Handledare/Supervisor: Gyllberg, Henrick Sektion/Section: Sektionen för Management, Blekinge Tekniska Högskola./ The Section of Management, Blekinge Institute of Technology. Kurs/Course: Kandidatarbete i företagsekonomi (FEC007), 10 poäng./Bachelor?s thesis in Business Administration (FEC007), 10 credits. Syfte/Purpose: Syftet med denna uppsats är att studera hur statliga myndigheter definierar och följer upp sina prestationer, i förhållande till uppsatta mål för verksamheten./ The main purpose with this thesis is to research how government agencies define their performance indicators and measure them up in relationship to the goals.

AbstractMaterial collected or created through observations, discussions and interviews with a group of students studying theatre in the fist year of upper secondary school formed the base for this paper. The students that took part in the observations showed a variety of motivations for the studies in theatre, but the major aim was to obtain qualifications for further studies at university. Special focus was put on a student with dyslexia attending the course in theatre from the perspective to strengthen general learning abilities. The training and teaching in acting skills as performed in the theatre studio provided the arena for the observations. The aim was to investigate if an interactive process as defined by Lev Vygotskij and the acting method created by Constantin Stanislavski would create social and artistic development among the students in the study.

Information technology (IT) have for several decades been used in university education. An increasing number of classrooms today are built around a concept which uses IT in collaboration with the room itself. However, little is known about the experience of university teachers when working in such classrooms. This study examines the views and opinions of teachers at a Swedish university regarding using and interacting with these classrooms. Furthermore, we identify possible underlying factors that influence these views.

I?ve chosen a subject that's close to my heart, as a student who has experiences the need of a change in the traditional student living.I've focused my theses on ?nding the key ingredients for improving an individuals time as a student. In a time when students are struggling to ?nd accommodation that ful?lls the need of being close to university, close to social places, adequate size and affordable. This is close to impossible! This is not just a problem in Stockholm but an international dilemma.The heart of my thesis is, how can we create clever ways of student accommodation with emphasis on community and a more sustainable way of living?Only when we start embracing change and by breaking out of our traditional individual living, can we then start to realise and recognise the bene?ts of working, studying and living together.

SAMMANFATTNING/SUMMARY Titel/Title: Hur myndigheter definierar sina prestationer i förhållande till sina mål och hur dessa följs upp./ How government authorities define their performance indicators and measure them up in relationship to the goals. Författare/Author Almaliki, Rayya; Hulaj, Anita; Nepola, Fisnik Handledare/Supervisor: Gyllberg, Henrick Sektion/Section: Sektionen för Management, Blekinge Tekniska Högskola./ The Section of Management, Blekinge Institute of Technology. Kurs/Course: Kandidatarbete i företagsekonomi (FEC007), 10 poäng./Bachelor?s thesis in Business Administration (FEC007), 10 credits. Syfte/Purpose: Syftet med denna uppsats är att studera hur statliga myndigheter definierar och följer upp sina prestationer, i förhållande till uppsatta mål för verksamheten./ The main purpose with this thesis is to research how government agencies define their performance indicators and measure them up in relationship to the goals. Metod/Method: Vi har genomfört en kvalitativ fallstudie, där vi har utfört sex semistandardiserade intervjuer på Blekinge Tekniska Högskola och Boverket. Det material som vi har fått från intervjuerna samt annat sekundärt material, utgör grunden för vår analys och slutsats./ We have done a qualitative case study, where we did six semi standard interviews at Blekinge Institute of Technology and Boverket. The material we got from the interviews and other secondary material make up the ground, for our analysis and conclusion.

For a long period of time there have been discussions about the need to modernize, to keep up with the changes in our society. The schools as a result have to keep up and adapt in order for the education to be up-to-date. This includes the technological developments. Many steps have been taken and mighty sums have been invested in order to keep up the pace ? but are there any consequences from these kinds of investments? In this report I?m going to take a closer look on a recent addition to this phenomenon that were installed by means of a top-down approach and study the teachers and how they have adapted and view the change in their environment ? namely the newly installed interactive writing-boards.The questions I will study include how the teachers express their view about the installation of the interactive writing-boards.

This report has explored how to design and develop an ordering system for television and DOOH commercials. Usability theories have been considered and also guidlines for system devoloping, this includes the making of a PACT analysis and a demand specifcation. To ensure that the users of the systems are in focus a pre studie has been performed on location of the company which is the intended user of the system. Finally an interactive prototype of an orderingsystem has been created to illustrate the functions and tools which the fnal product should have..

This project will search for the sound in the contemporary landscape architecture, an attempt to combine music and land­scaping. In a first stage, I have searched for outdoor environments where loudspeakers are used, and sites with a concious sound design. The project will result in a sound design created for the park Frodeparken in Uppsala, Sweden. In my search for sites and examples of conscious sound, I have talked to the people behind the projects I found - landscape architects, sound artists and architects. Influences from different areas have been essential for me in the project.

Litorapid Media AB is a printer and prepresscompany, located on Hisingen, Gothenburg. Litorapid is a relatively large company, and is therefore in great need of convenient contacts with becoming and present customers. Seeing that they work with the most rescent technique in the branch of printing, it is important that they market themselves in a modern way. The purpose with this project became, for that reason, to create a more contemporary home page for the company to catch new customers, as well as aninteractive presentation of the company to create a more personal contact with customers they alreay have. The home page was created in the programme Macromedia Dreamweaver 4, and its design is based on previouly distributed brochures.