This essay reviews the situation for small actors in the Swedish clothing industry. In this essay we assume that loyalty is a requirement for survival on the competitive clothing market. Four small actors have been analyzed up on theories on loyalty, brand equity, relationship marketing, service marketing, quality, interactive marketing, distribution and value creating activities. The chosen actors are Fifth Avenue Shoe Repair, Boutique Sportif, Jenny Hellström and Ida Sjöstedt. The conclusion of the essay is that it is possible for small actors on the Swedish clothing market to build loyal relationships with their customers.

Detta arbete har försökt besvara hur en animerad film kan förklara tekniskafunktioner i ett stridsfordon för att underlätta förståelsen för hur fordonstypengenerellt fungerar, hos en allmän svenskspråkig målgrupp med varierandeförkunskaper.Arbete belyser den kritik som finns mot användandet av animation i undervisandesyfte. För att sedan titta på hur den kritiken besvarats av senare forskning, främstinom kognitionsvetenskap, där man diskuterar hur animation kan ha enundervisande funktion.För att finna exempel på hur forskningen kan appliceras på skapandet avanimation i praktiken gjordes analyser av animationer som försöker förklaratekniska funktioner i stridsvagnar. Dessutom har en gestaltning som syftar till attgenerellt förklara en stridsvagn för en allmän svensktalande målgrupp, tagits frami samarbete med Sveriges försvarsfordonsmuseum Arsenalen. Gestaltningenbestår av en fyra och en halv minut lång, animerad film och heter Hur fungerar enstridsvagn?Filmen visades för fem personer som med olika hög förkunskap på områdetstridsvagnar.

This essay is an investigation of the level- and importance of interactivity on YouTube for the active user. YouTube is a great example of a user-friendly Internet environment which enables the users to take part in a virtual community where they can create the content and, with the various functions the site has to offer, interact with each other. With Uses and Gratifications as a tool for this research we look at the motivations and needs of the user and how they come into play on the most popular video distribution site in the world today. Qualitative interviews on Swedish respondents give us insight in how the YouTube-users with their own words perceive this relatively new highly interactive era. We focus on a narrow group of the most popular age-group of YouTube-users to go deeper - not to expand.

Mitt masterprojekt i utbildningen Musikalisk Design var att komponera musik till fem stycken dokumenta?rfilmer gjorda av avga?ngseleverna pa? StDH (Stockholms Dramatiska Ho?gskola). Filmerna var alltsa? a?ven deras examensprojekt. Tva? av filmerna komponerade jag musik till sja?lv och till de resterande tre filmerna komponerade jag musiken tillsammans med min klasskompis Eirik Røland.

The aim with this master's thesis is to describe the work process with the graduation film Player, by a composers perspective and given conditions. It provides a detailed insight into how the work was done from the script stage to the end result, scene by scene reflecting about both the musical performance and the collaboration between the director and me as a composer. The work was done during the spring term of 2012 at the Royal College of Music in Stockholm and Stockholm Academy of Dramatic Arts..

My problem comes out of the bigger question ?why the Catholic church is featured in horror films whenever a religious organization is in one?? I have detected in the horror films that I've seen that when a religious organization is in a horror movie it's the Catholic church that gets to act as church and religion. I have chosen the following problem: How is the Catholic church presented in the horror movies The Exorcist and The Rite, and how can one understand these presentations from a role theoretic perspective?Since role theory has it's background in the world of the theater with it's actors and roles, it came naturally to use role theory, and specifically Goffmans dramatic model. I've used this model in a film analysis of the movies.

Beacon AB has been producing Gobos for some time. A Gobo is a small round sheet used in projectors almost like a slide. It is used mostly in the commercial and entertainment business. Today these Gobos are created by using a film (also called mask). A digital exposure machine called LIOS has been developed to make it possible to create Gobos using direct exposure.

Det här examensarbetet har syftat till att svara på hur filmen används som undervisningsverktyg och hur lärare ser på filmen som en del av deras undervisning och arbetsmetoder. Fokus låg på gymnasieskolan och framför allt ämnena Svenska och Engelska. Fem lärare intervjuades utifrån tre olika teman (synen på filmen som undervisningsverktyg, arbetsmetoder samt pedagogiska mål) och de resultat som framgick ställdes sedan mot tidigare forskning för att se skillnader, likheter och gemensamma nämnare. Intervjusvaren och tidigare studier visade sig vara i stort sett enhetliga, med liknande svar och tankar kring filmmediet i gymnasieskolans värld. Det framgick framför allt att filmen som medium ses som underlägset litteraturen och att använda film i undervisningssituationer anses vara ett ganska ?ofint? arbetssätt.

Efter att ha gjort en del research om vampyrer, så märkte jag att de ibland kopplats ihop med varulvar, främst inom film men även i en del litteratur. Dock kunde jag inte hitta så mycket skrivet om deras myters sammankoppling, vilket gjorde att jag fick idén till den här uppsatsen. Syftet med min uppsats är att undersöka hur myter skapas i film, vilket jag gjorde genom en undersökning om hur myterna om varulvar och vampyrer gestaltas i Underworld-filmerna, med fokus på tematiken kring det djuriska och mänskliga. Även om dessa filmer bygger mycket på action, snygga effekter och läskiga monster så finns det ändå en underliggande story som går att koppla till djupare saker. Jag kom fram till att Underworld-filmerna gestaltar vampyrerna som mer mänskliga och varulvarna mer djuriska.

Politics in today's society unfolding more and more in the media, but the media content is limited. Therefore, the media must constantly make choices, choices which are specific to each object. The purpose of this study is to examine how Olof Palme is portrayed as a politician and private individual in the documentary film Palme - älskad och hatad, and also how Carl Bildt is portrayed as a politician and private individual in the documentary film Bildt - excellensen.To study the documentary films I use a qualitative textual analysis with a focus on a narrative analysis. In the narrative analysis, I have been inspired by the categoricalcontent- based approach to study the documentary films. In my analysis, with the help of theories of mediatization of politics, documentaries and stories, I interpret and analyze the films to make them more understandable.The conclusions of the study is that Palme in his role as a politician is portrayed as a humane person who cares about the individual.

My work has resulted in an interactive search engine for plants that can be found at www.plantit.se. In the work process I have searched for which search criteria is most important when doing searches on woodland plants. I have done this by an analysis of existing databases and with an survey where leading plant expertise answered questions about woodland plants. I analyzed three search pages that are on the internet today Havenet.dk, Backyardgardener.com and Den virtuella floran. I concluded that there are several flaws but also many positive aspects that I have used when developing the interface of my page. The survey resulted in the basis for my search criteria the answers listed the most important factors when planting woodland plants. From this information I developed a system with five values on every criteria.

This is a study about how different digital instruments can be used in education for pupils with autism and intellectual disability. The questions formulated to research this chosen area was: ?What does teachers think about digital instruments and interactive teaching materials when it comes to benefits and disadvantages in the classroom?, ?In what ways is digital instruments used as teaching materials in the specific school context? and ?From a perspective of teaching and learning, what kind of problems and opportunities can be gained from using digital instruments and teaching materials?. To gather this information interviews was done with three specialist pedagogues working with the chosen group of pupils at three different schools. The material shows that the specialist pedagogues have positive attitudes towards working with digital instruments in this specific group of students..

The purpose of this study is to create a deeper understanding of how Swedish universities work with their marketing communication aimed at potential domestic students. The study focuses on how universities design and select channels for the marketing communication. A case study was conducted where four respondents from two Swedish universities were interviewed in order to generate empirical data. The results show that key factors for marketing communication are uniformity, honesty and trustworthiness. The results suggest that marketing communication should focus on the student?s experiences of university life and being a student, rather than marketing the university?s core service: education.

Film is a medium which is mainly used for entertainment. It is a medium that is constantly expanding, and beside from it being a relaxing activity it can also be used for educational purposes. This is an aspect of film that should be valued, since it has the possibility to engage, educate and move its viewers. This is a study which aim is to analyze how employees within the care of disabled in Umeå have perceived educational movies. The movies that the staff has watched are a part of a basic training program, which all employees are required to fulfill.

The company Sound Precision has developed a new Line Array loudspeaker system (VHA-40). When using this system, their customers need computer aid to get the best possible sound-quality and control of sound levels for the whole audience. The aim of this thesis is to develop a truly useful sound quality simulator for the VHA-40. The system will help the sound engineers to position the loudspeakers for optimal sound by simulating loudspeaker configurations and visualizing the resulting sound quality and quantity. To solve this a human-centered design (HCD) approach is taken to implement a system that is truly useful for the users, meaning that they will use it more and hence deliver better sound for the audience.