Packaging has had little impact in marketing literature. Research has focused on a single transaction approach. Lately researchers are looking at packages as a tool for brand building purposes. Thus, the focus is moving towards a multiple transaction approach, where packages can affect the consumer also after the purchase. For a range of goods extrinsic cues has been shown to have stronger effect on consumers' evaluation than intrinsic ones.

Internet - and the website - has developed into an essential key for the relationship between enterprises and its customers. Today, a website might be the first or only impression a customer gets of a company. With this in mind we have focused our study on customer evaluations on websites. Social presence and its impact on people have so far mostly been given attention in the research of behavior in physical environments. However, in the electronic marketplace this has so far been overlooked, which is why our aim is to study how the presence of visitors impacts other visitors on the same website.

Uppsatsen är ett försök att redogöra för hur ett antal trum- och slagverkslärare tänker kring frågan: "varför är det så få tjejer som väljer att spela trummor? Hur uppfattas skillnaderna mellan tjejer och killar i hur de närmar sig trummorna samt hur de blir bemötta i det pedagogiska rummet? Grunden för arbetet är ett antal intervjuer med trum- och slagverkslärare, som jobbar på kulturskolor och på gymnasieskolor och deras tankar och reflektioner. Resultaten och vår analys visar att lärarnas uppfattning är att det är traditionella könsmönster och traditioner som står i vägen för att fler tjejer skulle välja att spela trummor. Undersökningen visar att tjejer inte på något sätt är sämre än killar på att spela trummor men att de saknar drivkraft och motivation i jämförelse med killarna. Ett problem är att det saknas kvinnliga förebilder som spelar trummor..

The relationship between dividend policy and investment is a controversial area and the relationship between these two may differ depending on the company's priorities. The study examines this more closely by studying dividend policy's impact on investment and how it differs depending on the company?s market capitalization. The study is based on companies listed on the OMX Stockholm within the segments Large Cap and Small Cap, during the period between 2003-2012. Secondary data was obtained from each company's annual reports where relevant data was used to operationalized into measurable variables.

My thesis brings up the subject of power. In the 33 local authorities we have in Skåne, I have made a quantitative study, to see how many young people that are included in the power of politics, through local authorities parliament. This is the first of the two parts that I have devided my thesis into. The second part is qualitative and examines four young politicians, and their thoughts on holding a position that is so unusual to hold at their age. This is the basis for my analysis where I bring up age as a form of discrimination.

På Nationaldagen år 1992 utnämndes steelpan till Trinidad och Tobagos nationalinstrument. Världens yngsta akustiska instrument har på några få decennier gjort en klassresa. Syftet med denna uppsats är att utifrån de gällande teorierna om subkultur analysera steelbandkulturens ursprung och dess utveckling från en gräsrotskultur till en representant för en hel nation. Vilka faktorer bidrog till subkulturens uppkomst? Hur var det möjligt för steelbandkulturen att inta en så framträdande position i ett multikulturellt samhälle där den europeiska kulturen värdesattes högst av alla? Och vad händer med en subkultur som blir accepterad av resten av samhället?.

The aim of this study was to examine how clients who have or have previously had a drug- and/or alcohol addiction experienced interchanges with social workers. In this study, eight semi-structured interviews were made with respondents from an out-patient clinic in a small town in Sweden. Questions were asked regarding clients? experience of the social workers' attitudes during the initial meeting as well as all continuing meetings. Other possible variables that affected the interchanges, either positively or negatively, including how the clients wanted to be treated, were also explored.

This thesis is set out as a testing of the crosscutting cleavages theory on twocontemporary cases. The aim is to test the explanation process of the crosscutting theory applied to the political and social situations in Belgium and Switzerland and furthermore to examine potential conflicts in pluralistic states. Our main questionis: How can the crosscutting cleavages theory explain the different outcomes ofsocial coexistence, even with the states numerous similarities? We have examined the two federal states through their social divisions of language, region, religion and socio-economy. Our findings show that both Belgium and Switzerland possess divisions in the above mentioned variables, which in most cases are cumulative structured.

Tidigare forskning har pekat på samband mellan självkänsla och självupplevd stress vid akademiska studier. Hög självkänsla har varit en skyddsfaktor mot stress och medfört ett psykologiskt välbefinnande hos studenter. Det har dock förekommit både kulturella och demografiska skillnader gällande självkänsla och stress. Syftet med denna studie var att undersöka svenska högskolestuderandes demografiska variabler kön, ålder, civilstatus, arbete och barn samt globala självkänsla i relation till upplevd stress. Deltagarna i studien var 111 högskolestudenter vid 2 högskolor i Mellansverige, varav 74 kvinnor.

Consumers today are bombarded with innumerable advertising messages. The need for companies to create advertisements that consumers find relevant is thus increasing. In order to break through the ad clutter, companies have to give something extra to their customers and show that they care about them. How a company decides to communicate might then be more important than what the company actually communicates.The purpose of this paper is to investigate whether the use of creative media choices induces signaling effects and enhances advertising value as well as perceived corporate consideration. The two last mentioned variables are explored as potential driving forces behind the signaling effects.

Background: As the economy turns up and down, and companies sometimes face loosing employees, it is important for them to make sure they do not loose competence at the same time. Therefore a need to handle competence efficiently exist. Purpose. The purpose of this thesis is to investigate what measures companies take to minimise the risk of loosing competence from the company, at times of layoffs and in general. Methodology: We mainly used interviews to gather information.

AbstractPurpose/Aim: The aim of this essay is to paint a picture of science news reporting in the Swedish Public Service science programme, vetenskaps-radion. Key issues to be adressed are: What areas in science are prioritised? How much of the total broadcast time are devoted to each area? Are there any differences in reporting between weeks? How well does the swedish science radio match common interets? Are the news in the form of short ?soundbites? or are they more lengthy in-depth?Material/Method: Quantitative analysis of radio programmes. The variables used are based on the different major areas in natural sciences.Main results: This study shows that most broadcast time is devoted to news regarding biology and medicine and that the news rather are in the form of short snippets of news than more lengty in-depth stories. This is put in light of how journalistes tend to present news and that the subjects involved has to relate to peoples everyday lives.

This is a study about source criticism in Swedish health magazines in 2014 which is based on Torsten Thuréns positivist philosophy of science and formulations about source criticism. The thesis was based on the hypothesis that the Swedish health magazines are inadequate in their source-critical approach. To prove or disprove the hypothesis a quantitative content analysis of one hundred articles was made. The quantitative content analysis was based on twelve variables and the results showed that the hypothesis to some extent was true. The magazines reported their sources in most cases, but the majority of the sources consisted of various authorities such as doctors, psychologists, and personal trainers.

Background: Parents that loose a child in connection to labour are in great need of support.Health care provider treatment and support is of great importance to how the parents will experience something that is doomed from the beginning to be one of the most tragic events the parents will ever experience. For care givers to live up to this it is incredibly important that there are worked out guidelines to follow at these situations.Aim: To chart and describe Swedish maternity wards care program with reference to ?IUFD?.Method: All clinics in Sweden have been questioned regarding care program for handling of ?IUFD?. Care programs has been gathered, charted and described.Results: 87% (29 of 33) off the maternity wards has a plan for treatment and guidelines for ?IUFD?.

Att göra bedömningar av risk för våld hos frihetsberövade personer på fängelser och i olika former av tvångsvård är en viktig del av arbetet med att reducera antalet våldsincidenter, vilket är till nytta både för frihetsberövade personer och för personalens arbetsmiljö. Syftet med denna studie är att göra en kunskapsöversikt över vad forskningen säger om att bedöma risk för våld hos frihetsberövade personer, beskriva aktuell forskning om riskbedömningar, hur strukturerade instrument för riskbedömningar definierar våld, vilka teoretiska utgångspunkter till uppkomst av våld som används och i vilken utsträckning riskbedömningsinstrument tar hänsyn till interaktion mellan personal och frihetsberövade personer.Studien genomförs igenom en litteraturstudie med en innehållsanalys av forskning på området utifrån frågeställningarna i syftet. Sökorden är ?inmate?, ?inpatient?, ?violence?, ?risk?, ?assessment?, ?juvenile? och ?youth?.Reslutatet av studien visar att det finns ett flertal instrument som som forskningen visar har god validitet och även inter-bedömarreliabilitet för att bedöma risk för våld, nämligen Brøset Violence Checklist (BVC), Historical-Clinical-Risk management-20(HCR-20), Dynamic Appraisal of Situational Agression (DASA) och Structured Assessment of Violencerisk in Youth(SAVRY). Utöver detta finns även några bedömningsinstrument som använder enbart statiska variabler för att bedöma risk för våld hos frihetsberövade, även kallade aktuariska modeller.