The society of today is overflowed with information and commercials. There is a thick media noise that the marketers finds hard to penetrate. Bearing this in mind, we can see that Event Marketing, witch is marketing through events, has grown to be a popular form of communication as it has an ability to work its way through the existing media noise. Through events a company can strengthen its brand and image as well as form a lasting relationship with its consumers. What other functions does Event Marketing possess? In what context is Event Marketing an appropriate marketing strategy to use? These are two questions that we aim to answer through this essay.To be able to answer these questions we interviewed the marketing manager of two different companies, L´oréal and TeliaSonera.

In this essay the authors are trying to level the success in the IT-company Apple?s market communication. The problem investigated is if the company?s profile, the picture they are trying to implement onto the market, is the same as the market consider the image of the company to be. The problem is studied in a method which combines both a qualitative and a quantitative survey.

Företag behöver bli mer innovativa för att utvecklas och överleva. I det sammanhanget är det viktigt att tillvarata den innovativa potentialen hos de anställda. Syftet med denna uppsats är att undersöka hur företag kan skapa förutsättningar för utveckling av innovativ kraft och hur ett företag på ett bra sätt tillvaratar denna kraft. Uppsatsen skrivs ur ett företagsperspektiv och vi avgränsar oss från de anställdas perspektiv. Vår ansats har liknat fallstudiens.

The dry period is usually 6-8 weeks and in this period the basis of the performance in the following lactation is settled. In an average herd about 15% of the cows are dry (Marcussen & Krog Laursen, 2008). In many herd the dry cows are set aside, that means setting aside 15% of your herd, at the time when they are preparing for their next lactation. The recommendation for number of groups differs depending on country traditions or reasons for grouping. If you look at recommendation for feeding, some companies selling feeding equipment advocates one group throughout the dry period, but the number differs from one to three.

This paper studies the fragmentation and reuse of early christian monuments ("eskilstunakistor") in churches in Östergötland during the medieval period. This is found to have been done in two stages. The first stage shows a collectivization of society. Within religion the change from ancestoral cult towards the saints' cult is important as the fragments are reused like relics. During the second stage the collectivization has been fulfilled, and the reuse is instead part of the christian churches' strategy for incorporating old powerful symbols from the landscape into their own church building..

 Saab Microwave Systems (SMW) is a business unit within Saab AB that manufactures and develops different types of radar- and sensor systems for naval, airborne and ground based forces as well as within the market for civil security. In addition to the manufacturing of radar and sensor systems they also provide different types of service concepts. The business unit has 50 years of experience within the area of developing radar systems and is considered to be one of the market leaders. When applying an assemble-to-order production strategy with products at this level of cost price the product lead-time is vital and becomes an important part of the strategy within marketing and sales. Within SMW there is a new department called Supply Management (SM) that provides the supply of incoming and outgoing material. Within SM there are four sub-departments working with activities such as planning, purchasing, receiving inspection, storage and distribution.

The dry period is usually 6-8 weeks and in this period the basis of the performance in the following lactation is settled. In an average herd about 15% of the cows are dry (Marcussen & Krog Laursen, 2008). In many herd the dry cows are set aside, that means setting aside 15% of your herd, at the time when they are preparing for their next lactation. The recommendation for number of groups differs depending on country traditions or reasons for grouping. If you look at recommendation for feeding, some companies selling feeding equipment advocates one group throughout the dry period, but the number differs from one to three.

According to the Swedish strategy for forest protection, additionally 40 000 ha productive forestland will be protected in the county of Västerbotten, between 1999 and 2010. A national project was carried out to distinguish the proportion of forest with a high biological value, in all counties. The project resulted in demarcation of small landscape areas or small ?biological value regions? (bvr), with higher concentrations of forests with conservation values and red listed species than the surroundings. In Västerbotten, 26 such bvr?s were identified and the Counties Agency and Forest Agency in Västerbotten developed a regional strategy for forest conservation to standardize the forest protection process.

MindMe is an aid for people with cognitive memory impairments. The aid is completely new and has beendeveloped within this bachelor thesis, no product of this nature could be found on the market before. Theidea came from Niclas Jarhäll, CEO of Mutual Benefits. Mutual Benefits were also partners in the project.The project was carried out by us in cooperation with Bachelor of Science in Innovation Engineeringstudents Malin Albertsson and Victoria Hedman at Halmstad university. The aid consists of a mobile phoneand a number of tags.

The purpose of this study is to identify and analyze how resource-based strategic choices can create can create sustainable competetive advantages. The study examines whether Daniel Wellington has competitive advantages and how those in that case have been achieved. The results of our study can hopefully help case company to get a deeper insight into the relationship between strategic resources and sustained competitive advantage..

Background and problem: In the last few years the threat against the environment and especially the emissions of carbon dioxide has become increasingly debated. The government have set up a goal to lower the emissions of carbon dioxide with 40 percent until 2020 compared to the level in 1990. The emissions in the transportation sector have, in contrast to the total emissions, increased since 1990 and will continue to increase unless powerful control measures are implemented. The lorry centres have to use strategies to answer to these external threats which lead us to the two questions of this thesis: - What methods do the lorry centres use actively and which do they consider as the most important methods for fuel saving? - Are there any differences which methods small, medium and large centres considers as important? Purpose: The main purpose of this thesis is to examine which methods lorry centres use actively and which they consider as important for fuel saving.

There are reasons to believe that recent changes in the Swedish academic library environment create new images of identity. New information technology, changed educational methods and increasing numbers of students in higher education heavily influence the professional basis for librarians. The purpose of this essay is to examine and describe how the images of identity are conceived and expressed by staff in two university colleges in Sweden, Malmö University and Södertörn University. We define identity as the images of what the library is, what it is aiming to be in the future, what it should do and how. In a qualitative study attitudes towards and opinions of the role of the library in the university environment are investigated.

Den omfattande miljöpåverkan som elproduktion bidrar till, har lett till starka påtryckningarfrån beslutsfattare organisationer och allmänhet att successivt övergå till förnybaraenergikällor vid produktion av el. Ett koncept som på senare år fått allt mer uppmärksamhet iSverige är att elanvändarna utöver att energieffektivisera och handla grön el deltar i dennaomställning genom att själva småskaligt producera förnybar el. Småskalig elproduktion i formav sol- och vindkraft har dock haft svårt att etablera sig på elmarknaden på grund av ettstorskaligt produktionssystem med få och stora aktörer. Detta gör att småskaligtegenproducerad el, som innebär en ny marknadsstruktur, uppfattas som en innovation av bådeenergibolag och elanvändare. Vid anammandet av en innovation är användarens attityd tillinnovationen helt avgörande, vilket innebär att elanvändarnas attityd till småskaligegenproducerad el spelar en central roll i den framtida spridningen av konceptet.Traditionellt sätt har småhusägare utgjort den typiska målgruppen för småskalig elproduktion,men i och med denna uppsats uppmärksammar författarna fastighetsbranschens roll ispridningen av konceptet.

This report is focused on marketing opportunities for small-scale mango farmers in the Nyanza Province in Kenya. Kenya is a large horticultural producer in the world. Horticulture is an important income for a large share of the rural population in Kenya but profitability is low due to inefficiencies in marketing systems and poor infrastructure. The conditions for growing mango in the Nyanza Province are very beneficial and there are two harvesting seasons. Mango offers good income opportunities for small-scale farmers in the Nyanza Province.The aim of this study is to identify marketing conditions that will enable prospering business for small-scale mango farmers in the Nyanza Province, Kenya.

Purpose: The purpose of this thesis is to analyze and evaluate essentialprerequisites for companies and corporations aiming at marketingglobal brands in a restricted market.Method:The investigation strategy used for this essay was to perform a casestudy on the Islamic Republic of Iran. Both primary data ? such as asurvey, interviews and participating observation ? and secondarydata ? found in books, scientific articles and the internet ? have beenused to achieve the results. The gathering of empirical data wasperformed inside the Islamic Republic of Iran during two weeks inNovember 2007 in three different cities: Tehran, Ispahân and Bâbol.This was carried out by considering several theories: globalbranding strategies, brand equity, involvement theory andcommunication models.Results: The outcome of this essay show several factors that should be takenin consideration in relation to marketing global brands in Iran. Manycompanies have chosen adaptation as their promotion? and productstrategy because of countless rules and restrictions hindering globalmarketing.