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18685 Uppsatser om Information seeking behaviour - Sida 18 av 1246

Affecting Consumer Behaviour to Increase the Willingness to Purchase More Fruit

The purpose of this study is to examine the change in consumer behaviour regarding the intention towards buying fruit when the layout of the fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured quantitative observations with structured quantitative as well as qualitative interviews, with secondary data in the form of sales data from two selected ICA-stores. We chose to use this triangulated approach in order to cross-examine our findings and overcome the limitations of one method by the use of another. Further, the Latin square design was used for the observations as a means to acknowledge the calendar effect during the experiment.

"Jag tror vi måste jobba mycket med det" : Om den digitala källkritikens roll inom svenskämnet på gymnasiet

AbstractThe overarching goal of this study is to investigate whether teachers of Swedish at upper secondary schools in Sweden feel that they know how to teach critical literacy, especially on the Internet, and also if they know how it is taught. It also investigates the difficulties teachers experience in teaching critical literacy. A secondary goal is to investigate the knowledge of critical literacy among students at upper secondary schools in Sweden. The study is based on quantitative and qualitative research. The research consists of two parts.

Betydelsefulla faktorer för ensamkommande barn : En kvalitativ studie om faktorer som påverkar ensamkommande flyktingbarns liv

The aim of this study is to examine which factors in the receiving-country that have had an influence on three now adult unaccompanied refugee children. The method used in the study is qualitative interviews with the three above-mentioned participants. The results show that some factors are perceived as helpful, having a positive influence on the participants life while other factors are perceived as worsening, having a negative influence on their life. Depending on the context some factors such as age, the Swedish language and housing arrangements have had both positive and negative influences on their life. Positive factors are among other things: access to good treatment and support, help with processing trauma and bad mental health, help with understanding coherence, access to a social network, family reunification, resilience and other internal factors.

Tankefel, vad är oddsen för det - En studie om konjunktionsfel bland konsumenter inom vadhållning på sportspel

Several studies have shown that people misjudge and fail to correctly combine probabilities. An explanation for these tendencies is the conjunction fallacy. Basically, the conjunction fallacy refers to violations of the conjunction rule, which states that the probability of a combination of two independent events (A & B) cannot exceed the probability of neither event (A or B). In connection with the growth of the Swedish gambling market and the fact that betting is an everyday-event containing well-defined probabilities, it is considered to be both up-to-date and relevant to study whether the conjunction fallacy also occurs in betting. Previous studies have shown that people fall victims of the conjunction error, however, only in controlled laboratory settings.

Informationskompetens - färdighet eller insikt? En jämförelse mellan två modeller över begreppet informationskompetens

This Master's thesis in library and information science aims to shed light on the concept of information literacy in higher education, particularly as manifested in two dissertations on the subject. Two models of information literacy are compared: Christina Doyle's list of ten attributes for students to master and Christine Bruce's seven conceptions of information literacy. The cognitive-behaviourist tradition in Doyle's study and the alternative, phenomenographic approach in Bruce's research are compared and commented. The taxonomies and internal relationship between separate components in the two models are investigated, as well as the ways the models relate to each other. The respective views of knowledge and learning are described.

Krav som hjälper eller stjälper?: En studie om hur varumärkens samexponering med ekomärkningen KRAV påverkar konsumenters köpbeteende i butik

The behaviour of consumers has changed rapidly during the last decade, and a healthy lifestyle and an environmental mindset has become part of everyday life. This is also something that has become prominent in the supermarkets, where the organic products are increasingly winning shelf space. Several consumer behaviour studies have shown that the attitudes towards organic products and labels are predominantly positive. According to traditional marketing theory, these kind of attitudes should affect consumers? purchase intentions in a positive manner, as well as the actual purchase behavior.

Kontextmedvetenhet som ett sätt att reducera Information Overload : Designriktlinjer för kontextmedvetna smartphone-applikationer

The main topic of this thesis is to evaluate the impact on the usability of web pages when using responsive web design, a concept for developing web pages whose design adapts to the screen size being used. This is done by creating a responsive prototype based on an existing web site. A number of usability tests are conducted on the two versions of the site in order to compare the time to complete the tests and to observe the behaviour of the test participants. The tests are conducted on desktop as well as on mobile devices with varying screen size.The number of test participants was relatively low, and so the quantitative result is not statistically valid. However, the conclusion is that the most effective combination is to use either of the sites on desktop format.

Skolbibliotekarier och elever med dyslexi ? en studie om några skolbibliotekariers upplevelser av sitt arbete och samarbete om en marginaliserad användargrupp

The purpose of this thesis is to contribute to the understanding of the work of school librarians with pupils with dyslexia. In addition, the study investigates the cooperation between school librarians and pedagogues concerning the pupils with dyslexia. The two theoretical points of departure are: theory of profession and a model of cooperation built upon Louise Limberg?s and Lena Folkesson?s three categories of librarians? experiences of cooperation with teachers. Qualitative semi- structured interviews with eight qualified librarians constitute the empirical material.

Investigation of the reward cycle associated with play behaviour in lambs

The aim of this study was to investigate if behaviour, ear positions and cortisol in lamb which were given access to play followed the different phases of the reward cycle of anticipation, consumption and relaxation. The study was done on 8 Dorset and 12 Dorset x Fine Wool uncastrated male lambs with an average age of 10 weeks. The lambs were housed pairwise in litter pens (2 x 3 m). Pairs of lambs were taken to a play arena (5.9 x 5.5 m) three times a week during five weeks (first week for learning). They were then first kept in a holding pen where they could look into the play arena for 5 minutes and thereafter released for 20 minutes in the play arena which had a ball, two chains and a tunnel.

EU-information : Studenters behov och sökning, EU:s informationsresurser

The aim of this master thesis was to examine the European Commission's information resources from a user perspective in order to clarify the needs and circumstances of the search of EU-information among students at Örebro University. 41 students participated in a survey, and four of them was interviewed. On the basis of Pendelton- and Chatmans theories of information behaviour in small worlds, it were assumed that the students' education and citizenship in the European Union affected their needs and the search of EU information.The study showed that the students needs for EU-related information has increased, with the current education, but also been linked to earlier educations. The students Citizens need were mainly associated with elections such as the EMU-election, but also in some cases to a need of the general knowledge.A review of the European Commission's information resources were made with an emphasis on European Documentation Centre, EDC. The survey showed that most students used the EDC and the EU-databases that was made available by the European Commission through the EDC and the university library but were not aware that they used EDC.The survey also showed that students made use of familiar sources and resources when they searched the EU-information, such as the library's regular database list, the library catalogue and search engine on the internet are not requested of other resources.

Demografisk sammansättning samt beteende hos medlemmar i panel

The use of marketing research panels are a more and more frequently used source of information for studies within many different branches. The purpose of this report is to investigate the demographic composition of panels and compare it with the population of Sweden, a possible change in behaviour of respondents, and if the source of recruitment is the cause of possible differences in study results. The study was commissioned by Norstats Linkoping office. Sources for the data material include Norstat?s recruitment process and their two main panels with different recruitment sources.

In-store behaviour of healthy consumers- A study of behavioural differences between consumers who choose healthy products and consumers who choose regular products

This study examines if there are any behavioural differences in-store between consumers who choose a healthy product and consumers who choose a regular product. 540 observations were conducted were different variables were studied. Tthe results indicate that there are some variables that show a significant difference in behaviour at the point of choice between consumer who choose healthy products and those who choose regular products..

Spåren av framtiden : Näringslivets utmaingar i informationssamhället speglade i politiska intentioner och tre utbildningsföretags uppfattningar

There are numerous of ideas and theories around the present development in our global society, describing an ever changing era based and propelled by information and communication technology (ICT). How influential has this development been on political visions and intentions and on the business worlds views on important competencies? The purpose of this thesis is to describe the national and international visions of important competencies in the ?information society?. Through a case study, focused on how the training and consultancy industry apprehends and answer to this change and development, as they often act as agents for new trends in the business world both as accommodators and originators. The growth and speed of the universally available information demands knowhow in seeking, analyzing and managing information, and this competence is crucial today.

Den arbetssökandes upplysningsplikt : En allmän avtalsrättslig princip påverkad av arbetsrättsligt skyddstänkande

The general contract law principle of loyalty between negotiators, in deliberation, leads to a duty of disclosure for negotiators. The extent of this duty of disclosure is influenced by many different factors; amongst others the type of agreement, the negotiators knowledge and opportunity of procuring knowledge. The general duty of disclosure is both a part of the contract law principle of loyalty between negotiators in negotiating a contract, and an indirectly statutory obligation, that, if neglected will lead to nullification of the agreement. The legislator has stated that the general contract law, Lag (1915:218) om avtal och andra rättshandlingar på förmögenhetsrättens område (avtalslagen), should be used to regulate negotiating of contracts, including the negotiation of contracts of employment. In arbetsdomstolens judging, additional factors have been weighed in, and the judgement is done also through the use of a concept taken from employment law, the concept of ?saklig grund för uppsägning?.

Jämförelse av träningsmetod i olika hundsportsgrenar

Dogs have been held as pets for thousands of years. Dogs held today usually get some sort of training some time during their life. You can train dogs for many different reasons such as general obedience or you can train them for competition. When training a dog every behaviour is followed by a consequence. These consequences are positive reinforcement, positive punishment, negative punishment and negative reinforcement.

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