The purpose of this paper is to examine different attitudes regarding freedom of information and how libraries should fulfil their information-task represented by four organisations. The organisations are important in shaping the Swedish public libraries in different ways. The purpose is to examine in what ways their definition of information freedom may differ from one another and what that means in defining the public library. For the survey the qualitative textual analysis has been used for examining the documents and websites that are part of the debate about the public library and information freedom. We chose to interview representatives of four organisations that in different ways influence the shaping of the public library.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

Titel:Skicka vidare ? ungdomars val av kommunikationskanaler för att få information omfritidsaktiviteterFörfattare:Johanna FasthUppdragsgivare:Göteborgs stad Centrum, enheten FritidKurs:Examensarbete i Medie- och kommunikationsvetenskapVid institutionen för journalistik, medier och kommunikationTermin:Vårterminen 2011Handledare:Annika BergströmSidantal:39 sidor, 15 824 ordSyfte:Att undersöka vilka kommunikationskanaler ungdomar använder sig av och efterfrågar för attfå information om fritidsaktiviteter i Göteborgs centrum.Metod och material:Kvalitativa gruppintervjuer i form av fokusgrupper med totalt nio ungdomar i årskurs 9.Huvudresultat:Resultatet visar att ungdomarna främst får information om fritidsaktiviteter genom kompisar, dels via sociala sajter, t.ex. Facebook och dels via personliga möten. Undersökningen visar även att ungdomarna tycker att information genom det personliga mötet är lättare att ta till sig än information som fås via affischer och flyers. Ungdomarna anser att sms-utskick är en bra informationskanal för att få information om fritidsaktiviteter..

This study aims to explore managers? experiences and perceived conditions for exercising leadership in both hybrid and physical work environments. The empirical material consists of eleven semi-structured interviews and four policy documents. The sample includes eleven managers, of whom six work in a physical environment and five in a hybrid setting. The study follows an inductive approach, where the interviews were first collected and later analyzed by identifying patterns and connecting them to theories on different leadership styles, monitoring, and trust.

Previous research analyzing information and communication effects regarding high-involvement purchases has so far concerned communication length and the use of salient attributes. Studies investigating the effects of communication on a word-level is however limited. For a high-involvement purchase like an apartment the need for information is vital in the customers purchase decision. The main purpose of this study is to investigate whether the communication in the prospectus varies based on sales success. The study connects research in information search, high-involvement purchases, communication length and information vividness.

The first information recruiters have access to, when recruiting a new co-worker is the applicant´s CV. It may even happen that the applicants are sending a photo with the CV, which can lead to the possibility that the appearance of the applicant will affect the assessment. Previous research shows that individuals who are regarded as beautiful get a better assessment than those who are considered to be ugly or mediocre looking, but if this can be prevented through awareness, the problem can easily be counteracted. The purpose of this thesis is to, through an experimental study, investigate whether recruiters can avoid being affected by the applicant?s appearance in the assessment of their CV if they receive information about the stereotypical thinking that is tied to a person's appearance.

Bröstcancer drabbar 10 till 15 kvinnor dagligen och utgör därmed den vanligaste formen av cancer hos kvinnor. Syftet med denna litteraturstudie var att undersöka behovet av information och stöd hos kvinnor med bröstcancer. Genom att göra en litteraturstudie kan vetenskaplig kunskap från ett flertal artiklar sammanställas och komma till nytta i det kliniska arbetet. Resultatet visade att bröstcancerpatienters hade ett stort behov av information och stöd, detta behov måste dock identifieras individuellt för varje patient. Dessa patienter ansåg att information om möjligheten att bli botad, behandlingsalternativ samt recidiv var viktig.

Bakgrund: Då en person drabbas av stroke blir han/hon beroende av hjälp och då känner anhöriga att de ofrivilligt får ansvaret att vårda sin familjemedlem. För de anhöriga är det oftast en ny okänd värld som öppnar sig och deras informationsbehov är stort. Syfte: Syftet med litteraturstudien var att beskriva det behov av information och stöd som anhöriga till de som drabbats av stroke har. Metod: En litteraturstudie där 17 vetenskapliga artiklar granskades och en innehållsanalys gjordes enl. Forsberg och Wengström.

Accounting firms operate in environments with high competition for graduates and students today expect employers to be present on Facebook and the like. We aim to describe whether two major accounting firms use social media in their graduate recruitment. We chose to do case studies of Grant Thornton and Ernst & Young and how they use social media channels aimed towards graduates. Through a through study of how the two companies communicated through various social media, we concluded that Grant Thornton was significantly better than their larger competitor at social media use. Both companies use Facebook as their main communication channel.

The purpose of this essay is to investigate adult students information seeking. We draw a distinction between traditional timetabled studies, flexitime studies and external studies. For many adult students flexitime studies and external studies involve a new kind of studying. The new types of studies entail that adult students must apply themselves to more information seeking. In our study we investigate how the students proceed when seeking information.

This master's thesis examines information literacy and students in secondary education. The study is framed within a sociocultural perspective of learning and the method used is questionnaires. The major question posed is how and where students seek information. Other questions are if the students critically evaluate and analyse in­formation sources and if teachers and school librarians cooperate with each other in order to help the students with their assignments.The findings indicate that most students regard information seeking as fact-finding or finding the right an­swers to the question. Only one third of students experienced information seeking as seeking and using informa­tion for understanding a topic.

This essay answers the question: How can a manufacturing business fulfill the information demand in the processes; purchasing, production, warehousing, order and delivery?The question has been answered through different kind of studies, such as literature, documents, Internet search, interviews and observations. The essay is written from a hermeneutic point of view and by using qualitative research. The result has been validated by two different manufacturing businesses.A simple information logistic model is the result of a comparison made between theory and empery. The aim of the model is to describe how a manufacturing business can fulfill the information demand by using different methods.

Antalet intranät växer ständigt, samtidigt som allt fler människor känner att de inte kan ta till sig all den information som de erhåller. Intranäten innehåller en mängd användbar information som alla anställda kan ta del av. För att kunna använda intranätet effektivt krävs det att användarna sorterar bland all den information som finns på intranätet. Med hjälp av användarprofiler kan detta ske på ett enkelt sätt. Syftet med detta arbete var att behandla frågan om användarprofiler kan bidra till att bättre beslut tas genom att information overload reduceras.

Shopping is one of the most important social activities today and the majority of all shopping takes place in Shopping Centres. The number of Shopping Centres has increased and it is important to attract visitors by using the right marketing strategy. Christmas is an extra important period because the turnover normally increases three times in December compared to a ?normal? month. The purpose of this study is to analyze the marketing of Shopping Centres during the Christmas period, and analyze how this marketing contributes to the visitors? choice of Shopping Centre. This is a positivistic study that combines a quantitative and a qualitative method.This study concludes that range of stores and distance are the most important factors when a visitor decides which Shopping Centre to visit. During Christmas it is important to create a Christmas feeling, preferably made by offering decorations and music.

This thesis deals with information provision to the knowledge intense biotechnology businesses of Ideon Science Park in Lund, Sweden. Previous research concerning the information needs of Science Park companies has been conducted from the information provider s perspective. Instead, we apply a user perspective to find out what information needs these companies have, and how they prefer to acquire information. Central terms are: information, -needs, -acquisition, -consciousness, -strategy, small and medium sized enterprises, scientists and engineers, information (resources) management, networks, tacit knowledge, knowledge transfer and innovative milieux. The companies need scientific and business information; the latter is easily obtained within Ideon.