The purpose of this study was to describe how journalists do research for their articles and whether there is a need to create a knowledge bank of the material that journalists use for writing these articles. I also looked at how knowledge management could be used at a daily newspaper to add value to the information used by the journalists. The thesis is based on four interviews with journalists, a literature review and a practical project. I helped a journalist with his information seeking and later tried to organize the material. This project gave me an understanding of how varying the material that journalists use is and how difficult it would be to try to organize it in order to create an organizational knowledge resource of the material.

Marknadsaktiviteter vid produktlansering är ett samarbete med Haglöfs Scandinavia AB. Våren 2010 utfördes ett samarbetade med Haglöfs då ett underlag för utökat produktsortiment inom konfektion togs fram. På uppdrag av Haglöfs ska ett förslag framställas på hur en lansering ska kunna se ut om juniorkollektionen introduceras på den svenska marknaden. Hur fungerar det med produktlanseringens strategiska och taktiska lanseringsbeslut och vilka marknadsföringskanaler är lämpliga vid en produktlansering inom outdoorbranschen.Rapporten behandlar hur dagens företag inom outdoorbranschen i Sverige fullgör sina marknadsaktiviteter vid en produktlansering. Strategiska och taktiska lanseringsbeslut illustreras samt utvalda marknadsföringskanaler skildras.En lanseringsstrategi beskriver de marknadsföringsbeslut som är nödvändiga för att presentera en ny produkt till respektive målgrupp och börja generera en inkomst i form av försäljning av den nya produkten.

AbstractInformation and information seeking have always been important parts of society. How behavioural patterns of information seeking manifest themselves are partly due to individual prerequisites and partly due to the practice where the seeking of information is conducted.The aim of this study is to investigate a group of newly examined physicians? experiences of information seeking behaviour in their educational practice and in their professional practice. The two practices are related to each other but still very different. This makes it interesting to study whether individuals? information seeking behaviour changes when they move from the educational practice to the professional.The theoretical framework for the current study is a socio-cultural one.

The purpose of this study was to describe how nurses, working in primary health care and responsible for diabetes care, reflected on patient information and education, its? content and experiences of providing it. The study had a descriptive design and seven nurses from seven health care units in the middle of Sweden participated in the study. Data were analyzed with qualitative content analysis. The results are presented in two main categories; ?The information? and ?The procedure?.

Syftet med denna litteraturstudie var att beskriva hur patienter upplever information inför gynekologiska ingrepp och undersökningar. Metoden som användes för att belysa syftet var beskrivande litteraturstudie. Data insamlades via två databaser, Medline och Cinahl. Andra sökstrategier var manuell sökning i valda källor. 15 vetenskapliga artiklar inkluderades i resultatet, dessa kvalitetsgranskades, analyserades och sammanställdes.

Writing has been the most important tool in knowledge organization KO. In our modern society we can use our speech as a technical tool to seek information. Can we apply speech as a tool to organize information? The aim of this masters thesis is to problemize speech aspects in the field of knowledge organization KO. The investigation has two main parts and I use a hermeneutic approach.

Computer based information systems play an important role in modern military combat vehicles. The crew needs to be able to quickly get information about both the vehicle and its outer surroundings in order to quickly make the correct decisions. In this report, we describe the development of a prototype new information system for the BvS10 vehicle, manufactured by BAE System Hägglunds AB in Örnsköldsvik.An important aspect of the system is the time it takes from the point that the information is generated by the vehicle sensors until it is presented to the user. The system must be able to ensure that it never displays information that is out of date. Thus, it is important to create a layer and component based architecture for the solution, making it possible to control, in detail, the information?s age as it moves through the system.

AbstraktSyfte: Att beskriva den information om anhörigstöd som presenteras på hemsidor ikommuner i norra Sverige.Bakgrund: Äldre personer bor kvar hemma längre och behöver i större utsträckninghjälp av sina anhöriga. Anhöriga behöver ofta stöd för att klara denna uppgift.Kommunerna har en skyldighet att erbjuda anhörigstöd, men kan ha svårt att nå ut medsin information om vilket stöd de har att erbjuda.Metod: En dokumentanalys med kvalitativ och kvantitativ ansats. Information omanhörigstöd inhämtades från alla Norrlands 54 kommuners hemsidor. Innehålletanalyserades genom manifest kvalitativ analys och kvantitativ analys för jämförelsermellan kommunerna.Resultat: Studien visade att 96 % av kommunerna har information om anhörigstöd påsina hemsidor. Informationen varierade mellan kommunerna.

Theory has concluded that consumers evaluate advertising not only based on what the advertiser's message aims to communicate, but also how the message is communicated. As the most popular activity on the world's largest social media channels is to upload and share photos, it has become crucial for advertisers to define strategies that maximize the reach of photo posts. Two observed variations of images used in posts are graphical images and digital photographs. The aim of this study is to investigate which of these two strategies that generate most positive impact on the sender and its brand. 230 users of the Chinese Facebook and Twitter counterpart, Sina Weibo, were exposed to manipulated Sina Weibo posts after which they answered a survey.

In this degree project I have studied how an anti-discrimination bureau can adapttheir online information to the target group ? immigrants who only have modestunderstanding of the Swedish language. This group is often subject of discriminationmatters, and therefore it?s important that they can take part of the information.To find answers to my questions I have studied different relevant theories, performeda readability analysis on the online information and have had qualitativeinterviews with representatives from the target group. I have also tested my rewrittentexts on both representatives and other readers.The result from my studies has shown that it is words that are the most difficult inthe current online information, while length and structure of the sentences are alsoof importance when it comes to the readability.

Syftet med uppsatsen är att identifiera vilken ekonomisk information som en företagsledning i ett större tillverkande företag förmedlar, samt verifiera om detta stämmer överens med vad produktionspersonalen har vetskap om. Vi ämnar även undersöka vad som inverkar på produktionspersonalens vetskap om denna information. Slutsatser: Vad ledningen vill föra ut för ekonomisk information och vad produktionspersonalen har vetskap om stämmer generellt inte överens. De respondenter som har störst vetskap om den ekonomiska informationen är mer engagerade, känner större samhörighet i gruppen och är mer insatta i företagets ekonomiska situation. Gemensamt för dessa är att de alla har kontinuerliga och täta möten med roterande ansvar för att hålla i dessa samt tillgång till väl uppdaterade anslagstavlor..

In May 2010 the plans for Malmö?s new Concert Hall, Conference Centre and Hotel were announced publically. The purpose of this thesis was to present strategy for communication in order to gain approval for the new concert and conference center from the inhabitants inMalmö and to incorporate the use of it in their everyday life.Material from the receiver?s as well as the sender?s perspective has been collected from qualitative interviews. Through group interviews we have investigated the general consensus of the inhabitants of Malmö regarding the investment, placing, offered events, expectations as well as how they collected information.

When it comes to investigating the motives behind activism, the members of political study have a lot to say. I aimed to critiqually rewiev this in my thesis. I asked the question ?What do the actor themselves claim lay behin their decision to become motivated?? To highlight this complex dilemma, I sought to discuss new social movement theory by comparing it to reality. This includes a literate examination on contemporary political science approaches, and a study of two organisations in the south of Sweden, choosen not to despise any excisting theory, but to give it a sense of reality.

This Master?s thesis concerns the information behaviour of pastors in nonconformist churches (especially new evangelical and Baptist church communions) in Sweden in their spiritual service to the local parish. The thesis also looks into how the information flow functions in the pastors? context and why the information need appears as it does. The theory used in this study is contextual analysis based on Buckland?s, Weber?s and Patrick Wilson?s theories on authority and power structures.

The aim of this master?s thesis is in part to investigate how pupils act and experience their information seeking in connection with a school task, and in part to identify which factors influence the information process. The essay?s theoretical framework is based upon Carol C. Kuhlthau?s model of the process of information seeking where actions, thoughts and feelings are regarded as integrated parts.