Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

en här rapporten tar upp planering av informationsinnehållet i intranät. Ett intranät är ett kommunikationsmedium som möjliggör spridning av information inom ett företag eller organisation. Undersökningen är gjord som en fallstudie på personalfunktionen vid Skaraborgs sjukhus som under våren har påbörjat arbetet med ett intranät. Undersökningen har gett resultat i form av konkret information som informationslämnare och användare vill se i personalfunktionens intranät. Undersökningen har även gett svar på om interaktiv information bör finnas i personalfunktionens intranät samt om informationen bör anpassas till olika användare..

In the end of the 20th century, there was an increased interest in creating customer experiences, especially in the service sector. At the same time, the number of visits to the Swedish cinemas is decreasing due to new distribution channels on the market. This study aims to deepen the knowledge of customer reactions towards offerings with an experience approach, by studying similar reactions in cinema visitors. Furthermore, the study examines the contagiousness of the emotions elicited by the experience. The study approaches the problem by using a quantitative method by conducting a survey of cinema visitors.

This Masters thesis investigates user education at academic libraries. The increased demand on students to keep themselves updated in the information society of today urges libraries to develop their user education, concerning both content and teaching strategies. The aim of this study is to examine user education at academic libraries, and the approach of librarians in their teaching. The research questions address how librarians implement the user education and what they focus on. We also want to explore what differences and similarities there are between the user educations, and if anything could be further developed within them.

Today?s media consumption and viewing behavior has led to an expansion in the marketand resulted in a media convergence. The competition gets fiercer with each player andthe outcome for the linear TV channels has to be to change in some way. This is aqualitative interview study with producers at Sweden?s leading children channel?Barnkanalen?, how they experience the adoption to this new media landscape.

Intranet is today a common technical groupware to communicate in many organisations. People can interact through the Intranet and communicate within the organization and get relevant information according to their workplace. It can be difficult to get everybody to use the Intranet as an information- and communication tool. This causes problems when people want to reach out with information. With these thoughts we entered our work at Luftfartsverket at Arlanda airport.

Technical products are becoming more and more complex, this means that the drivers, mechanics and service personnel?s need for assistance such as the service literature is increasing. In this degree project the focus is on the technical manuals of Scania?s Workshop Manual. Today, the information in the Workshop Manual consists of collaboration between text and illustrations.

This report presents the preliminary study and work for the development of a site structure for the upcoming reengineering of inter-tool Infopunkt. The report describes how I have conducted a study regarding the current inter-tool information center and its development potential. Thereafter compiling the information to develop a comprehensive design approach to create a sitemap. The sitemap illustrates a new updated page structure for Infopunkt and was the primary goal of the thesis. The sitemap I have developed will form the basis for the agency that will later on develop the new updated version of Infopunkt..

The purpose of this thesis is to examine young people?s information needs whenthey are deciding on what upper secondary education to choose, why they usedInternet to find the information, and how they experienced their informationseeking. A qualitative study was made using interviews. The study?s respondentsconsisted of young people who are soon to be leaving elementary school, andyoung people who have just started their upper secondary education.

Our consumption habits are today under development and alteration. The market for mobile commerce is increasing, as well as the use of social networks with mobile devices. This relatively new approach to online shopping requires that retailers adjust to new strategies related to trust issues. The purpose of this study is to examine how social networks affect the establishment of trust between retailers and customers in mobile commerce. We investigate what kind of strategies retailers apply in order for consumers to gain trust in the mobile environment.

Even though provocative marketing is a widely used tool among companies to distin-guish themselves from the crowd and catch the attention of consumers, there are several variables that remain relatively unexplored. This paper aims to investigate what impact the brand has on how provocative advertising is perceived and how it affects attitudes and behavior. An experiment was conducted where several well-established measures of ad effectiveness such as brand attitude, buying intentions and word-of-mouth intentions were used to analyze the effects of brand knowledge. The results show that a provocative advert lowers attitude and buying inten-tions for the established brand while it remains unchanged for the unestablished brand. This implicates bigger freedom for unestablished brands to elaborate with provocative elements in their marketing.

The current state of our web is one where users can create and distribute information freely and without constraining limitations of knowledge. It?s as easy as making a Facebook status update or sending out a Tweet to make contributions to the web and we?re all doing it. Web-Giants like Facebook and Google deinate the web because they have such massive user amounts and therfore they control the information their users see. This is a problem because we?re hidden from the entire information amount that is the web in the 21st century.

The aim of this thesis is to gain a deeper understanding of howsocial contacts can serve as information sources for pregnantwomen. Furthermore, we wanted to examine how women?scontext influences their information seeking and the barriers thatcan occur during information seeking. The theoretical frameworkis founded on Tom Wilson's model of information needs as contextdependent, and Pamela J. McKenzie's model of informationpractices in accounts of everyday-life information seeking.

The subject of this two year Master's thesis in Library and Information Science is the information practices of illiterate immigrants in everyday life. The purpose is to examine how immigrants seek, identify, understand and value information sources and information, and how the practices have changed with their arrival in Sweden. It furthermore focuses on the barriers that illiterate immigrants meet in accessing and understanding information. It moreover investigates the strategies they use to overcome them.For this purpose twelve qualitative research interviews were carried out, with illiterate immigrants as well as with service providers. The theoretical concepts of the essay is information practices, which means that the information process is within a context, and information poverty, that people in different context do not have adequate and equal access to information and information sources.Using McKenzie's model of information practices, the essay concludes that illiterate immigrants are active in their information process, especially when they interact with information.

Ambulansarbetet är ibland stressigt och som ambulanspersonal hanteras bland annat traumapatienter. Det kan upplevas svårt att finna tid till omvårdnaden kring patienten. En del av omvårdnaden är att informera patienten vad som händer för att de ska uppleva en delaktighet och trygghet i vården. I traumasituationer är det svårt att avgöra hur detaljerad informationen ska vara och hur mottaglig patienten är för information, även patientens medvetandegrad är avgörande. Syftet med studien var att beskriva vad ambulanssjuksköterskor anser om information och vilken information som gavs till traumapatienter.