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20048 Uppsatser om Information and communication - Sida 27 av 1337

Nu ska jag berätta en saga : En studie om hur berättarteknik kan främja läsvärde och läsbarhet i ett informationsmaterial

In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly?s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly?s old information-brochure, literature studies, a qualitative interview, and an user test.

Patienters uppfattning av ronden : integritet, information och delaktighet

ABSTRACT Background: The ward round is a collaboration between nurse, doctor and patient. A good collaboration and communication is essential to their interrelation. Aim: The aim of this study was to investigate patients' comprehension in regard to integrity, information and participation during round. We also looked at differences about comprehension between men and women.  Methods: A questionnaire was answered by 34 patients in three wards at the University hospital in Uppsala. Results: The patients believed they could talk openly ?quite well? but they experienced it ?sometimes? disturbing to talk openly if other patients were in the room.

Strategisk anarki : en utredning av WeActivists strategiska funktion inom WeSC

ABSTRACTTitle: Strategic Anarchy ? a study on WeActivists' communicative function inside WeSC.Number of pages: 69Authors: Frida Leijonborg, Nils Lindstro?mTutor: Jessica GustafssonCourse: Media and communication studies CPeriod: Second term 2013University: Division of Media and Communication, department of information science, Uppsala UniversityPurpose: Our aim with this paper is to examine the communicative role WeActivists play in WeSC's external communication, and also to investigate what it means to be part of the activist concept as individuals. This will be done by presenting WeSC's key values and investigate whether these are portrayed by the representation of the activists in market campaigns and personal interviews.Material/Method: We have conducted a qualititave study where we interviewed three WeActivists of various age and profession. Furthermore we did a semiotic analysis of 10 images from 7 advertising campaigns.Main results: Our results indicate that WeActivists play a significant role in WeSC?s external communication, and thus signifying that they play a major part in creating WeSC's brand identity.

Kommunikation från organisation till målgrupp : En undersökning om en NGOs kommunikationsarbete i Tanzania

In this study I have examined how narrative techniques can be used to promote the reading value and readability in information. My focus has been on the communication-agency Mandoly?s information-brochure which function is to inform other companies about their own potential for development in collaboration with Mandoly. The purpose with this study is to examine how it is possible to increase the reading value in order to engage the target group. In my study I have used four methods: analysis of Mandoly?s old information-brochure, literature studies, a qualitative interview, and an user test.

AIS i havets och tankens strömmar : En etnografisk studie av nautikers användning av transpondersystemet AIS

An ethnographic study loosely informed by the theoretical framework of distributed cognition was carried out in order to describe how mariners have adopted the Automatic Identification System (AIS) in their work practice, or"made the technology their own". AIS is a transponder-based identification and communication system that allows ships to automatically identify and track each other. In addition to facilitating the identification and tracking of ships, objectives behind the introduction of AIS are to"simplify informational exchange", and"provide additional information to assist situation awareness". Participant observation and interviews were made at four different ships, as well as at two shore stations. A focus group was also held at a maritime conference.

Saklighet, öppenhet och profilering : arbete med information och marknadsföring på Linköpings universitet

With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divided into an editorial staff and a department with emphasis on market issues. To strengthen the trademark of Linköping University one has chosen to mediate certain values representative for the university - an interdisciplinary and innovative approach and an entrepreneurial spirit.

Sex, ansvar och alkoholberusning : 6 ungdomars syn på kommunikation om ja och nej till sex

The purpose of this essay was to examine young people's view of how intoxication influences the communication and responsibility in sexual situations between two heterosexual adolescents, and to explore how young people define rape.The main questions were to examine how young people describe the communication of "yes" and "no" in sexual meetings, and who is responsible for that communication. Other questions included examining how the interviewees viewed a situation where a girl shows and/or says "no" and a boy still ignores her sexual integrity.The study was based on six qualitative interviews.The interviewees considered non-verbal communication about both "yes" and "no" to sex in a sober condition superior to verbal communication. The study also showed that the sexual responsibilities for girls increase during intoxication, while the responsibilities for boys decrease. A majority of the interviewees considered that a girl who didn't want to participate in sex must be very explicit when expressing her "no", and if not, there was an understanding that a boy can misinterpret or ignore a "no". Rape was by some defined as an act done against one's will, while others claimed that several explicit "no"s had to be infringed to classify it as rape..

Demographic Surveillance System Implementation - Low-level structures of the PDA - PC/PDA communication

Demographic Surveillance System Implementation- Low-level structures of the PDA- PC/PDA communicationThis thesis report describes the continuing work to develop a tool for demographic research at CIDS (Centro de Investigación en Demografía y Salud Universidad Nacional Autónoma de Nicaragua), UNAN, Leon/Nicaragua.The report is divided into four parts:? Revision of the existing database as a result of newly found requierments? Implementation of the low-level design on the PDA? Communication between the PC and the PDA? A mid-storage database on the client-PC.

Image follows structure

Background: The business market today is characterized by tough competition amongst the competitors to capture consumers? interest and money. One marketing tool companies can use to achieve this is the company?s image. The customer buys not only a product, but also the image that the company or the product is associated with.

Mitt i smeten -fallet Arla Foods visar vägen för framtidens krishantering i en senmodern global värld

Today we live in an interconnected world. Through globalization and the development of information technology one can say that, today everyone is our neighbour. The result of our actions can easily spread and affect people on the other side of the world within seconds.Meanwhile, Third World countries are developing into stable economies and Western European corporations are expanding like never before and setting up their organizations in these new markets.This of course is not unproblematic, it creates new challenges for international organizations especially when it comes to communication. An example of that same problematic communication presented itself for Arla Foods in what came to be called the Cartoon Crisis.In late September of 2005 a number of cartoons depicting the holy prophet Muhammed were published in a Danish newspaper. This event sparked scores of protest ranging from Morocco to the Philippines.

Gränsöverskridande och samhällets förfall. Om det sublimas ursprung och relevans för samtiden

The free choice of upper secondary school?A study of the meaning of the information channels for the choice of upper secondary schoolAuthors: David Fridner & Rikard ZeilonMentor: Ingela WadbringQuestionnaire studyDate: 2008-08-11AbstractThe choice of upper secondary school is a very important choice, both for the school and for the ninth grader. In Göteborg, the free choice of upper secondary school has generated several new information channels apart from the traditional counselor, daily news and the acquaintance. Today it is harder than ever to reach the pupil through the constant media noise and new forms of communication such as events appear. The fight for each pupil gets more and more important every term and it has now become real big business.Today?s youth is imprinted by a growing individuality and everyone knows that equableness is something very important.

Informationslogistisk modell : Hur ska tillverkande företag tillgodose informationsbehoven?

This essay answers the question: How can a manufacturing business fulfill the information demand in the processes; purchasing, production, warehousing, order and delivery?The question has been answered through different kind of studies, such as literature, documents, Internet search, interviews and observations. The essay is written from a hermeneutic point of view and by using qualitative research. The result has been validated by two different manufacturing businesses.A simple information logistic model is the result of a comparison made between theory and empery. The aim of the model is to describe how a manufacturing business can fulfill the information demand by using different methods.

En kommunikationsgeting: En kvalitativ studie i hur ett medtech-företag ska använda sig av sociala medier

Today, social media is used mostly by people in their private life. However, companies are more and more tapping into the area of social media. To this date, mostly B2C companies have been successful in their social media strategies. This qualitative thesis aims to investigate how B2B companies can benefit from using social media as a means to communicate and build relations with their customers. The medtech industry has been chosen as the object of study.Through depth interviews with people in the medtech industry and social media experts, data has been collected in order to answer the questions of (1) how ready customers in the medtech industry are to receive information through social media and (2) how companies can build the best possible social media strategy.

Strategisk kommunikation i ideella organisationer ? en fallstudie av Rädda Barnens modell med frivilligarbetande kommunikatörer

This thesis explores strategic communication management within the non-profit sector. Communication models need to be adapted to the specific sector as different sectors require different approaches of strategic communication management. In the spring of 2013, the non-profit organization Save the Children Sweden initiated a communication model based on volunteer communicators. The following study explores how non-profit organizations can manage communications with a focus on volunteers as a communication resource. The applied research questions concern how volunteers may be integrated into communication activities, the opportunities and challenges connected to involving volunteer communicators and how this may affect the role of the organization's employed communicators.

Småpratets betydelse för ledarskapet

Title: The significance of small talk on leadershipDate of seminar: 13 October 2010Course: Bachelor paper in Business, in Organization, 15 ECTSInstitution: Swedish Business School at Orebro UniversityAuthors: Linda Andersson & Ebba HallbergAdvisor: Gabriella WennblomPurpose: The purpose of this paper is to identify and describe how leadership is affected by the small talk, with these three managers. This with the manager?s perspective as a starting point, within the three services we examined.Research methodology: This paper is based on a qualitative method. Targeted open interviews were carried out with three respondents. Literature in the organizational field has been searched through to give a base for the study.Theoretical framework: This paper uses the theory of communication, the theory of leadership and the theory of small talk.Conclusion: The conclusion we make is that the small talk makes it easier for the modern leadership, this is because the small talk, among other things, allows the manager to spread information and to avoid misinterpretation, and that the manager become more involved in the company.Keywords: Communication, small talk, leadership.

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