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2369 Uppsatser om Industrial brand manager - Sida 45 av 158
Maktens påverkan i en coachingrelation : En kritisk diskursanalys
The use of coaching is fairly up to date in the business world although it?s relatively new.Despite this, there?s a lack of clarity about what coaching is and what it signifies. Our point ishowever not to define coaching. Based on the normative coaching literature, the purpose is,from a critical discourse analysis to explore the power relations that affect the coach andcoached in their relation to each other, so as to be able to criticize managerial coachingrelationship as presented in the literature. This will contribute to enabling for a more opendiscourse.The theoretical image of managerial coaching described by the literature as a democraticexercised leadership by a certain type of behavior and attitudes, will lead to improvedorganizational performance.
När tågen slutat gå : förvandling av övergiven räls till publikt promenad- och parkstråk
Abandoned and unused railway structures often possess
great potential if they are reclaimed and reused for new
purposes. The thesis focuses on the global trend of
restoring and revitalizing these areas, converting them
into park areas, rail trails and green corridors in the city
landscape, while preserving their ecological, social, esthetic and historic values.
These rail areas were often abandoned when industries
moved out from the cities, either to industrial areas or
abroad. The use of railways for transporting industrial
goods was also replaced to a large extent my motorized
road vehicles in the mid 20th century, leaving the rails
under-utilized. Because of their location and intrinsic
values, they can be reused for important functions, such
as green areas in the city environment, providing space for
recreational activities and exercise and social meetings and
interactions.
I have closely investigated the three park areas High Line in New York, Promenade Plantée in Paris and Schöneberger
Südgelände in Berlin, which have all gone through this
transformation in recent years. I have summarized my
conclusions in three key concepts to consider: design for
social values, preserve the architectural history, and leave
room for future evolution.
The final part of my work is a design program for an
abandoned railways area in Stockholm: Eriksdal railway
area.
Självscanning ? Ur butikens perspektiv
The underlying aim of this paper is to find out how the management and employees in a grocery store on a relatively small community in Sweden is experiencing Technology-Based Self-Service (TBSS), and self-scanning. And how store management and employees experience that the self-scanning ability is received by their respective consumers. Several open individual interviews were conducted with the administrative head of sales and various employees working at different departments at Coop Forum in Skara In offering self-scanning, we believe that the store provides consumers with an opportunity to perform their daily purchases by an easy and flexible approach, which we believe will have a positive impact on the entire store visit. A positive store visit, we believe play a major role in consumers choosing to do their shopping in the store.The issue to be elucidated in this paper is; How do management and employees in a grocery store perceive that self-scanning influence consumers' purchase and the service the shop offers? Why would a supermarket use self-scanning as part of the service they offer to their consumers? The report concludes the similarities and differences experienced by administrative sales manager and employees compared to previous research on the subject.
Mindre modemärkens öden - i branschens händer?
Den svenska modebranschen är en hårt konkurrensutsatt bransch och för mindre modeföretagi tillväxtfas är ett starkt varumärke och image en viktig del i att särskilja sig och sinaprodukter från mängden. I ett mindre modeföretag kan varumärkesfrågor lätt komma attbortprioriteras med främsta motivet att budgeten inte ger utrymme för den typen av satsningarsamt att kompetensen inom företaget ofta brister på just dessa punkter. Som alternativ har denexterna varumärkesprocessen presenterats som ett mer realistiskt alternativ för det mindremodeföretaget då det går ut på att låta sitt kringliggande externa nätverk i större utsträckningstyra och påverka varumärket. Detta branschnätverk kan bestå av allt från media, regering ochintresseorganisationer till mer närliggande aktörer som återförsäljare, PR-byrå ochleverantörer.Syftet med uppsatsen är att, utifrån ett varumärkesperspektiv, beskriva vilket inflytandeexterna branschaktörer har på ett mindre modeföretags tillväxt. För att exemplifiera problemethar en enkel fallstudie på det svenska modeföretaget Stylein genomförts, som med sinpositionering i det svenska medelprissegmentet och tillväxtfas befinner sig inom ramen förden problematik som beskrivs.
Re-design of Toledo Riverfront : from industrial past to sustainable biodiverse future
Effects of climate change, urbanization and global homogenization are resulted in the degradation of land and losses of natural habitats. Ecological design integrates nature into urban environment by respecting natural ecological principles and processes and creating resilient
urban biotopes which also can be used by local urban communities.
The aim of the thesis is to answer the research questions: How ecological design principles can be applied for re-design of Toledo Riverfront (with requirements of the design competition)? and What is the ecological design in landscape architecture? I participated in the USA design
competition with the aim to create a vision and redesign of Toledo Riverfront in Ohio State, USA. The site is located in the south point of Lake Erie. As a result of a long industrial activity, riverfront of Toledo had been transformed into inaccessible and abandoned brownfields.
In my proposal I applied ecological design principles on three scales:
the city of Toledo by reinforcing of ecological connection and creating green corridors along the river; the intermediate scale by suggesting public parks along the river front and on the fine level by proposing detailed design including remediation of the site and use of dredged
material.
Undersökning av skalväggs egenskaper utan igjutning med betong
Skalväggar består vanligtvis av två betongskivor 45-75 mm tjocka med en luftspalt emellan. Skalen i väggen hålls ihop med armeringsstegar. Luftspaltens bredd beror på väggens totala tjocklek och gjuts i på plats. Målet med detta arbete är att undersöka skalväggens egenskaper då luftspalten inte ingjutits med betong. Om skalväggen visar sig ha god hållfasthet och bärförmåga kan den börja användas istället för massivväggar.Beräkningarna för bärförmågan utförs delvis med FEM program (Finita Elementmetod program) och delvis med kompletterande handberäkningar.
Artisten och innebörden av det personliga varumärket
The purpose of this study is to understand and get increased knowledge about what it means to see artists as brands. What are the typical assets and what kind of advantages and disadvantages are distinctive when it comes to applying a brand perspective on artists. Brands are an important part of our lives today, and the benefit of seeing a company as a brand has made that not only big companies are interested in building brands. Beyond companies even persons now want to become brands. The new perspective in seeing persons as brands is interesting and something that made us curious to investigate.
Attraktivare förortskommun : Är interkulturella kompetenser givande varumärkesattribut när mångkulturella förortskommuner vill dra till sig fler företag?
The competition between the Swedish municipalities has increased as the world has become more globalized, which means that they need to become more attractive for sustaining sound finances and not to find themselves to have a downward trend. One possibility to show the attractiveness of a place is by using place marketing and therewith attaining a stronger brand position. There are 20 suburban municipalities in the county of Stockholm, of which six are multicultural or are having a minimum of 20 percent immigrants among the residents. These immigrant areas are segregated based on class, income and culture. Problems associated with these areas have historical aspects that dates further back than modern immigration does.
Målgruppsanalys - en fallstudie av textilföretaget Salming Underwear
I dagens industriella samhälle finns det en hel uppsjö av produkter för oss som konsumenter. För oss handlar det om att fylla våra behov. För företagen handlar det om att få konsumenterna uppmärksammade på just deras produkt och särskilja sig på marknaden. Det gäller då att man har koll på vilken som är ens målgrupp. Men det slutar inte där.
Marknadsföring i maktens korridorer : En studie om sociala mediers funktion i riksdagsvalet 2010
The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.
Tändsticksfabriken i Jönköping : en studie om dess barnarbete på 1800 ? talet och hur fabriken används i dagens undervisning, då barn i skolår 3 och 4 läser sin lokalhistoria
This paper is a study with two different aspects, with a main focus of the match factory in Jönköping. The first aspect is about how the work situation for children looked like in the match factory during the 1900 - century. The children´s work history over time, the children?s workday and life situation on the factory and outside is described in this paper. The second aspect in this paper is about how the pupils learn about their local history in the 3 and 4 grade.
Kvarteret Flaggskepparen, Industriellt byggande för offentligt ägda bostäder -En fallstudie i samarbete med NCC Komponent och MKB
The primary focus of this Master thesis is to study how industrial house building can be implemented during production of rental flats under the terms of public procurement. In order to determine a suitable working process as well as presenting a possible architectonic result of the process, a case study is carried through.A housing projekt is designed on a site i Malmö, where the commisioner is MKB Fastighets AB and the contractor is NCC Komponent with the industrial building system NCC Komplett. The focus of the design is to accomplish high quality apartments to a resonable price, as well as solving the overall scheme for the site.The housing projekt, Kv. Flaggskepparen, built on the consept of a single house model, used to handle the entire site, shows that the building system is well suited to accomodate the commisioners demands.In order to reach the best possible architectonic result with the building system, cooperation initiatded in an early stage of the process is neccesary.A model is proposed to handle the situation under the terms of public procurement. The model suggest that the geometrical design is mainly carried out after inquiry and that architectonic qualities should mainly be defined in a non geometrial way for inquiry..
Gerillareklam - överraskande effektivt: En jämförelse mellan gerillareklam och traditionell reklam
The consumer of today is bombarded by an increasing number of commercial messages, which makes it harder and harder for brands to cut through the clutter. Because of this, new methods are developed and introduced to the market every day. One of the most widely discussed of these methods is guerrilla advertising. Even though the method has received numerous praises there are not any academic proofs supporting these arguments. The authors, of this thesis, have examined if guerrilla advertising is more or less effective compared to traditional advertising and what the reasons for the result are.
Den självskattade hälsan hos anställda på industriföretag, i relation till användandet av hälsofrämjande förmåner.
This cross-sectional study investigated the use of health benefits in relation to the self-rated health of employees at two medium-sized industrial enterprises in Hälsingland. The method used to investigate this was through a self-designed questionnaire consisting 19 questions about health, lifestyle and health benefits at the workplace. A total of 100 questionnaires were distributed in the two companies, hence 50 surveys at each workplace. The response rate was measured to 88 % and 74 %, which means a loss of 6 persons and 13 persons. The results showed that Company nr 1 offers its employees a health benefits consisting of free access to gym in the company premises after working hours and financial contributions to training-cards.
Förskolekultur : En vetenskaplig essä om hur olika förhållningssätt påverkar förskolan
In my scientific essay, I an experienced child minder, describe two different preschools cultures and investigate how preschool culture can be influenced and created by different conditions. In my first story I describe a professional preschool with a preschool director who is involved in the activities every day. The second story is about a preschool that is characterized by a different preschool culture and members of the staff who are stuck in old patterns and with an absent preschool director. What is it that really creates a professional preschool? I want through my essay highlight pedagogues child perspective, attitude, approach to ethics and preschool values.