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2369 Uppsatser om Industrial brand manager - Sida 34 av 158
Ohälsa hos polisen : en explorativ undersökning av riskfaktorer och dess påverkan på mental ohälsa
Earlier psychological research on stress and its complex of problems has identified several factors which have shown a relation with the occurrence of a poorer mental ill-health. In this study some of these factors have been examined in 69 police officers from Stockholm, Lund and Helsingborg. In the study, police officers with high and low self reported ill-health were compared considering trait anxiety, alexithymia and posttraumatic stress symptoms.The results showed that police officers with poorer mental ill health had a significant higher degree of trait anxiety, the dimension of alexithymia difficulty identifying feelings and the PTSD-dimension avoidance and hyperarousal. The results also showed several positive relations among the variables that divided the groups. On account of the last-mentioned the results will above all be discussed in an integrating perspective..
Destinationsmarknadsföring : - en fallstudie kring Västerås och dess konkurrenter
Destination marketing looks different from that of traditional marketing, since the product, in this case the destination, consists of several different parts compared to a good. A destination is marketed as a process where the consumption takes place at the same time as the production. Destination marketing organizations, DMO?s, are responsible for the marketing of a destination. Since destinations consist of several parts such as the train trip to the destination, restaurant visits, shopping, hotel stays etc., it is difficult for the DMO?s to fully control how a tourist perceive the destination.
Hur påverkar ett namnbyte ett företags varumärkeshantering?
Olika teorier kring varumärkeshantering och varumärkesbyggande ställs mot empiri och sekundärdata från tre fallföretag som bytt eller ska byta namn. Empirin är insamlad via kvalitativa intervjuer under våren 2006. Fokus ligger på huvudfallet, E.ON, och hur deras namnbyte gått till och vad det fått för konsekvenser på företagets varumärkeshantering. Resultatet diskuteras utifrån överförbarhet och förslag till fortsatt forskning. Det innebär i korthet att ett namnbyte påverkar flera aspekter av ett företags varumärkeshantering bl a såtillvida att arbetet med att skapa varumärkeskännedom initialt intensifieras.
AppleTM 1 - 0 Allsvenskan : En uppsats om varumärken och fotboll i en föränderlig värld
The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong brands, which makes us curious to find out how this approach can be developed also in football. We are also interested in what the characteristics are and which underlying factors that determines the choice of a football brand.
Dynamate Industrial Services - En spindel i CSR-kontexten : En utvärdering och kartläggning av Dynamate Industrial Services CSR-arbete
Forskningsfrågor:Går det att urskilja CSR-engagemang inom DIS och på vilket sätt arbetar DIS med CSR? Hur påverkas DIS arbete av deras intressenters involvering och engagemang beträffande CSR frågor, vilka utmaningar och möjligheter kan identifieras gällande detta?Syfte:Syftet med studien är att kartlägga och utvärdera hur DIS arbetar med CSR.Metod:Denna studie är en fallstudie med kvalitativ ansats som inriktar sig på en viss organisation, i detta fall DIS. För denna studie utfördes sju semi-strukturerade intervjuer i avseendet att samla in data som mätte upp till och passade in i studiens övergripande syfte.Slutsats:Studiens resultat påvisar att DIS inte innehar någon CSR-strategi men att det är möjligt att urskilja ett utspritt engagemang inom företaget. I nuläget går det att benämna CSR-engagemanget ur ett inaktivt/reaktivt tillvägagångssätt. Intressenter är av väsentlig vikt för DIS i nuläget och att vidare involvera och skapa relationer med ur ett CSR-perspektiv..
Informell motivation och dess betydelse : En studie inom tillverkningsindustrin
Many times it can be the simple things that affect the attitude of work and which have an importance on the organization's effectiveness. These are not always apparent but can have a large importance for the motivation and the attitude of work. Large number of companies uses wage and other financial rewards system but is there any form of informal factors that have an importance for the coworkers and that affects motivation. What factors that affect the motivation within the industry are interesting to examine and specifically the factors that are not apparent, in other words informal factors that increases the motivation. The purpose of this thesis is to examine and describe which informal motivator factors co-workers/employees in a production department think are meaningful.
Psykolog på vårdcentral : yrkesroll, identitet och profession i jurisdiktionens gränsområde
I denna uppsats undersöks hur psykologens yrkesroll formas och utformas på vårdcentral. Det empiriska materialet utgörs av semistrukturerade intervjuer med fem psykologer på vårdcentral, deras verksamhetschefer samt en yrkesutvecklingskoordinator för psykologer inom primärvården. Med utgångspunkt i grounded theory har resultatet analyserats i termer av primärvårdspsykologi, professionell identitet och professionssociologi. Resultatet lyfter fram psykologernas bild av sin yrkesroll, deras upplevelse av relationer till andra i organisationen och till gränsfrågor. Slutsatsen är att psykologens yrkesroll på vårdcentralen befinner sig i jurisdiktionens gränsområde och innebär ett aktivt identitetsarbete, en komplex och dynamisk process i spänningsfältet mellan professionella identitetsideal och organisatorisk reglering..
Organisationsklimatets betydelse för anställdas välbefinnande
The main aim of the study was to examine the importance of organizational climate for affective job-related wellbeing. A further aim was to investigate potential differences in employee level in the experience of organizational climate and wellbeing. Another purpose was to see if there was agreement in the view of the organizational climate among the employees. Questionnaires were collected from 44 employees at a chain store. Results showed that Integration, Involvement, Supervisory Support, Training, Welfare, Innovation and Flexibility, Goal Clarity, Efficiency, Effort, Performance Feedback, Pressure to Produce and Quality had a great influence on Enthusiasm but only Pressure to Produce and Welfare correlated with Anxiety.
Automatisk räkning med monokrom visionsteknik
The use of vision applications are growing and the demand for integration and connectivity with other industrial automation control devices is increasing. Some businesses that are using vision technology follow US Food and Drugs Administration (FDA) regulation concerning audit trail. This thesis investigates the possibility to use vision technology for counting objects, achieving connectivity and to follow FDAs audit trail regulation. A market survey has been used to select suitable hardware and software to be used in the design of an application that is able to count objects and that uses standard industrial network connection i.e. OPC data access and Microsoft?s .NET components over Ethernet.
Utflyttning från Älvkarleby kommun : En kvantitativ studie av orsakerna åren 2010-2013
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
Förstudie och utveckling av styrsystem för lådförslutare
Ecolean Development AB are developing and manufacturing filling machines for pasteurized liquid food products. Because of lack of any appropriate supplier of box closer which seals boxes with small flaps, they have decided to start a project to develop a prototype of a box closer. Due to long experience from industrial automation I have been given a chance to develop control system for a box closer. Degree thesis involves electric design in ELPROCAD ic PRO and programming of PLC (programmable logic controller) and HMI (Human Machine Interface). The report describes degree project from the project plan phase via the development phase to the conclusions.
Landskapsmåleriets geografier : Representationer av det jämtländska landskapet
The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.
Starka varumärken : strategiska konkurrensmedel och utvidgning?
The purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn more about the subject, brands.
Artistvarumärkens nya spelplan : Konkurrensklimatet i den moderna musikindustrin
Purpose and aimThe purpose of this thesis has been to create a deeper understanding about the impact that the digitalization of the music business in the early 2000s and also the latter change, that in this paper is referred to as the sociodigital change, has had on artist brands. We will also analyze the positive and negative effects that this development may have had on the already existing brand environment and lastly also review the true importance of the professional industry?s competence. We have chosen the following research question in relation to the purpose; In what way has the basic conditions for artist brands within the music industry changed since the digitalization of the music industry in the early 2000s? MethodFor this study we initially took an inductive approach as we formed hypotheses based on experiences and previous knowledge which we then corroborated with theories.
Think global, act local!? : Hur ett svenskt företag går till väga för att skapa ett enhetligt budskap i olika kulturer
An uncountable number of companies are present in foreign markets as a result of what we commonly choose to call globalization. This is especially true for Swedish companies traditionally operating on small markets. A company that is about to establish on a new market is faced not only with possibilities but also with challenges and risks. Researchers have found that companies that establish on foreign markets will have to deal with competitors on the national as well as on the global market, and therefore need consider how they globalize their brands. In addition to this, a brand can only reach international success if its message is coherent within and across every single market.