Dagens konsument exponeras dagligen av en stor mängd reklambudskap. Här spelar företags varumärke en viktig roll. Varumärket fungerar som en identitetsbärare och ger företaget en möjlighet att sticka ut på marknaden. Lyckad marknadskommunikation skapar konkurrensfördelar och resulterar i goda relationer till kunden. Varumärket är en samling tankar, känslor och åsikter som kanaliseras i en både medveten och omedveten förväntan på en produkt eller tjänst.

Consumers don´t buy products, they buy brands. To create a succesful brand, you need a clear identity,and it will be strengthened by for instance a graphic profile. This project includes a theoretical partabout corporate identity and graphic profiling, and a description of the work with the graphic profile ofEM-loppet. The aim with this project is to strengthen the identity of EM-loppet, by making a clear andunified profile. The project has been accomplished by studying literature, searching information on theInternet and via personal contacts.

Relationsmarknadsföring är ett perspektiv på företagande som, i motsats till transaktionsmarknadsföring, syftar till att etablera starka relationer mellan de involverade parterna. Perspektivet innebär att samtliga organisatoriska delar betraktas med ett relationstänk, det vill säga att även aktiviteter så som fakturering och back-office procedurer utförs med relationen i fokus. Begreppet har sin grund i en B2C-kontext, men har även fått fäste i en B2B-kontext. Syftet med relationsmarknadsföring i en B2B-kontext är att skapa tillfredsställande relationer mellan företag, med syfte att resultera i lojalitet. Lojalitet i sin tur, bidrar till ett högre brand equity som är ett varumärkes immateriella värde vilken har sin grund i en B2C-kontext.

Relationsmarknadsföring är ett perspektiv på företagande som, i motsats till transaktionsmarknadsföring, syftar till att etablera starka relationer mellan de involverade parterna. Perspektivet innebär att samtliga organisatoriska delar betraktas med ett relationstänk, det vill säga att även aktiviteter så som fakturering och back-office procedurer utförs med relationen i fokus. Begreppet har sin grund i en B2C-kontext, men har även fått fäste i en B2B-kontext. Syftet med relationsmarknadsföring i en B2B-kontext är att skapa tillfredsställande relationer mellan företag, med syfte att resultera i lojalitet. Lojalitet i sin tur, bidrar till ett högre brand equity som är ett varumärkes immateriella värde vilken har sin grund i en B2C-kontext.

This bachelor thesis explores earlier findings regarding the Nextopia effect and the choice of media for advertising, and how these phenomena influence consumer attitudes toward the ad itself as well as the brand. It also explores the effect of advertising future products and advertising in two different media on the third person effect. Lastly, it addresses the effect of advertising of future products and media choice on the attitude of potential investors..

During the last two hundred years many wetlands and streams in Sweden have been lowered to provide land for agriculture and forestry. Some of the coastal wetlands and streams probably served as spawning sites for certain species of fish in the Baltic Sea, but the present situation is not well known. As standardized methods to monitor fish in running waters are carried out during late summer or autumn, there is a need for methods to sample spring-spawning fish in these streams.The aim of this study was to survey the lower kilometer stretch of Hammerstaån in Stockholm, to investigate the extent to which the stream is used by spring-spawning fish. Furthermore, the study aims to evaluate a new type of survey fishing gill net called strömöversiktsnät (SÖN). This was done by comparing the catch of fish by SÖN with that of fyke nets.

This project was a collaboration with Kajsa Bergström. The projected was to develop the French/English deck of cards. We replaced the knight, queen and king with the numbers 11, 12 and 13. We worked with separate aesthetics and solutions after making that common change. I worked on an idea on how to make the cards look slim, by adapting a handcrafted look, full of details.

This degree project has been done in parallel to the advertising agency Hera in Uppsala, and containsthe creating of a logotype and graphic profile for Aircall, a new big chain of shops dealing with telecommunication.Aircall was found 1 February 2004, when three smaller companies became one. Thisnew company were in need of a common brand and a uniform profile. The created graphic profile hasbeen applied to visiting cards, letterhead, envelopes, letter cards, bags, cars and advertisement. Thegraphic profile has also been used when designing the shop interior end exterior. Research has beendone on competitors graphic profiles and advertisement.

The dairy cow?s ability to resume estrus after calving and to conceive is affected by their metabolic status after calving. For high yielding cows there is a high risk that the feed intake will not be sufficient to cope with the increased energy demands after calving, and the cow will end up in a state of negative energy balance. Energy balance can be measured in various ways, for example by body condition score or by plasma concentration of several metabolic hormones and metabolites. After calving, endocrine pathways stimulate tissue mobilization; insulin signaling is blocked, the concentration of insulin-like growth factor-1(IGF-1) and leptin decreases, and the concentration of growth hormone (GH) increases.

During the autumn of 2007 I carried out an investigation within the bank and finance Sector. The aim of the investigation was to see how informal aspects could be understood in relation to equality within Bank AB? The main question was: Which are the obstacles and opportunities for equality within Bank AB? To answer the main question I asked the following questions to the material: Are there any gender related different within the organization? How are men and women represented within the internal magazine? Which are the conceptions related to sex/gender within the organization? The investigation is based on a survey, the internal magazine was investigated and finally interviews took place. Throughout the investigation I used organization theory in a gender perspective. With the gender organization theory I examined concepts as structures, leadership, symbolism and changes associated with equality.

The thesis examined whether there is a distinct boundary between art and advertising. The collected data showed how art and advertising are linked to each other and also differ from each other, in particular through the latter half of the 1900?s. What was happening in society came to have great impact on what happened in art and advertising. In postwar Germany, capitalism realism evolved from the German pop art where the art was removed from the art gallery and placed on the streets where the people were, in an era that was characterized by a gap between the rich and the poor.

The main objective of this essay is to examine how the identities of young people are influenced by their choice of an individual sport or a team sport.The following questions are the focus of the essay:? How does the sport influence the creation of an identity for active young people?? How will the choice of an individual sport or a team sport affect the development of an identity in young people who practises sport?To achieve the objective of this essay I have used a qualitative research approach. The empirical material has been collected with help of eight semi-structured interviews. Four of them were held with young people who practised swimming and the other four with young people who played soccer. The essay is structured from Derek Layders model regarding how to understand the social reality.

During the last two hundred years many wetlands and streams in Sweden have been lowered to provide land for agriculture and forestry. Some of the coastal wetlands and streams probably served as spawning sites for certain species of fish in the Baltic Sea, but the present situation is not well known. As standardized methods to monitor fish in running waters are carried out during late summer or autumn, there is a need for methods to sample spring-spawning fish in these streams.The aim of this study was to survey the lower kilometer stretch of Hammerstaån in Stockholm, to investigate the extent to which the stream is used by spring-spawning fish. Furthermore, the study aims to evaluate a new type of survey fishing gill net calledströmöversiktsnät (SÖN). This was done by comparing the catch of fish by SÖN with that of fyke nets.

In the fragmented network economy of toady remote work for creative designers becomes mor eand more prevalent. This is good for a number of reasons. Mainly, creative designers can find work inside and outside of their region irrespective of where they choose to live. However, competing for jobs in a global market is harder, and the online presence of the creatives becomes their main shopping window. We have conducted a study, interviewing digital creatives in Västerbotten.

Försvarsmakten har förändrats från ett invasionsförsvar till ett insatsförsvar. Det har inneburit nedläggningar och omstruktureringar av organisationer. Artilleriet är en av de vapenslag som har gått från flertal regementen till idag ett regemente. Artilleribataljonen som är artilleriets insatsförband har kännetecknas som ett förband med lång räckvidd och kraftig verkan. Med pjäser som har kaliber 15,5cm understödjer de manöverförbanden.